连锁超市农产品质量控制与采购实施的研究

随着连锁超市规模的快速扩张,农产品的质量安全问题备受关注。农产品流通具有特殊属性,连锁超市应该加强国内集中化采购和国外直接进口采购,确保农产品质量安全。     

基于采购管理构建连锁超市低成本竞争优势

连锁超市竞争环境日益激烈,很难通过商品和服务管理的差异化确立竞争优势.低成本战略成为连锁超市确立竞争优势的必然选择.通过提高采购管理预测水平,增加集中采购和直接采购的比例,建立网上采购平台降低交易费用等策略可以有效降低采购成本,构建连锁超市竞争优势.     

连锁超市农产品供应链合作伙伴选择的研究

本文对江苏省连锁超市农产品供应现状进行调查,发现越来越多的连锁超市重视农产品的经营,连锁超市之间竞争已扩展到农产品供应链之间的竞争,而农产品供应链的竞争首先取决于供应链合作伙伴的选择。在这一现状背景之下,本文着重研究评价合作伙伴指标的选取、建立优化模型,并利用遗传算法实现优化选择。     

中国连锁超市生鲜农产品经营研究

随着我国经济的飞速发展,人们生活水平的快速提升,人们对于生鲜农产品的需求越来越高,连锁超市作为目前中国市场内最为重要的生鲜农产品经营商,如何采取有效的策略,保证生鲜农产品日常供给,使得连锁超市正常的运营,并获得营业利润,就成为中国连锁超市着重需要研究的问题。生鲜农产品经营是连锁超市赢利的重要来源,却又是我国众多超市亏损甚至倒闭的应由。本文通过分析了中国生鲜农产品市场现状以及中国连锁超市生鲜农产品经营的实际情况,进而提出了通过准确市场定位,正确采用经营发展战略,全面提升连锁超市生鲜农产品从业人员的职业基本技能,建立全新的＂农业生产基地—超市＂联合经营模式,完善连锁超市物流运营体系等措施来完善中国连锁超市生鲜农产品的经营管理体系,希望对其经营具有一定参考和借鉴意义。     

农产品连锁超市经营的成本效益分析

农产品连锁超市经营以交易成本理论、规模经济理论和分工与专业化理论为基础,其效益体现为交易成本的节约,而交易成本的节约又来源于市场交易行为的内部化、规模经济的产生以及专业分工所带来的学习效应,成本则体现为经营模式转换费用与管理费用的增加。要使农产品连锁超市经营发挥效益,就要使其节约的成本大于增加的费用。我国推进农产品连锁超市经营要选择合适的农业产业链模式,并加强配送中心建设。     

连锁超市采购的内部控制设计

采购是连锁超市所有管理中的核心环节,它的好与坏不仅关系到连锁超市运营成本能否降低,而且还直接关系到连锁超市的盈利情况,最终影响到企业的核心竞争力。基于此,本文结合连锁超市自身的特点,通过采购业务的内部控制流程,针对关键控制点,得出连锁超市采购业务的内部控制的具体措施。     

小议超市生鲜产品的采购模式创新

生鲜能培养顾客高忠诚度,是区域连锁超市企业唯一可以形成采购优势的商品。超市已成为农产品等生鲜食品流通的重要渠道,创新采购模式,做好生鲜产品的采购,成为超市更好服务消费者,提高运营效率的关键。     

交易成本理论与农产品连锁超市经营

本文主要运用交易成本理论对农产品连锁超市经营进行了成本效益分析：农产品采用连锁超市经营模式的效益体现为交易费用的节约,其成本体现为经营模式转换费用、管理费用的增加等。     

连锁超市农产品安全问题研究

农产品是人类赖以生存和发展的必需品,但频发的农产品安全事件不断挑战着食品安全的底线。由于质量安全方面的优势,连锁超市已成为重要的农产品销售终端之一。但近年连锁超市也频繁出现农产品质量问题,表明当前的超市农产品质量控制仍存在不少缺陷。为了确保"舌尖上的安全",连锁超市必须构建农产品供应链,实现"农田到餐桌"的全过程质量控制。     

商品采购成本在连锁超市中的控制管理探讨

随着人民生活水平的不断提升,现代零售业的发展,为满足用户多样性的需求,连锁超市应运而生,并发展成现代零售业较活跃的业态。采购成本管理是连锁超市经营的重要环节,采购成本在其经营总成本中占有很大比重,对打造连锁超市的核心竞争力和比较优势起着举足轻重的作用。随着市场竞争的日益激烈,信息化的不断发展,现代连锁超市已进入微利时代。为此,必须对连锁超市的采购成本进行更好地控制和管理,才能促进连锁超市的效益提升,锻造它的综合竞争力。     

The impact of supermarket credibility on purchase intention of novel food

How do consumers make purchase decisions for novel food products? This research demonstrates the importance of supermarket credibility as a heuristic cue influencing consumers’ purchase decisions. We used a 2 (supermarket type: specialty store vs. conventional store) x 2 (food familiarity: novel vs. familiar) x 3 (price: high, average, low) between-subjects design and found that perceived supermarket credibility positively and indirectly mediates the relationship between supermarket type and purchase intention, and this effect is moderated by the interaction of familiarity and price level, suggesting a moderated-moderated-mediation effect. Specifically, the three-way interaction effect on purchase intention is stronger when the price is low in the familiar food condition, while the effect is stronger when the price is high in the novel food condition. In other words, consumers rely on supermarket credibility when buying novel foods, and when risk is higher people rely more on product credibility signaled by price.     

