茶文化旅游的开发与设计

现代旅游不仅是经济消费,更是文化消费,茶文化旅游正是以它传统的养生和休闲方式,独特的观光和体验价值,高享受的服务,迎合了现代旅游业的发展趋势,有着广阔的发展空间。本文界定了茶文化旅游的涵义,并基于对茶文化旅游开发意义的理解,探究了如何深入开发茶文化旅游,以促进茶业、旅游业的发展和三农问题的解决。同时,针对茶文化旅游开发中的重点——产品设计,本文还进一步研究了如何遵循茶文化旅游产品设计的原则,充分利用现有茶文化旅游资源设计出受欢迎的茶文化旅游项目和旅游线路。

Development and Design of Tea Culture Tourism

Modern tourism is not only economic consumption, but also the consumer culture. The tea culture tourism has broad development because it is in line with the development trend of modern tourism. This article defines the meaning of tea culture tourism and the significance of development of tea culture tourism, then analyses how to develop the tea culture tourism. Meanwhile, for product design is the focus of tea culture tourism, so this article further studies how to design the popular tea culture tourism projects and tourism routes.