Employer branding: Attracting and retaining talent in financial services

This study develops and investigates a framework for better understanding employer branding. More specifically, the overall purpose is to provide a deeper understanding on how employer branding is used to attract and retain talent. An extensive literature review leads to a proposed conceptual framework focusing on two key research questions: How can the relationship between corporate branding, internal branding and employer branding in service industries be described? And, How can the role of corporate values in delivering the brand promise be described? A qualitative, case study approach is used to collect data from a financial services company in Sweden. The data collected and analyzed reveals that the areas of employer, internal and corporate branding are not mutually exclusive, but instead an intertwined collection of branding issues that together form the corporation’s core values. All of this together is what allows the corporation to in turn deliver its brand(s) promise to several stakeholder groups.     

‘On-brand banking’: An examination of the factors contributing to effective branding and brand development through direct marketing in the consumer financial services sector

The services sector now accounts for more than two-thirds of GNP in the UK and yet much of the work on branding is based on fast-moving consumer goods. This paper presents key factors for effective brand and brand loyalty building in financial services direct marketing and examines why these success factors may be missing from most financial services direct mail. The issues are examined here from a direct marketing (DM) agency and DM brand experts' perspective. Key objectives for successful branding in financial services direct marketing emerge. Barriers believed to be preventing the consumer financial services sector from using the direct marketing medium to its full brand-building potential are reported and recommendations are made for overcoming some of these problems.     

Branding and relationships: Customer and supplier perspectives

This paper explores and investigates the role of branding within financial services. Specifically, the study aims to assess the importance of branding and its associated elements including brand image and brand experience in the relationships that exist between consumers and their financial brands. It aims to achieve this through research, which identifies gaps between the managerial and consumer perspectives on branding in relationships in retail financial services. It is well established that the characteristics of services are different from those of manufactured goods and that service personnel play a central role in the services experience. Moreover, the concept of relationship marketing within services proclaims the importance of one-to-one relationships between businesses and customers as well as relationships between consumers and their brands. Drawing from the fields of brand management, relationship marketing and services marketing, this research aims to investigate the perceptional differences between consumers and suppliers in relation to the importance of branding in financial service relationships. The research findings indicate that brand experience appears to be far more salient than brand image in shaping and building meaningful and lasting brand perceptions and promoting customer retention.     

基于余弦相似度(CS)和最小生成树(MST)的基金市场复杂网络研究

以中国基金市场中123家基金公司持有的投资组合为样本,综合运用余弦相似度(CS)和最小生成树(MST)方法,考量基金市场复杂网络。结果显示：各家基金公司持有股票组合的相似程度比持有债券组合的相似程度更高,表明他们持有的债券组合较之股票组合更加多元化,基金公司持有的股票相对集中于市值大、成长性高的公司。同时,全部资产投资组合、股票投资组合和债券投资组合等三类基金MST网络的节点度均服从幂律分布,表明大多数基金公司以少数强影响力基金公司为中心聚集起来,彼此之间具有较强的业务关联。此种网络结构特征可能导致市场风险向基金聚集团体集中,其抵御系统性风险的能力偏弱,也不利于满足投资者的理财多元化需求。     

Internal branding experiences in the financial services sector in South Africa

There is little doubt that employees are critical to the delivery of the service brand. Although existing models propose methods of internal branding, very little is known about the actual corporate experience. Academics around the world have spent decades probing internal marketing, its subset—internal branding—and the impact of internal branding on service delivery. This research focuses on how organisations execute internal branding, revealing critical success factors as well as obstacles encountered. The research was conducted in five large organisations in the financial services sector in South Africa. Each organisation is a highly recognisable consumer brand; the oldest of which is nearing 200 years of being in business and the youngest is just 20 years old. This research adds to the body of knowledge regarding organisational practice of internal branding. Key themes are identified, three of which are largely absent from extant models and literature.     

A survey of key success factors in financial services marketing and brand management

What challenges and opportunities do financial services marketers face as they strive to improve marketing and brand performance, relevance, value and accountability within their organisations? To help answer this question, MCorp., a strategic brand and marketing consultancy, surveyed marketing executives from 67 financial services institutions across the USA in the autumn of 2004. The survey grouped responses into several categories, ranging from an understanding of how marketing and brand performance is tracked, to respondents' views on specific challenges to improve marketing and branding effectiveness. Across all categories, data drove two ‘big-picture’ conclusions which reveal key strategic issues facing financial services marketers today. First, there is a stated lack of brand and marketing performance information, and an absence of the systems and programmes to track it. Secondly, there is a perceived lack of top-down organisational understanding of the importance, value and meaning of brand within respondent organisations. Within the overall context of these conclusions, analysis led to a series of key findings, and drove specific recommendations for addressing the issues raised. While the illustrations given are based on data gathered from institutions in the USA, the author's experience suggests that the conclusions and attendant recommendations can serve as a basis for process and performance improvement in any financial services institution.     

