教师促进事业的本土创新:中国首都经济贸易大学OTA的发展

首都经济贸易大学OTA的使命是:帮助和促进教师的教学、科研,同时还帮助教师身心健康水平的提升.OTA秉承"服务性、互助性和全球性"的价值观,致力于"释放教师潜能、追求卓越教学、提升科研层次",举办了六大品牌活动:午餐工作坊、主题沙龙、国际研讨会、教师职业导航、一对一私密帮助、巅峰课程.OTA具有四大特色:(1)紧密配合各学院的教师职业生涯规划和教授私密帮助服务于教师实现其职业生涯规划;(2)充分发挥本校教育学专家和人力资源管理专家的作用,将教师促进列入本校人力资源开发工作的一个重要环节;(3)功能更加全面,OTA定位于教师促进而不仅仅是教学促进,也就是说,OTA致力于全面促进教师的教学、科研及身心健康;(4)志愿者组织体制创新.从主管校领导到OTA负责人到工作人员,完全实行志愿者体制,大家积极献身于教师促进事业.     

中国内地首家高校OTA首都经济贸易大学OTA

起始于20世纪90年代末的OBE(outcome-based education,基于最终成果的教育)理念带动了世界一流大学纷纷成立专门的教师促进机构。首都经济贸易大学紧跟国际先进教育理念,在历经一年多的系统调研和精心筹备后,于2007年12月在全国率先成立了OTA(office of teacher advancement,教师促进办公室)。它一方面吸收了世界一流大学的经验,另一方面与本校的教师职业生涯规划工作紧密结合,其宗旨是:通过OTA这个平台,全面促进教师的教学、科研、身心健康等各个方面的发展。     

新教师组织社会化策略在首都经济贸易大学OTA中的运用

新教师是高校组织社会化的主体,高校新教师的组织社会化已成为影响教师职业发展的首要因素。首都经济贸易大学OTA(Office of Teacher Advancement)在组织社会化中发挥了重要作用。新教师的组织社会化策略在OTA工作中得以成功地运用,并能科学地指导新教师职业生涯的发展,加快他们组织社会化的进程,引导新教师走向职业成功。     

“高校教师潜能开发”国际研讨会征文通知

一，背景与宗旨首都经济贸易大学教师促进办公室（Office of Teacher Advancement，简称OTA）在历经一年多的系统调研和精心筹备后，于2007年12月正式成立。作为中国内地首家高校OTA，我们秉承服务性、互助性和全球性的价值观，致力于释放教师潜能、     

加强横向课题研究,促进教学水平提高

1998～2002年,首都经济贸易大学教师承担了242项横向课题,不仅促进了学校教学水平的提高和创新型、应用型人才的培养,而且为首都和国家社会经济发展做出了贡献。建议学校对横向课题应采取积极鼓励措施,加强管理,使横向课题成为大学教学和科研的重要组成部分。     

大学英语教师职业生涯规划与专业素质发展实证研究

大学英语教师专业素质的提升与职业生涯成功与否与是否进行科学的职业生涯规划有着紧密关系。本文从教师职业规划的基本概念、特点及发展阶段理论入手，以湖北经济学院英语教师群体为研究对象．通过问誊与访谈的方式，了解了我校广大英语教师职业生涯规划的现状，并依据实证研究数据资料，提出了有关教师职业生涯规划的建议与策略。     

落实科学发展观,提升科研竞争力——首都经济贸易大学“十一五”科研报告

在学校整体发展思路和"十一五"规划的指导下,首都经济贸易大学在提升科研竞争力、提高服务社会的水平和完善科研工作体系等方面,迈出了坚实的步伐,取得了可喜的成绩和突破性进展。"十一五"期间,学校不断完善社科研究基地和重点试验室的建设与开拓,以科研创新平台建设为契机,各院系逐渐培育了一批新的科研增长点。学校社科研究基地取得良好成绩,包括北京市哲学社会科学     

兰州一中特色办学的实践与思考

特色是学校价值取向的集中体现,是学校教育创新的切入点。兰州一中的办学特色主要体现为文化建设特色、德育建设特色、教学特色建设、队伍特色建设、艺术体育特色建设、教育科研特色建设等几个方面。长期特色办学实践表明,学校特色是发展变化的,是在长期的办学实践中形成的,需要不断开发和完善,特色办学的核心是满足学生的不同需求,促进学生全面发展。     

首都经济贸易大学OTA简介

起始于20世纪90年代末的OBE（outcome--based education，基于最终成果的教育）理念带动了世界一流大学纷纷成立专门的教师促进机构。首都经济贸易大学是一所教学科研型大学，于2007年12月在全国率先成立了OTA（office of teacher advancement，教师促进办公室）。它一方面吸收了世界一流大学的经验，     

