中国旅游发展政策的历史演进(1949~2013)——一个量化研究的视角

文章从1949~2013年中央政府及相关部委发布的379个旅游政策文件的多维度统计分析入手,以全新的视角剖析了新中国成立以来我国旅游发展政策的演化历程。研究发现:(1)我国旅游政策演化是资源配置的行政化转向行政权力制约下的资源配置市场化过程。(2)旅游政策目标始终与国家经济社会发展的战略目标相一致,可大致分为服务外事、经济型事业、经济新增长点、国家战略性支柱产业四个阶段。(3)旅游政策工具以微观管制为主,对资本、土地、技术、人才等生产要素宏观调控能力不足。(4)旅游政策的制定部门范畴不断扩大,政策力度呈波动趋稳态势。研究认为,旅游经济的有效运行高度依赖于社会经济系统的制度安排。在《旅游法》颁布、旅游业进入全新的发展阶段后,技术进步、市场需求、企业竞合关系协同引领的产品业态与商业模式创新是未来产业效率提升的基本方向,宏观调控和公共服务将成为政府旅游管理的基本内容。     

海峡两岸暨香港导游管理体制比较与启示

导游管理体制规定着导游资源配置的基本原则和方式方法。文章采用比较研究方法,依据大陆与香港、台湾现行导游管理法规条文,对海峡两岸暨香港导游管理体制模式进行了系统对比和分析。研究发现,海峡两岸暨香港导游管理因所处社会发展阶段、所依托旅游业发展模式不同,形成各具特色的发展路径和模式。其中,香港特区政府将导游职业管理权限赋予完全市场组织,政府只在立法与执法层面发挥作用;我国台湾地区主管部门导游管制强调采用市场方式,同时特别注重各主管部门间的分工协作,形成"协同治理"的管理模式。由此提出建议,大陆导游管理体制改革要强化市场机制主体地位,淡化行政管制措施,以及大力培育导游协会等中介组织,促进导游走职业化发展道路。     

Networks,Conflict and Collaborative Communities

This paper develops critical understandings of the theoretical and practical implications of local tourism policy networks on collaborative planning. Application of the network concept in tourism has increased in recent years but has largely been focused on the competitive advantages of network organisation for small and medium size tourism enterprises. Critical discussion and development of the theoretical and operational dimensions of networks as a management approach beyond economic development has been limited. It is argued that network theory provides a useful lens for understanding the structures and social interrelations between government, tourism producers and civil society and, as such, has the potential to inform collaborative destination management policy and practice. This paper examines the contributions that networks can make in understanding collaborative planning, and how this knowledge may be able to improve collaborative planning practice.     

旅游公共服务多元化供给:政府职能定位与模式选择研究

随着我国旅游业的蓬勃发展,旅游公共服务的广泛社会需求、政府职能转变的内在要求以及旅游公共服务的实践探索,已经对创新旅游公共服务供给模式提出了迫切要求。文章以公共经济学和公共管理学等理论作为主要分析工具,结合旅游公共服务实践,明确政府在旅游公共服务多元化供给过程中职能定位的基础上,探讨旅游公共服务政府、市场、社会共同参与的旅游公共服务供给模式,以保证旅游公共服务在制度框架内有效供给,满足公众日益增长的旅游公共服务需求和实现公共利益。     

Tourist holiday options: timeshare versus competition

The timeshare industry's success has been limited by an unenthusiastic reception from consumers, governments, investors, and the media. The everincreasing world population, increasing GDP, and improved communications resulting from the technological revolution, all indicate an expanding tourism market. Although timeshare's market share is currently increasing more rapidly than most other tourism sectors, to achieve its full growth potential the industry must improve its imagemarketing and products must be tailored to the requirements of consumers. Timeshare must demonstrate a significant social and economic contribution in order to obtain publicsector support and government incentives made available to traditional tourism industry.     

试论我国旅游业周期波动的复杂性和不规律性——兼与匡林先生商榷

我国近20年来旅游业的发展波动是政府直接干预和政策诱导的结果.这种波动与市场经济制度条件下的商业周期不可同日而语,简单套用研究市场经济中经济周期的方法无助于客观科学地认识我国旅游业的运行特点和机理.事实上,我国旅游业的发展具有明显的经济转轨期的过渡性特征.旅游业的市场波动也非经济因素所致,因而是不可逆的,不具有周而复始规律性的.     

