基于核心竞争力的多元化经营战略

分析研究了企业为何要选择多元化战略,企业进行多元化战略的最佳时机以及企业如何在具体的市场环境中实施多元化战略;通过对多元化战略的利弊进行探析,指出企业应该根据自身核心竞争力制定其多元化战略,以求得企业利润的最大化。     

浅析企业多元化战略

随着我国市场经济的发展,多元化战略也被很多企业所采用实施,成为了一个市场竞争中企业战略的发展方向。本文全面的分析了多元化战略的内涵及其优点,总结了管理者在制定企业相关多元化战略时应充分考虑的因素,并对企业实施多元化战略提出了建议。     

基于多元化发展的国有建筑企业经营战略初探

多元化发展战略当前很多企业推动自身不断发展壮大的经营战略之一.本文首先介绍了多元化经营战略的三种类型,并对建筑企业多元化经营的意义进行了阐述,最后对建筑企业多元化经营的途径进行了探讨.     

企业集团实施多元化战略的必要性分析

多元化发展战略是目前很多企业热衷的战略选择,也是在企业界和理论界很具争议的一项战略选择。最近,联想宣布将投入30亿元涉足房地产行业,海尔和纽约人寿也签署了合作合同,从此海尔开始了对保险行业的涉足,而电器巨头TCL更是涉足了电子、家电、通信等各个领域,由此可见,多元化战略在我国已经开始广泛的发展。多元化战略是企业成长的重要模式之一,因此,多元化在国内外企业战略研究和实践中都颇受重视。关于企业实施多元化战略的问题,理论界争论已久。本文主要针对企业发展多元化战略的必要性和措施进行了讨论。     

再谈我国企业非相关多元化战略的风险

笔者在文中探讨了非相关多元化战略的涵义及其产生动机,分析了我国企业在发展过程中存在的非相关多元化战略偏好,指出非相关多元化战略存在的多种风险,以期企业在实施非相关多元化战略时有所慎重。     

建筑企业多元化战略的研究

介绍了多元化战略的理论和类型，并结合建筑企业，分析了实施多元化战略的动因和风险，总结了建筑企业实施多元化战略的成功要素，提出如何正确的实施多元化战略。     

新华都的"虚拟养猪"战略

新华都以"养儿"思维发展主营业务,以"虚拟养猪"思维实施企业非主营业务多元化发展战略,丰富和创新了企业多元化发展战略的内涵,给选择多元化战略发展模式的企业提供了许多有益的启示.     

基于多元化战略二维模型的万科成长路径及其启示

一、多元化战略二维模型构建 过去40年中，业务多元化和地域多元化已经成为公司战略日益重要的一个方面。有学者以业务多元化和地域多元化两个维度构建了多元化战略二维模型，将企业多元化战略分为低业务——低地域多元化战略、高业务——低地域多元化战略、低业务——高地域多元化战略以及高业务——高地域多元化战略四种。而现有研究大多数是从一般意义上解析企业多元化战略问题，未能有效结合行业特性进行深入分析。基于此，本文结合房地产业的业务复杂性和地域依附性，以业务和地理为分类维度，构建房地产企业多元化战略的二维模型。     

关于中国企业实行多元化战略的几点思考

近年来，关于专业化与多元化经营一直是企业在扩张过程中关注的重点问题，企业多元化经营已成为企业发展的一种典型的经营战略，但是实施的效果却有明显差异。其实多元化战略对于某些公司并不适用，如果忽视了公司的核心能力与市场风险，公司的多元化战略将会以失败告终。所以企业到底要不要实行多元化战略以及在多大程度上实行多元化却是值得思考的问题。文章分析了多元化战略的含义、必要条件和利弊，并提出企业多元化经营应把握的原则。     

基于企业价值最大化的多元化发展战略调整研究

多元化发展战略对于企业价值最大化目标的最终实现可能产生正面或负面的影响作用.当多元化发展战略可能会损害企业价值最大化目标的有效实现时,就需要对其进行有效的战略调整.本文在提出多元化发展战略调整目标是实现企业价值最大化的基础上,借鉴矛盾论思想,分析指出多元化发展战略调整机制是动态核心能力,并进一步构建了一种多元化发展战略调整的路径,即企业核心能力与业务活动的动态匹配模型.     

Improving portfolio diversification: Identifying the right baskets for putting your eggs

We measure the economic value of diversification for international multiasset investment strategies. This study implements five existing diversification measures and proposes a novel measure of diversification, the unsystematic risk ratio (URR). Only the URR and the effective number of bets measures predict the future risk‐adjusted performance. These relations are robust to the choice of investment horizon and degree of relative risk aversion. The diversification benefits are larger for the frontier and emerging markets than for the developed markets, for multiasset strategies than for single asset class strategies, and for the pre‐crisis and post‐crisis periods than for the financial crisis period.     

