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丁邡 《经济技术协作信息》2012,(26):82-86
随着我国通信业逐步全面进入3G时代,大部分的电信业务将和视频息息相关,手机视频业务收入将成为电信运营商收入的重要组成部分。然而,现阶段我国手机视频业务发展还面临着技术不成熟、业务种类有限、用户使用习惯不成熟等问题,其根源在于缺乏清晰且盈利的商业模式。因此。本文运用产业链相关理论重点研究3G时代手机视频业务的商业模式。通过对手机视频业务产业链的分析,以及对其商业模式的组成要素的逐一分析,本文手机视频业务的发展提出四点建议:(1)优质的网络是业务发展基础;(2)丰富的内容是业务发展的关键;(3)培育用户市场是重点;(4)产业链上下合作是核心;(5)创新的营销方式是捷径。 相似文献
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手机电视已被业内视为一个极有发展潜力的移动增值新业务。本文首先介绍了手机电视的基本概念,系统的技术架构及实现方式,其次讨论了手机电视业务发展面临的问题,最后提出了解决这些问题的建议和对策。 相似文献
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手机利用电视直销渠道产生的渠道新价值,引发了手机电视直销的热潮。电视直销渠道与传统渠道进行整合,为电视直销提供了新的发展思路。采用电视直销的新模式来销售手机,效果都超出想象,甚至是像中国联通这样的企业,也借鉴电视直销的模式,在电视上向消费者推荐起它的"双模双待"手机。 相似文献
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随着我国移动互联网用户的激增和智能手机的不断普及,我国手机动漫作为依托移动互联网的一个新兴动漫形式成为3G时代一个极具潜力的增长点.虽然有数量众多的潜在用户和政策的支持作为保证,但我国手机动漫仍然面对着很多问题,如产业链不完整、内容缺乏竞争力、运营模式有待改进等.在当前媒体融合的大趋势下,我国手机动漫应当联合网络等多种媒体,通过运营链条的完善和品牌影响的拓展来推动我国动漫产业整体的发展. 相似文献
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融合生态下手机电视产业发展研究——以广电行业为例 总被引:1,自引:0,他引:1
我国三网融合的实施,为手机电视、IPTV等新媒体产业提供了巨大的发展机遇。推进手机电视产业发展,广电行业拥有政策、标准、平台和监管四大优势,但推进过程中存在缺乏需求、终端成本和易用性、商业模式的创新以及资费过高等问题,笔者提出应对策略,期待能对广电行业有一定的借鉴意义。 相似文献
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作为全球最有潜力的电信市场.近年来中国市场一直保持着迅猛的发展。并且已经成为全球最大的手机市场。随着GPRS和CDMAIX技术的开通。彩屏、彩信和K-Java等个性化应用的日益普及,可以肯定.彩屏手机必将逐渐成为市场的主流,同时也将有更多支持彩信、K-Java等先进个性应用的手机上市。 相似文献
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中国移动手机阅读基地设在杭州西湖科技园,主要负责手机阅读业务的平台和产品开发、内容和业务运营、全网的市场推广支撑等.业内人士评价,手机阅读的运营渐入佳境,与合作伙伴的事业也进入了蜜月期. 相似文献
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从历代移动通信标准的形成过程来看,存在着不同的标准形成机制。本文分析了第一代移动通信的基于市场标准形成机制,第二代的基于市场与委员会混合机制,在此基础上提出了第三代的政府干预下的市场与委员会混合机制,并重点分析了这种机制对标准的形成所发挥的显著作用,探讨了相应的政策含义。 相似文献
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公共产品的私人供应与气象服务的商业化 总被引:5,自引:0,他引:5
气象服务是一种典型的由政府无偿提供的社会公益性公共产品 ,由于其垄断经营的固有缺陷 ,造成气象服务供给的高成本和低效率。随着人类社会的不断发展 ,许多发达市场经济国家或地区已经尝试与推广气象服务商业化 ,并取得了显著的效果。本文从公共产品供应理论出发 ,在介绍国外气象服务商业化运行机制和经验的基础上 ,分析与提出了我国气象服务商业化的可能性、必要性及其相关政策建议等 相似文献
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王茜 《全球科技经济瞭望》2014,(5):9-13
NESTA是英国一家创新中介机构,目前是英国最大的唯一支持创新发展的非政府机构,致力于为政府、社会、创新机构、企业和个人提供支持。NESTA通过与其他机构和公司合作来协助创业公司取得发展,同时从事创新政策研究、公益事业发展,定期发布创新研究成果和报告,对英国的创新政策制定有重大的影响。NESTA模式集聚了政府、投资机构、企业各方面的资源,在英国的创新企业金融服务市场中扮演着极其重要的角色,值得推广和学习。 相似文献
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本文旨在通过分析中国手机设计产业的发展历程,揭示影响研发服务业发展的关键因素和作用机理。研究显示:从手机设计产业来看,技术体系结构、市场和区域专有因素等对研发服务业的发展有着重要影响,其中技术体系结构是决定研发服务业能否独立为产业的关键因素。政府在推动研发服务业发展时应充分考虑这些因素及其协同演化规律和趋势。 相似文献
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Hyunjoo Lee Author Vitae Daejoong Kim Author Vitae 《Technological Forecasting and Social Change》2010,77(3):514-523