Assessing Supermarket Product-Line Decisions: The Impact of Slotting Fees

In this paper, I estimate a structural demand model for a product category in a supermarket chain. I use the model to infer manufacturers' side payments to obtain shelf access in the supermarket and I estimate the impact of these fees on product assortment. The results suggest that the supermarket carries some unprofitable products. Instead of eliminating them, it charges slotting fees to the manufacturers of those products. Since the absence of slotting fees would lead the retailer to discontinue some products, this paper argues that forbidding slotting fees would harm consumers. Welfare calculations reveal that product assortment in this market is close to socially optimal.     

农村居民选择超市或集市购买的决定因素与比较——来自全国28个县(市)1308名农村居民的调查

农村居民选择超市或集市购买的决定因素对"农改超"和"农超对接"具有重要意义。本文对全国28个县(市)的1308位农村居民进行随机调查,研究结果表明,农村居民既选择农村集市又选择超市购买产品,但农村居民选择两者购买的意愿及其影响因素、感知程度等存在显著差异。农村居民选择集市或超市购买的共同决定因素包括产品质量可靠性和购买便利性;不同的决定因素体现为,农村居民选择在集市购买主要取决于购买文化与习惯,而选择在超市购买则取决于超市销售服务水平,这种决定因素的差异导致农村超市与传统集市互补共存。     

A method to infer coupon availability from coupon redemption in the supermarket scanner panel data

Measuring the impact of coupon availability on consumers’ purchase decisions often poses a problem in forecasting market shares of brands in a retail environment. Because, data on actual coupon availability do not exist or can only be obtained by costly field experiments. The widely used supermarket scanner panel data sets offer information on coupons redeemed by the household for only the specific brand that is bought. However, using the redemption variable introduces bias in brand choice or purchase incidence models because redeeming a coupon implies buying the brand or making the purchase. This study presents a way to infer availability from coupon redemption data and to predict market shares for each brand in a supermarket product category.     

Modelling the effect of store flyers on supermarket sales: An application to olive oil demand

In this paper we study the effect of store flyers on supermarket sales while controlling for other promotional strategies. We use a dataset of weekly sales of 16 olive oil products from a Spanish supermarket chain during the year 2017. We estimate a dynamic panel data model by GMM which allows us to examine both the short- and long-run effects of displaying products in store flyers. Our estimates show that products being featured in a store flyer exhibit 85 percent higher sales in the short-run, being the effect in the long-run of 109 percent. We also provide evidence that olive oil is a highly price-elastic product. Our estimates also indicate that placing the products on the end-of-aisle increases olive oil sales. Conversely, multibuy promotions are negatively related with sales.     

大型超市生鲜供应链的重构

针对目前我国大型超市生鲜供应链在产品特性、技术支持、营销与竞争和组织成熟度方面表现出的非有效性,本文对大型超市的生鲜供应链重构与优化展开研究,旨在借助供应链管理这一新兴理论探索大型超市生鲜食品经营创新的发展方向。     

农产品渠道终端选择的影响因素及选择群体的特征分析--以武汉市居民生鲜农产品消费调查为例

不同地区、不同群体农产品渠道终端的选择行为具有多样性和动态性,尤其是近些年受到生鲜型超市的影响,居民的购买行为特征已经发生了很大的变化。本文利用Spss应用统计软件对武汉市居民生鲜农产品(蔬菜、水果、淡水产品和畜禽产品)消费的调查数据进行了实证研究,对生鲜农产品渠道终端选择的影响因素以及各自选择群体的属性和特征重新作了评估和分析,并结合项目组以往调查数据对其变化和发展趋势作了概述。     

Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products

Cobranding, or the use of two brand names on a single product, generally coincides with higher purchase intentions. Prior research focuses on ingredient co-branding and suggests that attitude toward both the primary and the secondary brands and congruence between the brands are important drivers of cobranded products' success. This research shows that self-congruity with the secondary brand and need for uniqueness have significant positive impacts on symbolic co-branding purchase, in addition to perceived congruence and attitude toward the primary brand. In contrast, attitude toward the secondary brand does not relate to purchase of symbolic cobranded products. Therefore, managers should rely on self-congruity, instead of attitude toward the secondary brand, when choosing a partner for symbolic cobranded products. Moreover, product category involvement enhances the impact of self-congruity on purchase intent.     

Predicting green product consumption using theory of planned behavior and reasoned action

The extended Theory of Planned Behavior (TPB) incorporates environmental concern, a critical variable in green marketing literature, intending to achieve triple bottom line (TBL). In this context, this study aims to validate TPB and its extended form (mediating role of TPB variables), as well as the Theory of Reasoned Action (TRA), to predict Indian consumers’ green product purchase intention. We collected primary data from 521 respondents as input, establishing validity through confirmatory factor analysis (CFA). Our empirical results of structural equation modeling (SEM) show that extended TPB has higher predictability than TPB and TRA in green marketing settings. Consumer attitude and perceived behavioral control significantly predicts purchase intention whereas subjective norm does not. Our findings also suggest that TPB mediates the relationship between environmental concern and green products purchase intention. An additional construct in the new model considerably contributes to improving the understanding of green products purchase intention formation and could become a sustainable mainstream variable.