网络营销在国际贸易中的应用

近年来,电子商务迅猛发展,交易额已达数万亿元,电子商务已成为跨国贸易的重要平台,网络营销作为21世纪的营销新方式势不可挡,将成为全球企业竞争的锐利武器。文章从电子商务的发展,阐述了网络营销在国际贸易中的优势、它的营销方式以及存在的问题,提出了解决方法,对指导企业应用网络进行营销,发挥跨国贸易作用有一定的指导意义。     

商业银行发展汽车金融业务的策略分析

当前,汽车市场出现井喷式增长,各商业银行相继推出新的汽车金融业务.为应对外来汽车金融公司的同业竞争,避免再次陷入“车贷信用危机“,商业银行应积极借鉴国外的业务发展经验,针对自身业务发展障碍,制定合理的策略,审慎发展.     

Global networks of trade and bits

Considerable efforts have been made in recent years to produce detailed topologies of the Internet, but so far these data have been overlooked by economists. In this paper, we suggest that such information could be used to characterize both the size of the digital economy and outsourcing at country level. We analyse the topological structure of the network of trade in digital services (trade in bits) and compare it with the more traditional flow of manufactured goods across countries. To perform meaningful comparisons across networks with different characteristics, we define a stochastic benchmark for the number of connections among each country-pair, based on hypergeometric distribution. Original data are filtered so that we only focus on the strongest, i.e. statistically significant, links. We find that trade in bits displays a sparser and less hierarchical network structure, which is more similar to trade in high-skill manufactured goods than total trade. Moreover, distance plays a more prominent role in shaping the network of international trade in physical goods than trade in digital services.     

基于网络均衡模型的仓库规划研究

网络均衡模型作为研究供应链的一种新的工具应用日益广泛.本文以供应链均衡模型为基础,利用网络的均衡流量建立每个仓库的决策模型,从而解决整个供应链仓库规划问题,综合提出一种新的解决仓库问题的方法,最后给出一个数值算例.通过利用网络均衡模型可以得到量化的仓库容量的解,同时又考虑自建和租赁两种情况,因此方法有很强的实用性.     

跨境电商对华商网络贸易的效应分析

在就跨境电商对华商网络贸易所具有的替代效应与互补效应进行理论分析的基础上，利用古诺模型分析市场均衡的结果及贸易效应，采用面板数据实证检验跨境电商对华商网络贸易的影响，结果表明跨境电商对华商网络贸易的互补效应大于替代效应：一方面，由于华商网络对出口贸易的影响尤为显著，而跨境电商平台又以出口贸易为主，从而跨境电商对华商网络出口贸易的影响较大；另一方面，跨境电商平台偏向于差异化产品贸易，因而跨境电商对差异化产品的华商网络贸易有着较大影响。也就是说，跨境电商对华商网络贸易的互补效应在出口贸易与差异化产品贸易上表现得尤为显著。     

网络教学的利弊与网络课程的建设

网络教学已成为继传统教学后的一种有效的新的教学方式。本文立足教学实践,在浅要分析了网络教学的利与弊的基础上,为如何建设网络信息资源系统提供了建设原则与技术实现,意在指导实际工作的顺利开展。     

浅析我国网络零售业的远程物流配送服务——以当当网和卓越网为例

物流配送在电子商务企业开展与运作中的地位越来越突出，特别是在网络零售业中，物流配送是企业与客户联系的桥梁。随着网络零售业市场的拓展，消费者出现分散性和广域性，因此，远程物流配送问题越来越突出，而目前远程物流配送的服务与水平是制约网络零售业进一步发展的瓶颈。本文主要以卓越网和当当网为实例，综合分析了远程物流配送体系结构、配送策略及服务水平，在此基础上提出了我国网络零售业的远程物流配送服务的发展方向。     

网络经济正反馈系统动力学模型分析

随着计算机网络技术飞速发展,网络化和全球化已成为不可抗拒的世界潮流。网络经济正渐渐取代传统的工业经济,人类社会正在迈向网络经济时代。网络经济作为一种新经济形态,存在着与传统经济不同的新特点。本文从系统动力学观点出发,在分析网络经济基础上,提出了网络经济正反馈系统动力学模型,探讨了正反馈效应带来的网络经济新特点。     

Patterns of dominant flows in the world trade web

The large-scale organization of the world economies is exhibiting increasing levels of local heterogeneity and global interdependency. Understanding the relation between local and global features calls for analytical tools able to uncover the global emerging organization of the international trade network. Here we analyze the world network of bilateral trade imbalances and characterize its overall flux organization, unraveling local and global high-flux pathways that define the backbone of the trade system. We develop a general procedure capable to progressively filter out in a consistent and quantitative way the dominant trade channels. This procedure is completely general and can be applied to any weighted network to detect the underlying structure of transport flows. The trade fluxes properties of the world trade web determine a ranking of trade partnerships that highlights global interdependencies, providing information not accessible by simple local analysis. The present work provides new quantitative tools for a dynamical approach to the propagation of economic crises.     