“互联网+”时代的高校教师发展中心建设

"互联网+"时代,对教师的发展既是机遇也是挑战。教师发展中心作为为教师发展提供服务的机构,需要在教师职业生涯规划、教师利用网络资源等方面提供更有针对性和个性化的服务,提高教师发展的自主意识。     

关于高校人才引进工作的一些思考——结合首都经济贸易大学人才工作

人才问题作为学校工作第一位的问题必须认真解决。在人才引进工作中，各高校已由最初的盲目引进逐渐向理性引进回归，但仍然存在一些值得注意的问题。当前，首都经济贸易大学凭借良好的人才引进机制，吸引了不少优秀人才；但是人才引进工程是持久的，必须不断建立适应新形势的人才引进机制，建设一支高效精干、素质优良、结构合理的师资队伍。     

迎评促建,为学校跨越式发展夯实基础

国家教育部推出的5年一轮的高等学校评估,是高等学校“质量工程”的重要内容,也是促进学校发展的重要机遇。本文结合教育部2003年11月对首都经济贸易大学进行的本科教学工作水平评估,提出要明确评估的根本目的,把“以评促建、以评促改、以评促管、评建结合、重在建设”的指导思想贯彻评估工作的始终。评估工作是一项系统工程,一定要全面动员、全员参与,充分调动全校师生员工的积极性。评估工作工程繁杂量大,一定要制定科学的工作计划,掌握节奏、张驰适度。     

The role of emotions in marketing

Emotions are mental states of readiness that arise from appraisals of events or one’s own thoughts. In this article, the authors discuss the differentiation of emotions from affect, moods, and attitudes, and outline an appraisal theory of emotions. Next, various measurement issues are considered. This is followed by an analysis of the role of arousal in emotions. Emotions as markers, mediators, and moderators of consumer responses are then analyzed. The authors turn next to the influence of emotions on cognitive processes, which is followed by a study of the implications of emotions for volitions, goal-directed behavior, and decisions to help. Emotions and customer satisfaction are briefly explored, too. The article closes with a number of questions for future research. Richard P. Bagozzi is the Dwight F. Benton Professor of Behavioral Science in Management at the University of Michigan Business School. He is a graduate of Northwestern University and has been a faculty member at the University of California-Berkeley, the Massachusetts Institute of Technology, and Stanford University. He is currently doing research in emotions, goal-directed behavior, and social identity theory. Mahesh Gopinath is an assistant professor of marketing in the A. B. Freeman School of Business at Tulane University. He is a graduate of the University of Michigan Business School and is doing research in emotions and customer satisfaction. Prashanth U. Nyer is an assistant professor of marketing in the School of Business and Economics at Chapman University. He is a graduate of the University of Michigan Business School and is doing research in emotions and customer satisfaction.     

中国经济长期发展若干问题的理论探讨——第九届全国政治经济学年会学术观点综述

第九届全国政治经济学研讨会研讨了"中国经济长期发展及其相关前沿性问题,主要包括:实现中国经济长期增长的理论与制度;中国经济长期发展的制约因素、战略导向及路径选择;中国经济长期发展中的"三农"问题;中国经济长期发展的资本问题、产业发展问题和区域协调发展问题。     

关于加州州立大学富勒顿分校(CSUF)商学院课程特点的分析

加州州立大学富勒顿分校(简称CSUF)商学院是美国第五大商学院,属于教学类商学院。课程设置非常有特色,以企业管理学士学位为例介绍必修课程的设置过程。设置注重前导和后续课程的衔接,按照从教学目标到课程设置再到评估不断循环的设计方式,体现学生翻转课堂的参与与练习环节,同时具备在线课堂的技术支撑。成功之处,值得我们深思与借鉴。     

维也纳经济大学税法硕士教育对我国的启示

文章考察了维也纳经济大学的税法硕士教育项目,重点介绍其教学实践环节。基于中国税务硕士教育的现状,在师资建设、教学、科研等方面总结出了该教育项目对中国税务硕士教育的启示。     

坚持科研管理创新,促进学术水平提升

1999年以来,首都经济贸易大学加强科研管理,开展了“五个一”科研活动,学校的科研项目增多,质量提高,学术活动活跃,氛围浓厚,科研能力和水平都有较大的提高。建议应根据学校的发展方略和目标,进一步加强科研管理机制和制度的创新。     

The perceived importance of ethics and social responsibility on organizational effectiveness: A survey of marketers

