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VMI模式下当突发事件导致商品的市场销售价格发生波动时,供应商与零售商之间的合作契约面临新的挑战。本文通过建立基于协作关系的库存和销售努力水平的决策关系模型,分析了成本共担机制对供应链的协调作用。在此基础上,研究了当突发事件导致销售价格发生变化时,原有的成本共担契约不能保证供应链的协调,进而对成本共担契约进行了调整。最后利用数值分析验证了新的成本共担契约的有效性。 相似文献
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探讨和研究由药品零售商和政府部门组成的二级供应链模式,其中药品的市场需求与政府部门对药品零售商的努力水平相关。由于政府对于健康药品的销售促进需要有相关的成本,建立传统收益共享模型无法实现药品供应链的协调。因此,在收益共享模型的基础上采用努力成本共担的策略,从而保证药品零售商和政府部门之间的供应链协调。 相似文献
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针对市场需求量和旧产品回收量均受零售商努力水平影响的二级闭环供应链,建立了基于零售商销售努力水平和回收努力水平的决策模型;通过设计一个努力成本分摊契约,得到了努力水平的最优投入值;对于努力成本分摊的比例,给出了一个双方都偏好的区域;论证了该契约能将制造商和零售商紧密联系在一起,通过双方的协作达到双赢;通过算例分析验证了结论的有效性。 相似文献
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本文研究了非对称信息条件下由一个制造商、一个分销商和一个零售商组成的三级供应链的协调问题,建立了非对称成本信息下基于收益共享的供应链契约协调模型.给出了三级供应链协调的条件,最后通过算例分析说明模型设计的有效性. 相似文献
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供应链突发事件应急管理研究 总被引:1,自引:0,他引:1
本文研究包含一个风险中性供应商和一个风险中性零售商的供应链应对突发事件的问题。在突发事件造成供应链随机需求分布变化的情况下,给出了集中供应链的最优应对策略;对分散供应链情形,提出基于风险共担的回购契约使供应链在突发事件下达到协调,最后给出了数值算例与管理启示。 相似文献
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本文研究零售商努力和决策者风险偏好共同作用下闭环供应链的企业最优策略。首先得到集中化决策下的最优努力水平,然后构建了批发价格模型,得到零售商和制造商的最优策略,发现制造商和零售商的最优策略没有受到零售商损失厌恶度的影响,而受到制造商损失厌恶度的影响,证明了零售商努力水平组合低于集中化决策下的努力水平组合。最后构建努力成本分摊模型来协调整个供应链,并得出契约设计参数。 相似文献
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In this paper, we address conflicting objectives in a two-echelon retailer-manufacturer green retailing channel (GRC) with two types of substitutable green and non-green products. In the investigated model, the government pays (charges) the manufacturer a certain amount of subsidies (penalties) for producing green (non-green) products. The retailer can implement a green sales effort program to encourage customers to purchase green items instead of non-green products. In so doing, the retailer can transfer an uncertain amount of non-green demand to the green demand, while the total demand over both products remains constant. However, while producing green products is advantageous for the manufacturer due to governmental interventions, this is not the case for the retailer. To mitigate this conflict, we develop a game-theoretical model and a coordination mechanism that reconciles both members' interests. By applying the novel revenue-cost sharing along with a buyback (RCS&B) contract as an incentive mechanism, we mitigate conflicts and coordinate ordering and sales effort decisions throughout the channel. Our results show that the RCS&B contract may be quite effective in managing conflicting objectives toward aligning both GRC members’ interests. The proposed contract creates an economically viable, ambidextrous GRC by devising Pareto-improving solutions. 相似文献
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两级物流服务商参与的供应链存在围绕产品质量以及物流服务质量控制的挑战。基于两级物流服务商参与的供应链质量特殊性设计了零售商主导下静态激励与动态激励相结合、个体单独激励与团队激励相结合的质量激励机制。研究表明:零售商对LSI的物流服务质量激励强度将影响LSI对FLSP的物流服务质量激励强度;制造商、LSI以及FLSP的质量努力水平与委托方对其质量激励强度系数以及其本身的质量努力效果系数成正比,与其各自的质量努力成本系数成反比;由于零售商对制造商以及LSI的团队激励并没有使得制造商与LSI提高产品质量及物流服务质量努力水平,因此,零售商缺乏提供团队激励的积极性;相比静态激励而言,当激励强度调节系数满足一定条件时,动态激励可以提高制造商的质量努力水平和零售商的期望收益;同时,零售商可通过改变激励强度调节系数来平衡自身期望收益最大化与质量努力水平最大化的目标,也即相比静态激励而言,动态激励机制更具优势。 相似文献
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When the manufacturer distributes his products through online and traditional channels, what type of innovative marketing strategy can be utilized to solve the channel conflict and improve the performances of all channel members? Our research addresses this important question by initiating a triple cooperative strategy for channel members to employ in a manufacturer – retailer dual-channel supply chain. Our results show that when the product is less compatible with online channel than with traditional channel, channel members can utilize a triple cooperative strategy to improve channel coordination and their individual performances effectively and efficiently. First, the manufacturer can utilize supportive retail sales effort as a valuable coordination mechanism to improve the performances of all channel members in the dual-channel distribution. Second, a channel coordinative price strategy can be utilized to further improve the performance of whole channel. Finally, a profit sharing mechanism is needed to create a Pareto result for both the manufacturer and the retailer. Furthermore, we extend our model to study the value of triple cooperative strategy in a manufacturer – two competitive retailers supply chain and derive the optimum marketing strategy. 相似文献
