EXPLORING EXPENDITURE‐BASED SEGMENTATION FOR RURAL TOURISM: OVERNIGHT STAY VISITORS VERSUS EXCURSIONISTS TO FEE‐FISHING SITES

About three fourths of new small tourism businesses fail within the first few years of operation mainly due to poor identification and lack of knowledge of their markets. While understanding visitor spending pattern is critical for the market to be economically viable and successful, research on rural tourist spending behavior is lacking in the literature. Therefore, the purpose of this study was to explore a visitor segmentation approach based on rural visitor spending behavior. Multiple regression analysis suggested accommodation attribute as the most useful predictor for visitor spending. Two subgroups were developed using accommodation type as a segmentation criterion—overnight stay visitors versus short excursionist. Comparative analyses were done using socio‐demographic variables, trip behavior, recreational motivation, and activity preferences. Overnight stay visitors and short excursion group showed significant differences on several behavioral and motivation variables. Practical suggestions are provided for attracting tourists to rural tourism destinations.     

Does a low-cost carrier lead the domestic tourism demand and growth of New Zealand?

This study aims to provide a better understanding of the impact of New Zealand's low-cost carrier (LCC) on domestic tourism demand and growth. The panel data regression model and the two-stage least-square (2SLS) model (aims to control for the endogeneity effects) are used to empirically investigate the impact of LCC and the key determinants affecting New Zealand's domestic tourism using five regions (Auckland, Canterbury/Christchurch, Dunedin, Queenstown, and Wellington) from June 2009 to July 2015. The findings suggested that the LCC's services, GDP per capita, the regional tourism indicators (accommodation, and food and beverage), and land transport costs affected New Zealand's domestic tourism. The policy implications of the key finding regarding the significance of the LCC's operations on New Zealand's domestic tourism (local/regional tourism authorities and tourism operators), airline competition between incumbent airline (Air New Zealand) and the LCC (Jetstar), and airport authorities are discussed.     

滨海旅游目的地游客感知价值的影响因素研究——以广西北海银滩国家级旅游度假区为例

把握影响游客感知价值的关键因素,有助于促进旅游目的地竞争力的提升。以广西北海银滩国家级旅游度假区为研究区域,采用携程旅行网北海银滩游客网络评论资料作为研究样本,运用扎根理论方法构建包括5个主范畴和18个对应范畴的滨海游客感知价值影响因素模型,并运用复杂系统的决策实验和评估实验法（Decision making Trial and Evaluation Laboratory,DEMATEL）模型构建滨海游客感知价值影响因素的关系矩阵,识别影响滨海游客感知价值的关键因素。研究发现：资源和环境、管理和保护、设施和服务、情感和成本价值构成了滨海旅游目的地游客感知价值的重要维度,天气条件、海滩规模、海滩管理和保护、游客愉悦感、游客娱乐体验项目、旅游基础设施及服务是影响滨海旅游目的地游客感知价值的关键因素。据此提出促进我国滨海旅游目的地游客感知价值提升的相关建议。     

离岸岛屿目的地旅游交通能耗与CO_2排放测算——以海口市为例

离岸岛屿目的地旅游交通能耗与排放的测算能更加清晰地反映旅游交通、乘飞机旅行造成的环境影响。国内现有的旅游业能耗与排放的测算几乎都使用的是国外5年甚至10年前的经验参数。文章采用自下而上法,最大限度地使用符合我国实际的各种交通方式能耗及排放强度的关键参数,并通过大量的实地调研,细化旅游交通组织,较为准确地测算了我国第二大岛海南岛首府海口市2011年旅游交通的能源消耗与CO2排放量。结果表明,2011年海口市旅游交通能耗为27.40PJ(皮焦,1皮焦等于1015焦),占当年全市总能耗的22.10%;旅游交通CO2排放总量为2.06Mt(兆吨,1兆吨等于106吨)。对于离岸岛屿旅游目的地而言,无烟产业的定论被打破,旅游业正在或已经成为海口市重点用能产业。离岸岛屿目的地旅游业为应对气候变化和节能减排,应设法延长游客的停留天数、减少进出往返的飞行次数;并在充分研究论证的基础上,适时考虑开征设立航空排放税、旅游环境税或生态补偿基金等。鉴于旅游交通等旅游能耗统计基础薄弱,建议组建专业化的旅游能源统计机构,切实加强旅游能耗统计管理。     