A necessary but insufficient condition for marketers to act ethically and be socially responsible is that they must perceive ethics and social responsibility to be important. However, little is known about marketers’ perceptions regarding the importance of ethics and social responsibility components of business decisions. The objectives of this study are (1)to assess the marketing practitioners’ perceptions regarding the importance of ethics and social responsibility in achieving organizational effectiveness, and (2) to analyze the relative influences of selected personal characteristics and organizational factors underlying a marketer’s perceived importance of ethics and social responsibility. The results from a mail survey of American Marketing Association members indicate that the marketers generally believe that ethics and social responsibility are important components of organizational effectiveness. The results partly indicate that there is a positive relationship between a marketer’s corporate ethical values and his or her perceptions regarding the importance of ethics and social responsibility. The results also indicate that the marketers’ perceptions regarding ethics and social responsibility can be explained by idealism and relativism. He has also served on the marketing faculty at Thammasat University, Thailand. He received his Ph.D. from the University of Mississippi. His research focusing on marketing ethics and social responsibility has been published inJournal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Macromarketing, Journal of Personal Selling & Sales Management, Journal of Public Policy & Marketing, and elsewhere. He received his D.B.A. in management from the University of Maryland. His work on business ethics, organizational design, and strategic planning has been published inAcademy of Management Review, American Business Review, andJournal of Business Ethics. His current research interest centers on the measurement of moral intensity. He received his Ph.D. from Texas Tech University. His work has appeared inJournal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Business Research, Journal of Macromarketing, Journal of Personal Selling & Sales Management, Research in Marketing, and elsewhere. He received his Ph.D. in marketing from the University of Mississippi. His research has been published inJournal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Pharmaceutical Marketing and Management, Journal of Social and Administrative Pharmacy, and elsewhere. His research interests include marketing ethics, health care marketing, international marketing, and direct marketing.     

An exploratory study of exclusive dealing in channel relationships

The channel literature has paid little attention to issues related to exclusive dealing governance arrangements. Consequently, there is only limited knowledge about how exclusive dealing impacts various channel processes and outcomes. This gap is especially regrettable since exclusive dealing, in addition to being one of the most commonplace governance formats within the distribution channels, is also one of the best exemplars of viable unilateral governance formats. In this initial investigation, the authors explore the linkages among the constructs of exclusive dealing, relationalism, communication, and performance. Empirical data for the study were drawn from the photocopier industry. He obtained his M.B.A. and D.B.A. degrees from Boston University. His primary research interest includes channels of distribution, franchisor-franchisee relationships, and consumer purchase behavior in international contexts. He has published articles inJournal of Marketing Channels and the proceedings of several marketing conferences. This article was crafted when Rajiv Dant was at Boston University. He received his M.B.A. from Bombay University and his Ph.D. from Virginia Polytechnic Institute and State University. His research focuses on channels of distribution, with primary emphasis on franchise structure, franchisee-franchisor relationships, and public policy aspects of franchising growth and ownership topics. His research has been published inJournal of Marketing, Journal of Public Policy & Marketing, Research in Marketing, Journal of Retailing, Journal of Business Research, Journal of Business Venturing, Journal of the Operations Research Society, Marketing Letters, Journal of Small Business Management, Journal of Economic Psychology, Southern Business & Economics Journal, Philosophical and Radical Thought in Marketing, Journal of Healthcare Marketing, Journal of Marketing Channels, andInternational Small Business Journal.     

The role of emotional exhaustion in sales force attitude and behavior relationships

Emotional exhaustion is a potentially important construct in examining sales force behavior and attitude relationships. A conceptual model and hypotheses are developed to study the antecedents and consequences of the emotional exhaustion construct. The hypotheses are tested using LISREL 7 to analyze data from a sample of field salespeople from a large international services organization. The empirical results offer strong support for relationships involving role ambiguity and conflict antecedents and organizational commitment, job satisfaction, performance, and intention-to-leave consequences of emotional exhaustion. Emin Babakus (Ph.D. University of Alabama, 1985) is a professor of marketing and associate dean for faculty at the Fogelman College of Business & Economics, University of Memphis. His research interests are in the areas of measurement, sales management, services, and international marketing. His research has been published in a number of journals, including theJournal of Marketing Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Retailing, andJournal of Advertising Research. David W. Cravens holds the West Chair of American Enterprise Studies at Texas Christian University. He is a former editor of theJournal of the Academy of Marketing Science and serves on the editorial boards of several journals. He is the author ofStrategic Marketing (Irwin/McGraw-Hill). Mark Johnston is a professor of marketing at the Roy E. Crummer Graduate School of Business, Rollins College. He earned his Ph.D. in marketing in 1986 from Texas A&M University. Prior to receiving his doctorate, he worked in industry as a sales representative for a leading distributor of photographic equipment. Dr. Johnston's research interests focus on sales force management issues that include analyzing the affect of role stress on salesperson attitudes and behavior, reducing unwanted turnover, and improving performance. In addition, he conducts research on a wide range of other topics, including international marketing management, ethics, and promotional strategy. His research has been published in a number of professional journals such as theJournal of Marketing Research, Journal of Applied Psychology, International Journal of Management, Journal of Business Ethics, Journal of Business Research, and theJournal of Personal Selling and Sales Management. William C. Moncrief is a professor of marketing at Texas Christian University and former chair of the Marketing Department. He has published extensively in the sales and sales management areas. He is coauthor ofSales Management (Addison-Wesley).