民族地区旅游业与创意产业耦合发展研究——以张家界为例

民族旅游发展有着巨大潜力,民族地区文化旅游资源的保护开发亟待探索最佳的途径.创意产业能够有效地实现经济增长而得到发达国家和发展中国家的极力推崇和大力发展.在民族地区发展旅游创意产业,能够有效地改变民族地区的经济增长方式,对当地经济、文化、社会发展具有重大意义.本文首先分析了国内外文化创意产业的发展和创意产业与旅游业的融合现状与趋势,其次探讨了我国民族地区发展旅游文化创意的基础与意义,然后提出了旅游创意产业发展应采取集群式发展的模式,最后,以湖南张家界旅游创意产业发展为例,就民族地区发展旅游创意产业给出了对策和建议.     

基于结构约束的旅游业增长研究

经济结构与经济增长相互影响,特定的经济结构决定一定的增长空间,相反,一定的积累组合也会影响未来结构的形成。现实中,利用部门之间的关联关系,以旅游业的积累和增长来影响社会其他经济部门的积累和增长,从而实现经济的协调发展,是一种可行的管理方法。文章通过构建一个新的部门关联模型,研究旅游业在一定结构约束下与其他部门之间的积累与增长的相互关系,并据此对利用旅游业来推动经济发展提出一些建议。     

浅析民族地区旅游可持续发展的某些限制性因素

近20年来，民族旅游业极大地推动了民族地区社会和经济的发展。然而，在民族旅游业迅速发展的过程中，一些民族地区的自然和人文资源也受到了威胁和破坏。可持续发展是我国旅游业发展的基本战略。无论何种性质的旅游业，只有把可持续发展作为其发展的基本模式，才可能有效地利用和保护旅游资源。本文在实地考察的基础上，并借鉴一些他人的调查资料，对限制民族旅游业的可持续发展中的一些因素进行了初步的分析，指出目前我国的一些相关的理论和政策都存在一些误区。要使我国民族旅游业持续发展下去，理论上对旅游业的性质需要进一步明确，政策上田要进一步朝着有利于当地人的利益方面进行调整。     

Self-efficacy and sustainable rural tourism development: local communities’ perspectives from Kuching,Sarawak

The future of the tourism industry is dependent on local communities’ ability to develop and sustain tourism developments, especially in sensitive rural areas. But there is limited research on this topic to guide tourism authorities and governments. In particular, few studies have studied sustainable rural tourism development from the perspective of the local communities. Therefore, this study examines local communities’ views on their capability to achieve sustainable rural tourism development in selected rural areas in Kuching, Sarawak. Questionnaires were distributed to the local communities residing at three rural tourism destinations in Kuching, Sarawak. Interestingly, the results indicated that local communities’ self-efficacy has a positive relationship with social, cultural, economic, and environmental sustainability. Hence, this study offers theoretical and practical contributions to sustainable rural tourism development literature and the tourism industry.     

Community tourism development scenarios and their use in tourism research

Scenarios have been utilised to a limited degree in tourism and in a number of areas such as in development, sustainability studies, and political decision making. The use of scenarios has primarily concentrated on evaluating people's attitudes and decision processes, as predictions toward perceived future situations for tourism planning, and as a tool in exploratory research. In a recent study conducted in Eastern Australian coastal regions, a set of community tourism scenarios was developed in order to gauge the types of communities with tourism development, and thus explore in more depth the ideologies and platforms which may have influence on decision making in local government. The use of a community tourism scenario, such as developed in this study may have strong implications in broadening the way tourism and community researchers distinguish community attitudes toward present and future tourism development opportunities as well as their corresponding pressures. In addition, it may provide a positive tool for understanding perceived community directions as well as providing a mechanism for gauging planning decisions in a tourism context.     