政府购买医疗保障服务政策下商业健康保险的盈利模式

新医改提出政府向商业健康保险公司购买医疗保障管理服务的思路,为私营医疗保险市场的进一步发展提供了政策支持。但医改方案公布后,除人保健康进入这一市场外,其他公司仍举旗观望,提供该类服务的公司寥寥无几。这一困境出现的原因是保险机构对政府购买经办服务政策下,相关产品组合的盈利模式缺乏认识。对可得的有限数据进行分析,期望总结中...     

A Note on the Three–Portfolios Matching Problem

A typical problem arising in financial planning for private investors consists in the fact that the initial investor's portfolio, the one determined by the consulting process of the financial institution and the universe of instruments made available to the investor have to be matched/optimised when determining the relevant portfolio choice. We call this problem the three–portfolios matching problem. Clearly, the resulting portfolio selection should be as close as possible to the optimal asset allocation determined by the consulting process of the financial institution. However, the transition from the investor's initial portfolio to the final one is complicated by the presence of transaction costs and some further more specific constraints. Indeed, usually the portfolios under consideration are structured at different aggregation levels, making portfolios comparison and matching more difficult. Further, several investment restrictions have to be satisfied by the final portfolio choice. Finally, the arising portfolio selection process should be sufficiently transparent in order to incorporate the subjective investor's trade–off between the objectives 'optimal portfolio matching' and 'minimal portfolio transition costs'. In this paper, we solve the three–portfolios matching problem analytically for a simplified setting that illustrates the main features of the arising solutions and numerically for the more general situation.     

The magic of branding: The role of ‘pledge’, ‘turn’ and ‘prestige’ in fostering consumer trust in financial services

The purpose of this article is to study the impact of brand image on consumer trust through empirical investigation in the context of the financial services sector. While trust helps to bind consumers to brands, a strong brand image works like magic in reducing consumers’ risk perception and promoting trust. This study analyses how brand image influences consumers’ trusting intention through operationalising an interdisciplinary brand-trust model. Constructs and measures were drawn from interdisciplinary brand and trust literature and tested through employing EFA, CFA and structural equation modelling. Data were collected through a quantitative survey of 300 financial services consumers. Using the analogy of a magic trick, the study unveils the key role of financial services branding in engendering consumer trust in the ‘pledge’ or ‘prestige’ parts of the trick but not in the ‘turn’. The research contributes to the convergent and mutually inclusive theories of trust and branding as well as services marketing literature. For managers and policymakers in the financial services sector the findings will help them to effectively manage brand image and foster consumers’ trusting intention.     

An Analysis of the Systemic Risks Posed by Fannie Mae and Freddie Mac and An Evaluation of the Policy Options for Reducing Those Risks

Fannie Mae and Freddie Mac are government-sponsored enterprises that are central players in U.S. secondary mortgage markets. Over the past decade, these institutions have amassed enormous mortgage- and non-mortgage-oriented investment portfolios that pose significant interest-rate risks to the companies and a systemic risk to the financial system. This paper describes the nature of these risks and systemic concerns and then evaluates several policy options for reducing the institutions’ investment portfolios. We conclude that limits on portfolio size (assets or liabilities) would be the most desirable approach to mitigating the systemic risk posed by Fannie Mae and Freddie Mac.     

Product elimination: A barrier to successful financial service sector company mergers?

The UK's financial service sector is in a process of consolidation predominately via merger and acquisition activity. Driving this process is the desire to reduce costs, increase efficiency and acquire larger customer volumes. This may result in the amalgamation of product management functions and product portfolios, leading inevitably to the need for product rationsalisation. A key controlling factor within this is the inability easily to eliminate financial service products. This may jeopardise the organisation's ability to gain the objectives that have driven the merger/acquisition action. Two key factors were seen to hinder the portfolio amalgamation process. First, the incompatibility of IT-based product management systems. Secondly, the existence of a ‘knowledge gap’ which made it harder to plan and implement effectively large-scale product elimination and portfolio amalgamation. It is likely that this will lead to higher than desired operating costs, duplication in product and service function, and loss of freedom in managing customers.     