Industrial tourists' behavioral intention toward slow travel in Taiwan

Taiwan has experienced rapid growth in the last decade, especially in the number of international tourists and domestic leisure travelers it receives. In response to pressures to minimize the negative environmental impacts of such visits (i.e. greenhouse gas emissions) and reshape the notion of sustainable destinations, since 2010 the concept of slow travel has been promoted by governments and the tourism industry. Consequently, calls to expand programs connecting various destinations (e.g. the establishment of industrial tourism) using slower modes of transportation have begun to emerge. In an effort to elucidate the key factors that motivate a traveler's intention to engage in slow travel, this study has constructed a research model that incorporates slow travel's three core elements: the mode of slow travel, tourism experience and environmental consciousness. Particularly, this study has focused on industrial tourists who typically rely on cars to reach destinations that have become new tourism hotspots. The quality of the transportation mode (i.e. a shuttle bus) and the tourism experience were found to be the most powerful determinants of their intentions. This study provides important information to practitioners seeking to market slow travel as a form of sustainable tourism and an alternative to conventional leisure.     

Characterizing destination networks through mobility traces of international tourists — A case study using a nationwide mobile positioning dataset

This article demonstrates how large-scale tourist mobility data can be linked with network science approaches to better understand tourism destinations and their interactions. By analyzing a mobile positioning dataset that captures the nationality and movement patterns of foreign tourists to South Korea, we employ a few metrics to quantify the network properties of tourism destinations, aiming to reveal the collective dynamics of tourist movements and key differences across nationalities. According to the results, the number of inbound tourists to destinations follows a log-normal distribution, which indicates a notable heterogeneity of destination attractiveness. Although this finding holds across different nationalities, we find that tourists from different countries tended to visit different places in South Korea. A community detection algorithm partitions South Korea into several tourism regions, each covering a set of destinations that are closely connected by tourist flows. The implications for transportation development and regional tourism planning are discussed.     

Golf tourists in South Africa: A demand-side study of a niche market in sports tourism

The targeting of tourism market segments is considered to increase repeat visitations to tourism destinations because it allows destination marketers to accurately determine the needs and expectations of targeted tourists, develop more effective marketing strategies, which in turn, assists with ensuring that the targeted tourists segments support and return to the destination. Consequently, the aim of the study was to determine the profile of golf tourists attending an international golf event in South Africa by shedding some light on their key trip-related and general golf tourism behaviour patterns. To date, most research undertaken has focused on product-driven research concerned with golf course facilities and the marketing thereof and little emphasis on demand-side research concerning the golf tourist. Personal interviews were conducted using a structured questionnaire involving 314 golf tourists selected through a systematic random sampling technique. The paper investigates the level of development of golf tourism, analyses the golf tourism market and highlights critical factors for its success, in South Africa.     

Investigating wellness tourists’ motivation,engagement, and loyalty: in search of the missing link

Wellness tourism is a rapidly growing sector of the current thriving tourism industry. The purpose of this study was to investigate tourists’ motivation and its relationship with engagement and loyalty at wellness tourism destinations. Specifically, tourists’ motivation was evaluated via four components: prestige and luxury; novelty and knowledge; self-development; and relaxation and escape. Tourists’ engagement was assessed from two perspectives: experiential and reflective. The study confirmed the impact of tourists’ motivation on engagement, which consequently leads to loyalty. The present research provides industry practitioners with strategies to understand and predict tourists’ behavior in wellness tourism destinations.     

Destination characteristics that drive hotel performance: A state-of-the-art global analysis

The increased market saturation and competition in both domestic and international tourism destinations have renewed interest among hotel operators in identifying the key drivers of hotel performance. This paper presents a comprehensive analysis of the determinants of hotel performance and their relative importance across multiple tourist destinations. We employ a two-step estimation method to identify key determinants of hotel performance, using a rich sample of international hotels. Our empirical analyses show that the main drivers of hotel performance are the quality of the educational system, government support, disposable income, and number of international arrivals within a tourism destination. Results indicate that the most important barriers to hotel performance are the competition among accommodation providers, tax rate and fuel price. We argue for the need for hotel providers to develop strategies that take cognisance of the key drivers and barriers to enhancing hotel performance in an ever-changing global tourism sector.     

Reliving self-presentational concerns in rural tourism

Tourists are known to behave differently from their home environment, a phenomenon that has been well interpreted by sociologists in early conceptual works. By investigating tourists’ self-presentational concerns, this study attempts to provide a psychological explanation of this phenomenon, as well as empirical evidence to test it in the context of rural tourism. Through a mixed-design questionnaire survey, the study shows that destination environment may function as the back stage for tourists to do away with the social constraints at home and relieve their daily self-presentational concerns. Specifically, rural destinations perform better than urban destinations in reducing urban residents’ self-presentational concerns but this advantage becomes weaker as tourists stay longer at the destinations.     