By profiling demographic characteristics, perceived general adoption attributes, perceived value-based adoption attributes, motivational needs, mass media use, and content interest, this exploratory study examines the nature of four categories of mobile TV adopters — current, potential, continuous non-, and discontinuous user groups. Despite the limited sample size (N = 214), there are some meaningful findings. First of all, the non-adoption rate of mobile TV of the continuous non-, and discontinuous user groups is higher than the adoption rate of the current and potential user groups. Less than half of the respondents (N = 34) who had used TV on a mobile device were unwilling to use it again in the next twelve months, and almost half of those (N = 102) did not have the intention of using it within the coming year. The results suggest that the discontinuous group seems to have been dissatisfied with the actual mobile TV use when compared with their expectations and evaluations, while the potential user group is more likely to have high expectations and positive evaluations before the adoption and use of mobile TV. All user groups were unwilling to pay the fee, despite the current and potential user groups perceiving the exceptional values. No differences were found in the personality trait of innovativeness and mass media use behaviors among the four groups. 相似文献
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So Young Sohn Author Vitae Jae Kang Lee Author Vitae 《Technological Forecasting and Social Change》2008,75(9):1416-1422
Since the Korean government implemented the “Number Portability System” in the domestic mobile communications market, mobile communication companies have been striving to hold onto existing customers and at the same time to attract new customers. This paper presents a competing risk model that considers the characteristics of a customer in order to predict the customer's mean residual life under the “Number Portability System.” Competing causes for churning considered are pricing policy, quality of communication, and usefulness of service. It has been observed that the customers who pay more are less sensitive to pricing policy; younger people are less sensitive than older people to the change of the quality of communication; and women are more sensitive than men in terms of usefulness of service. We expect that the result of this study can be used as a guideline for effective management of mobile phone customers under the number portability system. 相似文献
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Daniele Archibugi Giuseppe Ciccarone Mauro Mare Bernardo Pizzetti Flaminia Violatiabstract 《International Review of Applied Economics》2003,17(1):49-68
This paper critically re-examines the restructuring of public services. Four main decision-making phases are identified: the public oversight to be guaranteed to socially sensitive economic activities; the ways of financing them; the economic organisation of the industry; and the production decisions. By focusing on organisation, the paper reinterprets the market structure in public service industries on the basis of the interactions among three main players: users/citizens, the government and the service supplier. It argues that the issue of public versus private ownership has been overemphasised, and that an effective increase in efficiency can be obtained by introducing appropriate incentives for both public and business players. Instead of using a single policy instrument, namely privatisation, public action ought to be informed by an array of organisational solutions. 相似文献