Conference Reports

Governments at all levels have assumed greater responsibility for, and involvement in, tourism destination planning and development. In the post-Brundtland era local governments in particular have been under closer scrutiny for their role in driving the sustainable development agenda in tourism destination contexts. Yet, a notable research gap still exists despite the increased focus on local government, particularly in terms of empirical research investigating the roles and responsibilities of local government in addressing sustainable tourism development. Given this context, this paper explores the role of local government in facilitating, or indeed inhibiting, sustainable development objectives in a tourism destination context. To assess this issue, it uses in-depth interviews with local government representatives and key destination stakeholders from five local government areas in Queensland, Australia. It shows that local government had assumed responsibility for facilitating the sustainable tourism agenda, due to the absence of strong industry leadership and due to top-down directives from state and federal governments. However, power struggles, tokenistic public participation and the strong influence of the local government authority in local governance structures were found to be inhibitors to sustainable tourism development.     

Perceptions of tourism promotion and business challenges: A survey-based comparison of tourism businesses and promotion organizations

Tourism is an important economic development driver in the U.S. especially in rural areas. Most US regions have tourism-related economic development organizations to assist the local industry. Despite such assistance, however, many tourism-based businesses struggle. One possible reason is a disconnect between business needs and the activities of related organizations. This study uses survey data from tourism-based businesses and tourism promotion and economic development organizations in rural western Pennsylvania and West Virginia to compare how the various actors perceive the most pressing tourism promotion efforts and business challenges. In general, tourism businesses and support organizations agree on the promotional needs of tourism-based businesses and hold similar perceptions about industry problems. However, tourism promotion agencies underestimate the role of the internet in promotions and perceive workforce issues differently than do businesses. Better alignment of priorities within tourism partnerships should enhance promotional and educational efforts as well as the integration of tourism into overall economic development efforts.     

The coastal tourism industry in the Mediterranean: A critical review of the socio-economic and environmental pressures & impacts

Tourism is a vital economic source in the Mediterranean basin. The sun and beach tourists are of major social and economic importance for almost all Mediterranean countries. However, this industry's extensive and uncontrolled growth may negatively impact these fragile natural coastline areas. In the present study, we review and analyse the driver's forces, pressures, and impacts of the tourism sector development in the Mediterranean countries' environment and economy by using the D (Driver) P (Pressure) S (State) I (Impact) R (Responses) analytical framework. The analysis highlights the critical social and economic roles the coastal tourism industry plays while the steady and uncontrolled growth of this sector and related activities compromise these coastal countries' ecology and environmental quality. This requires the decision-makers and stakeholders' attention toward adopting new strategies and approaches toward greening the blue tourism industry to ensure sustainable economic, social and environmental growth of this industry. In this perspective, we point out the necessity to incorporate environmental issues with economic and socio-cultural needs to obtain complete and harmonized sustainable tourism indicators in the Mediterranean.     

IMPACT OF AN ECONOMIC CRISIS Evidence from Turkey

This paper evaluates the impact of the 2001 economic crisis on the tourism industry in Turkey. The research findings reveal that neither the government nor private organizations had any plans for dealing with the crisis before or after the event. It had both negative and positive impacts although its benefits were often overlooked. The overall implication of the study is that national culture, the level of economic development of a country, the availability of financial resources, and the ability and knowledge of its government officials and managers of private firms have a direct impact on how such an event is responded to and managed.     

Challenges and potential improvements in the policy and regulatory framework for sustainable tourism planning in China: the case of Shanxi Province

A sound policy and regulatory framework is essential in planning for sustainable tourism development. The paper examines opportunities and challenges for China's planning for sustainable tourism development from both policy and regulatory perspectives. Despite the enthusiasm for sustainable tourism, China's existing relevant policy and regulatory frameworks are generally fraught with contradictory objectives, and they are also often incoherent, have ambiguous legal provisions, and many organizations have duplicate responsibilities, unclear definitions of responsibilities, interlocking activities, and weak coordination due to the complicated institutional structure. Based on Shanxi Province, the paper explores the policy and regulatory issues affecting tourism and its sustainability, and it also assesses the possible options to foster an improved policy and regulatory framework for China's sustainable tourism development. A much stronger political will from all levels of government will be required to overcome a prevalent mindset for short-term economic growth and deep-rooted practices in pursuit of departmental benefits. It is also necessary for China and Shanxi under the new national tourism law to articulate and coordinate its laws and regulations with much improved supportive bylaws. Finally, more rational and effective institutional arrangements are needed, with clearly defined functions and responsibilities for government at varied levels.     