从旅游者角度对旅游目的地形象的探讨

旅游目的地形象是吸引游客最关键的因素之一，是旅游整体营销理念中的重要概念。本文从旅游者角度探讨了旅游目的地形象的可感知性与不可感知性，并提出了正确运用旅游地形象要素进行形象策划的观点。     

旅游公共服务的理论认知与实践判断——兼与李爽商榷

在中国旅游市场呈现出大众化、散客化、常态化的新趋势下,旅游公共服务体系成为影响游客满意度和目的地竞争力的关键因素。由于旅游业在中国长期被作为高度市场化的经济产业看待,人们对旅游公共服务体系建设的依据和重要性缺乏认识,因而在理论研究和实践探索中均出现不少问题。文章检视了已有研究对于旅游公共服务理论认知的相关论点,着力分析了李爽等的旅游公共服务论所存在的核心概念认知矛盾、理论理解和实践判断偏差问题。在此基础上提出了笔者对于旅游公共服务的理论认知,从5个W和1个H的角度阐述了旅游公共服务的内涵、外延、属性、服务的对象与供给主体、供给机制与时空条件。文章认为,旅游公共服务的主体内容体现为旅游基础设施、目的地推广、旅游权益保障三大方面;其本质是公益性服务,服务供给机制和方式的多元化并不等同于责任提供主体的多元化;旅游者的共同需求和目的地公共利益的性质及其客观存在,决定了旅游并非纯粹市场化领域,政府提供旅游公共服务是正当的,也是应该的。当下中国旅游公共服务的主要问题不是过多,而是欠缺与低效并存。旅游行政部门虽然承担着最大、最多的公共服务职能,但对这一职能的性质、内容和功效的认识并不到位,与旅游者的期望和需求还有较大距离。     

野生动物观赏旅游者的敬畏感体验：基于斯里兰卡大象旅游的实证研究

野生动物观赏旅游在唤起敬畏感方面有着巨大潜力,值得研究者多加重视。本研究以斯里兰卡大象旅游为例,试图对敬畏感所包含的4个维度（时间感、联通、浩瀚和适应）进行描述性分析,并对具有不同人口统计学特征或旅游行为特征以及到访不同野生动物生境下的旅游者所获得的敬畏感差异进行检验。采用独立样本T检验和单因素方差分析等方法对回收数据进行分析。结果表明,大多数旅游者获得较强的敬畏感,但旅游者之间存在一定差异。其中,女性、中年人或受过高等教育的旅游者能够获得更强的敬畏感;与大象拥有特定文化联系的斯里兰卡和印度游客体验到的浩瀚和适应感明显高于西方游客。此外,自然情境在旅游者获得的适应感方面亦发挥重要作用。     

强关系网络移动社交平台旅游分享行为研究——基于微信与QQ用户的资料分析

在移动社交媒体时代,旅游分享已成为当下旅游者的行为偏好,越来越多的旅游者选择微信、QQ这类强关系移动社交平台进行分享。国内学界对移动社交平台旅游分享行为的研究随之日增,但少有文章从理论上系统地揭示旅游分享行为的过程与动因。文章采用扎根理论研究方法,构建反映强关系网络移动社交平台的旅游分享动态过程理论模型。将旅游分享行为动态过程划分为分享前因、分享实现与分享结果3个阶段,总结每个阶段的行为特征、表现方式及阶段之间的演替规律,并探讨这类旅游分享行为的特点与动因。研究发现,在旅游分享动机上,强关系移动社交平台强调情感联结与互动,从而旅游者受到与个体相关动机的影响更为显著;分享内容上,平台的强关系特性与熟人社交促使旅游者尽量避免分享负面信息;分享结果上,强关系移动社交平台的旅游分享能调节旅游者行中、行后的体验水平,并形成兼具网络时空拓展性与熟人圈规模局限性的口碑传播。     

城市旅游再造——一种文化可持续发展的新思维

城市旅游研究有长期的历史.文章从新的角度较为系统地综述了城市旅游这个并不新颖、但却值得深入探索的问题,在西方文献的基础上提出了一些关于城市旅游发展创新性的思想和理论构架,并指出了未来几个重要的研究方向,如城市中旅游集聚造成的拥挤问题、城市遗产类旅游资源空间格局研究(包括非物质文化遗产的空间分布对城市发展的影响)、城市旅游规划中广泛存在的“复制与粘贴”问题对城市旅游竞争力的损害以及城市舞台化旅游发展中存在的种种问题等.在此基础上,文章结合中国城市旅游发展的研究现状,提出中国城市旅游发展可以借鉴的一些国际先进经验,以及在借鉴这些经验过程中需要注意的问题.     

