丽江旅游形象感知研究——基于网络文本分析的方法

以网络游记为研究样本,结合网络内容分析法和扎根理论的方法研究自助游客对丽江旅游形象的感知。研究发现自助游客对丽江旅游的感知多倾向于积极方面,而消极感知则主要来自于游览体验、旅游设施、购物娱乐及旅游服务等方面。同时由于丽江在旅游资源开发及整体旅游形象推广中的不足,导致其辖内各景区(点)发展严重失衡。综合各类消极感知,提出丽江旅游形象推广的四点建议,包含特色生活方式再建构、旅游标准化管理等。     

丽江古城城市格局三元论及其文化透视

文章在突破丽江古城城市格局二元论的传统观点上,提出丽江古城的城市格局由三大文化板块构成,即商贸文化板块、纳西文化板块、汉文化板块.三大文化板块的形成与古城的三大水系有着密切的关系.古城三大文化板块的形成与演变并没有发生激烈的文化冲突,相反却是彼此之间的和谐共生,共同维护着丽江古城在滇西北经济交流线上商贸重镇的功能.     

丽江大研古城文化变迁中的“虚无”与“实在”:以酒吧发展为例

全球化背景下旅游业迅速发展,旅游目的地文化变迁日益显著,并引起人们的关注.作为世界文化遗产的丽江大研古城自旅游开发至今吸引了来自世界各地的大量游客,古城原生文化也经历着某种程度的变迁.文章在两次实地调研的基础上,综合运用访谈法和观察法,以古城酒吧发展的视角,探求反映古城文化变迁过程,并应用乔治·里茨尔“虚无”与“实在”理论分析古城酒吧发展过程中“虚无”与“实在”的表征及动因.     

丽江古城慢旅游及其成因研究

近年来,慢旅游的话题开始得到学者关注,但已有研究较少从"旅游与现代性"的角度对个案进行实证分析。本文基于对去过丽江古城的受访者和潜在旅游者的访谈数据,借助质性研究方法对访谈文本进行高频词提取和扎根理论编码分析,探讨丽江古城慢旅游的两个维度:环境和慢旅游体验。本文还挖掘出丽江古城作为慢旅游目的地的形成原因:其所处的自然环境与当地生活理念的互动构成了当地慢旅游的基础;旅游利益相关者制造了"慢"的符号和象征意义,契合了当代旅游者的需求和认同,助推了丽江古城慢旅游的存在和发展。     

漓江两岸绿化彩化原则与方式探讨

分析桂林市漓江两岸绿化彩化项目的成功经验与不足,发现绿化彩化应分析潮汛期水位,确定可种植范围;分析漓江植物群落,选择植物品种;因地制宜,在实践中摸索种植方式。     

家庭旅馆经营中的情感劳动研究——以云南丽江客栈为例

情感劳动是一种意图产生或改变他人情感体验的工作,其表现形式为通过人与人之间的面对面交往或相互交谈,使他人产生轻松、幸福、满意、兴奋、激动等感觉。对丽江客栈经营者的工作感受和客人的体验评价进行深度访谈,发现客栈经营者通过细节关怀、喝茶聊天、陪同陪护以及家务帮助等具体行动与客人进行全面的情感交流和互动。这种情感劳动既满足了旅游者情感补偿的需要,也满足了经营者自身利益交换、积极情感能量获取以及人际拓展的需要,让客人产生依赖感和情感归属感,促使他们成为客栈的忠实顾客,促进了丽江客栈的持续发展。     

文化产业与旅游产业融合发展模式研究——以丽江为例

目前丽江旅游产业与文化产业发展取得了令世人瞩目的成就,这无疑加快了丽江建设国际精品旅游胜地的步伐,丽江在旅游产业与文化产业融合发展方面,找到了一条依靠优势特色资源进行科学发展的路子,研究其发展模式,既可促进丽江两大产业的健康持续发展,也可促进丽江经济、社会、文化的和谐发展.     

Regional Environment of Destination and the Entrepreneurship of Small Tourism Businesses: A Case Study of Dali and Lijiang of Yunnan Province

Small tourism businesses play vital roles in tourism destinations. However, an understanding of the extent to which the destination where the business is located influences decisions made by tourism entrepreneurs has not received the attention it deserves. Based on 173 questionnaires and 50 interviews in Dali and Lijiang, and using factor analysis, the author explores the effect of regional environmental factors on the entrepreneurship of small tourism firms. Seven factors were derived with a cumulative variance of 66.8% explained. Tourism attractiveness, including the natural and human environment as well as regional economics, drives the macro-location of small tourism firms and is the most important influence factor, followed by information and communication factors. The market potential and accessibility, which are keys to success, are also important factors that entrepreneurs considered. The family background provides support for entrepreneurs. Also, emotional supports among entrepreneurs with shared values, hobbies, and experience are crucial for lifestyle entrepreneurs to start a venture. However, the influence of financial environment, government policy, and labor conditions are not perceived to be significant to the entrepreneurs.     

文化遗产地旅游绅士化的形成机制与影响分析——以丽江古城为例

以丽江古城为例,分析了旅游业发展过程中旅游绅士化的出现过程、形成类型与机制;以旅游影响感知理论为基础,运用奖励分析法从量化的角度探析了旅游绅士化给利益相关者所带来的不同方面影响,在此基础上提出了相应的建议。     

Searching for a lost aura: a Naxi Dongba’s spatial practices and space remaking in touristic commoditization

This paper explores how space remaking of tourist destinations erases aura of place. Two questions are discussed: (1) where does the aura of a tourism destination originate and (2) why/how is the aura of a tourism destination erased. Ethnographic research was conducted in 2011, 2012, and 2016, in Lijiang, Yunnan Province, focusing on the life story of He Zhenwei, a Naxi Dongba, and the spatial practices of his daily life in his workplace, home, and town. It indicates that more attention is paid to representations of space than to the aura of place in the space-making of tourist destinations. I argue that this kind of space-making tends towards the disjunction of the inherent systems of symbols of physical space, resulting in the loss of the aura of place. The most innovative aspect, in which I draw on Lefebvre’s space theory and Goffman’s theatrical stage, is the juxtaposition of ritual space, life space, and staged space, which elucidates the correlation between meaning-remaking of tourist destinations and the aura of indigenous cultures. The commoditization of heritage tourism is subject to the pursuit of the ‘Other image’ of culture as well as landscaping of place which gradually leads to the annihilation of aura.