Independent financial adviser (IFA)-based brand equity pyramid

This paper aims to evaluate the applicability of the existing brand equity pyramid models in the context of independent financial advisers (IFAs) in the UK financial services sector. Nine in-depth interviews with IFAs and nine in-depth corroboration interviews with senior marketing managers and employees in one of the UK’s largest financial services providers were undertaken for the purpose of the study. The findings indicate that when applied in the context of IFAs, the existing brand equity pyramid models require modification. These findings lead to the development of an IFA-based brand equity pyramid. The new model can provide insight for financial services marketing academics and practitioners on how IFAs perceive and evaluate financial services brands to be recommended to their customers. Our findings will help financial services providers to develop strong brands in the mind of IFAs.

     

我国中外资银行私人银行业务的比较分析及启示

目前,我国私人银行业务的发展正处在起步阶段。本文对国内中资银行和外资银行在组织结构模式、品牌忠诚度、产品与服务以及专业化水平的竞争力进行对比,分析中资银行在发展私人银行业务中的不足,进而提出中资银行在发展私人银行业务的过程中应不断完善自身财富资产管理能力和服务团队的建设,既要加强与外资金融机构的合作,也要注重金融产品创新、建立高端的专业化人才队伍以及注重私人银行离岸业务的发展。     

Health status and portfolio choice: Is their relationship economically relevant?

Recent empirical work on individual portfolio choice focuses on the role of the individual's health in making financial decisions. The key idea is that, through precautionary saving or reducing investors' time horizon, health issues make people choose safer financial portfolios. This paper questions the empirical relevance of the link between health and portfolio choice, measured as stockownership and overall fraction of risky securities held. We handle with caution the findings from previous papers and ask whether data from the first wave of the Survey of Health, Aging and Retirement in Europe (SHARE) are able to clarify some of our doubts. We find that only poor self-reported health negatively impacts the portfolio choice, while other health measures (chronic conditions, limitations in daily activities of life, mental health) are irrelevant for investment decisions.     

“Non‐Financial” Is a Misnomer,but Doesn't Have to Be a Missed Opportunity

With enterprise values now representing increasing multiples of companies' net book assets, investors are clearly looking beyond financial reporting for enhanced insights and understanding of when and how companies are adding value. This shift includes growing attention to environmental, social, and governance (ESG) information. Although ESG data presents its own unique challenges, dismissing it as “non‐financial” can be misleading. When explicitly linked to a company's long‐term value creation strategy, ESG information can serve as a valuable input to more farsighted financial analysis. Market‐driven initiatives, notably that of the Sustainability Accounting Standards Board (SASB), aim to standardize a subset of business‐critical, industry‐specific sustainability data for investors. Research indicates such approaches can generate positive outcomes not only for providers of financial capital, but for their portfolio companies and markets in general. In illustrating these concepts, the authors explore ESG impacts in three sectors and industries, while examining how access to consistent, comparable, reliable sustainability information in those sectors can augment an analysis of traditional business fundamentals. One example focuses on water management in the Oil & Gas Exploration & Production industry, a major environmental issue where geographic considerations can shed light on company‐specific exposures to cost increases, production disruptions, increased CapEx and R&D spending, as well as the potential for asset write‐downs. In the Food & Beverage sector, health and nutrition concerns are shown to be changing consumer preferences, triggering regulatory action, and reshaping companies' product portfolios—with significant implications for the companies' brand values and ability to compete for market share. Finally, in Aerospace & Defense, lapses in business ethics such as bribery of government officials present a governance challenge that comes with the risk of value‐destroying fines and penalties and, even more significant, associated reductions in revenues.     

Análisis de portafolio por sectores mediante el uso de algoritmos genéticos: caso aplicado a la Bolsa Mexicana de Valores

The type of industry, size of company, number of employees, etc. are variables that are considered as control variables in a large number of articles. In this research we consider the sector variable as a determinant of financial performance (Baird et al. 2012) and the risk (Artikis and Nifora, 2011) rather than as a control variable. This paper analyzes six sectors of the Mexican economy divided according to the Mexican Stock Exchange: industrial, basic consumer products, materials, non basic consumer products, telecommunications and financial services. The sample consists of Mexican companies, that is, 30 companies in the 2007-2012 period. To measure portfolio performance two classic indicators are used: (1) Jensen alpha and (2) Sharpe ratio, and also conditional metrics are used that measures the number of times the portfolio return exceeds the market average. The goal is to find a portfolio that maximizes these parameters and compare the results between the different sectors under study. Due to a nonlinear programming problem, genetic algorithms are used to obtain the optimal portfolio that maximizes these metrics. The results show a better risk-adjusted financial performance in the field of materials and financial services and a lower performance in such sectors as the industrial and telecommunications ones.     