无线网络环境下网络编码模型Ncma及其实现

网络编码具有提高网络传输速率,逼近多播最大容量等优点。本文建立了一个无线环境下的网络编码模型Ncma,并提出了一种结合路由信息的编码节点选取方法,该方法比传统编码节点更简单、高效。对其实现是在现有的NS2系统上进行扩展,创建一个可以仿真各种网络编码算法的通用工具,为网络编码的进一步研究提供实验平台。     

东风商用车网络营销对策

随着Internet的迅速发展,数字化信息技术和网络媒体技术不断成熟,网络营销已经成为各大汽车生产厂家争相追逐的新型营销模式。本文通过对东风商用车网络营销现状的考察,分析了东风商用车现有网络营销业务模块、网络营销人才以及网络营销手段存在的不足;结合东风商用车网络营销的经营实际,提出了建立网络订购平台、开辟"on-line 4S店"、引进并培养专业汽车网络营销队伍以及增加"推广"功能、完善信息发布功能和网络活动多元化的营销对策,以不断丰富其现有的网络营销手段。     

配网安全管理现状分析及补救措施

自从网公司开展安全生产管理体系建设以来,公司自上到下各供电局、各子公司都越发重视配网的安全生产管理工作,广东电网公司先后组织编写了《配网现场作业重点风险预控手册》、《配网十个规定动作》、《配网基层班组基本技能和核心业务学习手册》以及《配网电气操作票培训课件》等培训教材,并组织配网生产一线的员工进行了全面的培训,配网安全生产运行管理取得了长足的进步。但是,由于配网生产的多样性和复杂性,配网安全管理工作依然存在一定的安全隐患和"短板",严重威胁着配网的安全生产运行管理。本文重点剖析了目前配网安全生产中主要存在的安全现状,并提出相关的补救措施,以确保配网的安全和稳定。     

通过设备日志分析识别业务流的方法

网络安全在企业信息化中的位置越来越重要,越来越多的网络和系统需要防火墙设备进行安全防护。防火墙设备上的安全策略部署质量的高低,是防火墙设备是否起到安全防护作用的关键。但对于企业网络中众多复杂的各种应用,其数据流向往往比较复杂。本文针对企业网防火墙策略发现问题,提出一种采用网络设备日志分析实现识别业务流的方法,该方法可以低成本、高效率的发现网络中的业务流,进而为防火墙策略的部署提供依据。     

基于主动性网络安全模型的探讨

与传统网络进行比较，主动性网络具有更大的优越性，它是未来网络的发展方向，而安全性是制约主动性网络迅速发展的一个重要因素。文中介绍了主动性网络的基本概念和主动性网络的安全技术，以主动信囊为基础，提出了一种适用于主动性网络的安全模型，该模型可以为主动信囊提供认证、授权等安全措施。能够在一定程度提高主动性网络的安全性能。     

关于移动商务与电子商务结合的初探——团扣网

本文从移动商务与电子商务为出发点,结合团购运营的方式,提出新的网络团购项目—团扣网,并详细的阐述了团扣网的运作方式。     

Disaffection with trade unions in China: some evidence from SOEs in the auto industry

Despite the growing research into China's industrial relations system there is remarkably little research into how China's workers regard their trade union. This article draws on over 500 interviews conducted in three SOEs in the auto industry in Hubei Province to examine this question.     

The ‘newcomer’ MNC and the re-organization of national industrial relations actor network: the case of the Finnish food-retailing sector

This article looks at the institutional-level negotiations and configurations between a ‘newcomer’ multinational, the trade union and the association of employers. Developing a relational approach based on Actor Network Theory, the article goes beyond the currently used convergence and divergence perspectives by looking at the effect of MNCs on human resource and industrial relations systems as a process of re-organizing identities and power positions of the actors. A qualitative study on the case of the entry of the first international company (Lidl) into the Finnish food-retailing sector suggests that an international company tends to become positioned as an authorial representative of the global market forces, superior to the national actors. A closer analysis reveals, however, that the trade union is granted with some strategic discretion in the emerging actor network whereas the association of employers appears as the least powerful actor in the evolving configuration. At a general level, the analysis of the Finnish case underlines the importance of examining the MNC effect from a theoretical perspective that pays full attention to the complexities and particulars of the process. Implications for internationally oriented human resource management and industrial relations research are discussed.     

基于ZIGBEE的无线传感网络的研究与设计

本文简单讲述了无线传感器网络技术在实际中的应用,详细介绍了ZIGBEE技术的定义,特点,和组网原理。其中更是对ZIGBEE的网络节点类型、网络拓扑结构和路由方式进行了深入的研究。最后,基于ZIGBEE技术的特点和组网原理,对无线传感网络进行探索研究,组建了一个简单的无线传感网络,用以采集环境的温湿度数据以及传感器板的电压,并对结果进行了分析。     

中国汽车产业自主创新战略研究

自主创新战略已经成为新时期中国汽车产业发展的核心战略。在世界汽车产业全球化的背景下,中国汽车产业的自主创新既有机遇又有威胁,既有优势又有劣势。中国汽车产业要成功实施自主创新战略,就要在技术创新、组织创新、管理创新等方面采取行之有效的措施,才能真正实现从汽车大国向汽车强国转变的战略目标。     

The effects of bargaining power on trade credit in a supply network

We develop a multi-tier supply network model, rooted in social network theory, to evaluate the effect of bargaining power on trade credit and to track the effect of buyers' trade credit on suppliers' trade credit. We apply social network analysis to measure companies' bargaining power in the supply network of Hennes & Mauritz AB (H&M, the Swedish clothing retailer). The results show that the buyer's bargaining power significantly affects the choice of trade credit, and that the supplier's “upstreamness” is significantly associated with its trade credit. We find limited evidence to support the notion of a financial bullwhip effect, a result that merits further research, since this study is limited to the network of one company up to its fourth tier of suppliers in one financial year. Our results can be applied by companies seeking to control their cash flow and, therefore, the financial pressure within their supply network. This study contributes to the literature by bringing social network measures into the buyer–supplier financial flow, as well as offering one of the first empirical examinations of the propagation of financial pressure in a multi-tier supply network.