旅游目的地游客安全感的影响因素实证研究——以福建泉州为例

安全感是旅游目的地安全状况的“晴雨表”,是游客在旅游目的地的最基本需求.文章通过文献回顾、案例分析和在线网络点评数据挖掘,归纳出游客安全感的影响因素,同时通过对来泉州游客的问卷调查,采用因子分析,提取出游客安全感的5个影响公因子:治安状况、旅游环境、服务内容、地域文化和感知信息.为进一步研究游客安全感的影响因素对游客的影响程度,采用K-means均值快速聚类法,将游客划分为平衡型、谨慎型和冒险型3类；采用多元回归分析验证了游客安全感的5个公因子与安全期望的相关关系,其中,感知信息、旅游环境、治安状况、服务内容4个公因子与游客安全期望成正向影响,地域文化与游客的安全期望成负相关.     

The influence of recreation experience and environmental attitude on the environmentally responsible behavior of community-based tourists in Taiwan

This study examines the relationships between recreation experience, environmental attitude, and the general and site-specific environmentally responsible behavior of tourists at Taomi and Smangus in Taiwan. The first is an agriculturally based community and the second home to one of Taiwan's ethnic minorities. A total of 862 usable questionnaires (432 for Taomi and 430 for Smangus) were collected in this study. The empirical results indicate that recreation experience is positively and significantly related to environmental attitudes among tourists. Environmental attitudes are also positively and significantly related to general and site-specific tourist behaviors and mediate the relationship between recreation experience and environmentally responsible behavior. The paper contributes to the literature by examining the structural linear relationships between recreation experience, environmental attitudes, and environmentally responsible behavior. This study suggests that tourism destination providers should provide pro-environmental activities, ecotourism experiences, and interpretations of environmental issues to enhance tourists' environmental attitude and general and site-specific environmentally responsible behavior, thereby potentially reducing the adverse environmental effect produced by tourists during daily life and at tourism destinations. Reducing the adverse environmental effect of tourism destinations will benefit the development of sustainable community-based tourism.     

旅游影响下传统社区空间变迁的理论探讨——基于空间生产理论的反思

空间是传统社区旅游的核心吸引要素,是游客体验的对象,也是社区旅游业可持续发展的基础。文章以传统社区(社会)空间为研究对象,依照社会建构主义的研究范式,以列斐伏尔(Lefebvre)的空间生产理论为指导,对旅游与传统社区空间生产之间的关系进行理论上的探讨,旨在为后续的旅游影响研究提供理论上的依据。研究发现:旅游影响了传统社区空间变迁的根本原因在于游客成了传统社区空间生产的主体之一;旅游利益相关者是传统社区空间的主要建构者,并通过占有传统社区的土地成为社区空间的直接生产者;空间生产主体的多元化、主体生产目标和行动的错位是导致旅游影响下的传统社区空间生产过程中矛盾多发的主要原因之一。     

How would the contextual features of a destination function together with individual factors to enhance tourists’ intention toward ST in Taiwan?

Abstract

Slow travel (ST), which emphasizes deeper experiences via slower transportation modes, has been promoted as an alternative to current practice and a more sustainable form of tourism. With lower GHG emissions being a national environmental goal in Taiwan, ST concepts have been garnering attention. The relationship between the environments of destinations and pro-environmental behavior of tourists has attracted relatively little academic attention. To remedy this, the current research establishes a fairly complete model for incorporating factors at the contextual level into the individual determinants useful in encouraging ST. The goal of this research is to understand how certain predictors directly and interactively influence the choices of tourists toward ST. This study collected 508 validly filled surveys addressing 13 industrial tourist destinations, and applied Hierarchical Linear and Nonlinear Modeling (HLM) analyses. In addition to the individual-level factors, including perceived benefits of tourism experiences and ages of tourists, the design of onsite tourism programs at the contextual level was one of the most influential drivers to encourage visitors’ ST intentions. Included in this research are the insights into how to promote ST and corresponding suggestions for tourism operations within the context of sustainable tourism and destination management.     

Towards Assessing the Knowledge Gap in Medical Tourism

The medical tourism industry is a fast growing global niche market that generated $20 billion in income for destinations around the world. This study suggests and tests a mechanism to assess the medical tourism providers’ perceptions about the tourists’ perceived important product attributes when selecting a medical tourism destination. The results indicate that the various medical tourism providers groups do not vary in their perceptions regarding 24 important attributes of the medical tourism product and that they all agree that tourists perceive the medical variables to be more important than the tourism related variables. Using the Korean market for data collection, the study’s additional contribution is providing insights for Korean government agencies, operators of medical tourism hospitals, policymakers, and marketers.