Individual investors’ information use,subjective expectations,and portfolio risk and return

What information do individual investors use when making their financial decisions and how is it related to their stock market expectations, their confidence in these expectations, and the risk and return of their stock portfolios? I study these questions by combining survey data on the information usage among individual investors in Sweden with detailed registry data on their stock portfolios. I find that investors use filtered financial information (e.g. information packaged by a professional intermediary) more frequently than they use unfiltered financial information (e.g. information from annual reports and financial statements). Investors who frequently use filtered financial information are, however, more confident in their stock market expectations and take larger risks in their stock portfolios. Investors that instead use unfiltered financial information take lower portfolio risks and obtain higher portfolio returns. The findings in this paper thus suggest that investors can improve their financial decisions by using more unfiltered financial information rather than filtered financial information when they make their financial decisions.     

互联网金融资产的多目标投资组合研究

互联网金融的快速发展和不断创新,正在悄然改变着公众的投资理财行为。本文在分析互联网金融创新下公众流动性偏好、投资行为变化与资产选择的基础上,构建基于CRRA(常数相对风险厌恶)期末财富期望效用最大化和VaR最小化的多目标投资组合模型。同时引入多目标优化的NSGA-Ⅱ遗传算法,并选择实际数据对模型进行求解,得出最优的互联网金融资产组合。研究表明:(1)互联网金融给传统金融业带来冲击的同时,也改变了人们的流动性偏好、投资行为和资产组合选择。(2)互联网金融在一定程度上调和了金融资产“流动性、收益性和安全性”之间的矛盾,并兼顾了“三性”的相对统一。(3)模型求解结果显示,投资者对互联网金融资产的投资组合为低风险类资产60%左右、高风险类资产40%左右。     

Thematic portfolio optimization: challenging the core satellite approach

In recent years, thematic exchange-traded funds (ETF) have increased in economic significance. Investors in thematic ETFs have more than just financial objectives and gain a non-monetary added value from a thematic portion in their portfolios. Therefore, traditional portfolio optimization models which target only financial criteria cannot suit these investors’ needs anymore. Nevertheless, to account for their thematic interests, investors adapt a core satellite strategy in which conventional core portfolios and thematic satellite portfolios are combined. Thus, these portfolios are separately optimized without further considering inter-portfolio correlation effects. Since modern portfolio theory has originally been established to, inter alia, optimize these correlation effects, portfolios can only be efficient by chance. Therefore, this study targets the correlation effects between conventional and thematic portfolios and uses a tri-criterion thematic portfolio optimization model as an overall framework. Throughout a two-part analysis with tradable ETFs and a simulation with 250,000 draws and 1,750,000 portfolio optimizations performed, the status quo is compared to the tri-criterion model. Quantifying the suboptimality, simulation results show a mean portfolio improvement of 6.23% measured as relative yield enhancement. Further, our analysis concludes that the more narrowly a theme is defined and the more particular it is, relative yield enhancements can increase up to 46.88%.

     

The effect of corporate social responsibility on the branding of financial services

In today's global world, corporate social responsibility (CSR) is increasing public demand for greater transparency from multinational companies. CSR is a new and growing financial risk factor. If it is mismanaged, a firm's corporate reputation can be badly damaged and a direct negative impact on its business and bottom-line may result. Instead of simply campaigning directly against industrial groups and lobbying governments and international organisations to issue new legislation, non-governmental organisations (NGOs) are increasingly putting pressure on the financial services groups and insurance companies. This new global tactic may affect a bank's relationship with its clients and shareholders.There are market benefits and competitive advantages for those companies whose business policies integrate CSR. The growth in socially responsible investments and in CSR awareness among City people persuades some bankers that the most successful firms of the future will be those who proactively balance short-term financial goals with long-term sustainable franchise building. To respond to this challenge, corporations will have to convince citizens they can trust both their brands and the people behind them. In this context, one must recognise that finance brands have been clumsily managed. Nowadays, several big consumer brands are used as societal role models, but they are also the targets of anti-globalisation and anti-logo activists. In order to avoid such an outcome — not to mention corporate mortification — the key social marketing strategy must be to communicate proactively the business activity's raison d'être to opinion leaders and the general public. In general, industry does not yet care enough and many companies are reacting only when put under pressure by public opinion. It is time, however, to market the social raison d'être of a business and indeed to contest its current exclusion from ‘civil society’. Consumer and service sectors lead the field. In view of the downturn of the global economy, more than ever before, CSR branding is of paramount importance to the financial sector if bankers do not want to become the easy scapegoats. It is necessary to make it clear that financial services companies are global citizens too.