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This paper considers a supply chain where a manufacturer sells its product through a retailer. In such a market, a potential entrant can make a substitute product by imitating the incumbent's product and then sells it to the common market with one of three alternative entry modes: (i) selling through the incumbent's retailer, (ii) selling through another independent retailer, or (iii) selling directly to consumers. Faced with the entrant's entry, the manufacturer has managed to offer a value-added service to add to its product's value at a cost. We investigate the entrant's optimal entry mode when the manufacturer offers profit-sharing contracts to the retailer and when it does not, and discuss the impact of the potential invader's entry on the incumbent firms' performances. The results show that: (1) the entrant sells directly to consumers when faced with weak value competition, and sells through another retailer against fierce value competition. (2) If the value competition is relatively fierce and the efficiency of the value-added service is relatively high as well, the incumbent firms can benefit from the new entry. (3) A profit-sharing contract, as a coordination policy, can fully coordinate the incumbent supply chain no matter whether there exists a potential entrant or not, yet the entry can affect the distribution of the profits between the incumbent manufacturer and retailer. 相似文献
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论零售商主导型供应链联盟 总被引:4,自引:0,他引:4
现代商业中的竞争已经从企业之间的竞争转变为供应链联盟之间的竞争.零售商主导下的供应链联盟是分工深化和信患化条件下以大型零售商为主导的流通渠道成员通过信息共享并按契约分享利益的一种中间性组织.创新流通渠道组织、建立零售商主导下的供应链联盟本质上反映了客观经济规律的要求,同时能够有效地协调工商关系.本文基于合作竞争视角深入讨论了其组织性质、形成原因和竞争优势,并结合现阶段市场竞争国际化的背景探讨了我国零售企业的发展对策. 相似文献
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Multi-sourcing is a practical strategy in retail channels that allows retailers facing uncertainties to respond more effectively to consumers' needs by distributing market demand across multiple supply sources. In this respect, this research investigates a price-setting retailing channel, including two manufacturers (a traditional manufacturer and a green manufacturer) and one retailer where end-of-life products can be collected. The retailer faces an uncertain price-dependent demand and sets orders from both supply directions based on a low-cost ordering approach. The primary purpose of this study is to develop an optimal solution to allow the green product to enter the retailing channel of the non-green product. Accordingly, this research develops and compares two different contractual mechanisms from the standpoint of the green manufacturer/retailer and the supply chain (SC): (1) a penalty-based contract and (2) a modified call option contract mixed with a cost-sharing mechanism. The main contribution of the current paper is to investigate an option contract for the effective management of a closed-loop supply chain and combine it with a cost-sharing contract as a new approach. Another contribution is that the developed model considers two practical channels for collecting and returning obsolete products to the green manufacturer: (1) the retailer is responsible for collecting and returning obsolete products, and (2) collecting and returning obsolete products is outsourced to a third-party logistics provider (3PL). Eventually, the models' efficiency is verified by investigating different numerical experiments, discovering that the proposed reservation-based contract outperforms the penalty-based contract for both parties' profitability and retailing channel's improvement. Besides, the present study finds that hiring 3PL significantly increases the green manufacturer's profit compared to other scenarios. 相似文献