旅游公共服务价值共创:概念模型、驱动因素与行为过程--以杭州市社会资源国际访问点为例

与商业服务领域相似,旅游公共服务近年来也经历了由产品主导逻辑向服务主导逻辑演变的过程,由公共服务供需双方共创价值的实践现象已经出现。文章以杭州市社会资源国际访问点为案例,通过扎根理论的方法,探索性地提出旅游公共服务价值共创的概念,剖析了由政府、企业、居民、游客等不同社会主体参与的旅游公共服务价值共创现象,识别了制度保障、增权激励、信息透明、技术摄入、文化契合是实现旅游公共服务价值共创的驱动因素与前提条件。而不同主体间耦合形成的服务生态系统,其内部各要素的互动与整合是旅游公共服务价值共创实现的中介要素。此外,旅游公共服务价值共创的行为过程包括价值主张提出、共创环境营造、社会成员嵌入、社会价值共识、公共价值创造和社会影响输出。文章拓展了价值共创理论在旅游公共服务领域的应用,揭示了共创的内部机理与行为规律,为旅游目的地公共服务发展与供给模式创新提供了理论工具。     

中国省域入境旅游发展的空间计量建模与影响因素效应研究

空间计量模型在旅游研究中已得到有效应用,解决了旅游产业发展中的一些实际问题,但还需进一步改进与完善。文章以中国省域入境旅游发展为着眼点,增设扩散转移矩阵为模型因变量滞后的空间权重矩阵,以反映入境旅游在中国省域之间的客流人数扩散转移实际情况,同时从最为全面的广义嵌套空间模型入手,引入旅游研究空间计量模型系统,并以区域入境旅游发展影响因素为模型自变量,构建了入境旅游发展的最优空间计量模型,最后对模型显著自变量的直接效应、溢出效应、总效应进行评估分析,给出区域入境旅游发展建议。结果显示:模型自变量出现显著消极效应的影响因素几乎为酒店供应,加强旅游资源建设和经济水平发展始终是入境旅游发展的重要途径,而开放程度已对东部省域的影响较为微弱,对中部和西部省域则起到很好的积极效应,同时交通设施在中部省域呈现出非常强劲的溢出效应。     

The multiple logics of tourism development in China

It has been widely demonstrated and accepted in the sustainable tourism literature that tourism development involves multiple stakeholders. However, little research has been conducted to examine the logics guiding and explaining the behaviours of the stakeholders in tourism development. Guided by the institutional logics perspective and stakeholder theory, this study identifies the logics of different stakeholders in China's tourism development through fieldwork in two tourism development cases (Yalong Bay and Haitang Bay) in Hainan Province and content analysis on secondary data from multiple sources. The logic of pursuing political legitimacy, the logic of fiscal income maximisation, the dual logics of the market and politics, and the logic of pursuing economic benefits were identified to be the dominant logics driving the behaviours of the central government, local government, tourism enterprises and local communities, respectively, in China's tourism development. This paper contributes to a better understanding of the dynamics of tourism development in China.     

基于旅游发展价值取向转移的旅游规制创新刍议

从国家的视角探究旅游发展价值转移的历程与趋势发现,全球基本形成了双轨化的旅游价值取向:对于遗产类资源的旅游开发实行严格的政府管制,以资源保护和旅游可持续发展为根本目标;对于普通、非垄断性的旅游资源推行充分竞争的市场机制,以经济收益为根本取向.而且旅游业中政府作为的聚焦点逐渐从大众旅游目的地和一般景区的营利目标向遗产类景区的公益性服务转移.受国情影响,我国较长时间更多地关注旅游业的经济问题,选择性地忽视了西方国家更加关注的社会与生态问题,市场化的经营方式延伸到遗产类景区.黑龙江汤旺河国家公园试点计划的推出,标志着我国旅游业发展价值取向转移的开始和对世界国家公园运动的响应.值此之际,需要通过严格的政府规制来保证旅游开发与资源保护间的共促协调,以实现国家公园及相关保护区对全民共享国家遗产、维持遗产资源的永续性和培育国家精神的深远价值.