Influence of the capacities of top management on the internationalization of SMEs

International diversification strategies require managerial skills capable of positioning businesses efficiently within a complex international environment. Based on resources and capabilities theory, this study examines the relationship between top management characteristics (age, education, professional experience, and language knowledge) and the international diversification of a given business. It also follows on from Herrmann and Datta's work (2005) by analysing the relationship between these managerial characteristics and SME performance. The analysis is based on a sample of 219 SMEs with international diversification strategies from the La Rioja (northern Spanish region). Regression techniques were used and the results confirmed the existence of a material relationship between a number of managerial characteristics and geographical diversification strategies for SMEs. Empirical evidence was also obtained of the relationship between Spanish SME profitability and certain managerial attributes according to their level of international diversification. Finally, the potential implications of the results of this study for both researchers and real businesses are also discussed. Policy-makers and public agencies can benefit from these results: the development of certain attributes in TMTs strengthens the development of international diversification policies, thus allowing SMEs to improve risk diversification and protection against exchange rate fluctuations.     

Locational concentration and institutional diversification: Evidence from foreign direct investments in the banking industry

We study locational concentration and institutional diversification strategies in the context of foreign direct investment based on Dunning’s eclectic paradigm in the banking industry. We report that locational concentration and institutional diversification strategies can enhance multinational bank return independently and simultaneously. Further, we document that locational concentration increases operational risk, while an institutional diversification strategy reduces this risk for a multinational bank. Our findings suggest that even when concentrating in a limited number of geographic locations, it is preferable to select more institutionally dissimilar countries. Overall, we conclude that multinational banks can achieve better performance by focusing on either locational concentration or institutional diversification, or a combination of both.     

Sustainable development and environmental policy: The engagement of stakeholders in green products in Vietnam

Facing the challenge of environmental degradation in Vietnam, a growing number of firms have begun to integrate environmental management systems into their business strategies and develop green product diversification strategies. On the basis of the stakeholder theory, this paper attempts to explore the influences of stakeholders on the implementation of horizontal and vertical green product diversification. Empirical results show that foreign customers play a significant role in driving companies to adopt strategy of green product diversification. For foreign‐invested enterprises, the effect is limited to the adoption of horizontal green product diversification. It further reveals that institutional weakness, lack of transparency, community stakeholders, and regulatory stakeholders have no significant effect on the corporate green product strategy.     

基于匹配性评价矩阵对太原钢铁（集团）有限公司多元化战略分析——以资源类多元化为例

运用波士顿矩阵、GE矩阵和匹配性评价矩阵,选取太原钢铁集团,以资源类多元化为例,分析该公司多元化战略。寻找出集团中的核心业务,以此制定具体多元化发展战略提升集团经营业绩。     

Does the Diversification–Firm Performance Relationship Change Over Time? A Meta‐Analytical Review

We study the relationship between diversification and firm performance in the context of the decline in levels of diversification over time. We argue that the pressure to reduce diversification may have more strongly affected those firms whose diversification strategies were most detrimental to firm performance. We employ meta‐analytical regression (MARA) in order to test our hypotheses, using a total of 267 primary studies containing 387 effect sizes based on 150,000 firm‐level observations from over 60 years of research on the diversification–firm performance relationship. The findings suggest that levels of unrelated diversification have decreased, whereas levels of related diversification have increased since the mid‐1990s, following an initial decrease in the 1970s and 1980s. Furthermore, we find that the relationship between unrelated diversification and firm performance has improved significantly over time, whereas the relationship between related diversification and performance has remained relatively stable.     

Geographic and Industrial Diversification of Developing Country Firms*

ABSTRACT This paper examines the impact of the industrial and geographical diversification activities of developing country firms on their performance, and draws attention to the unique attributes of these firms and of the circumstances under which their diversification activities take place. The empirical analysis is based on data from 345 developing country firms. The findings suggest significant and positive association between industrial and geographic diversification and performance, and considerable variation of these relationships across developing regions and diversification strategies.     

区域经济环境、企业多元化与经济绩效的关系——基于中国制造业上市公司的实证研究

本文以制造业上市公司为样本，主要运用定量的方法研究了区域经济环境、企业多元化战略和经济绩效三者的关系。研究发现：企业产品多元化整体上会带来经济绩效的折价，虽然不同的区域经济环境之间有明显差异的折价程度差异，但却与区域经济环境本身无明显关系。而企业跨国多元化程度则与区域环境呈正相关的关系，即区域经济环境越好，跨国多元化程度越高。     

国际化视角下我国企业多元化经营现状及对策思考

经济全球化深入发展,并购浪潮风起云涌,多元化经营对我国企业具有战略意义。本文从国际化的视角,系统阐述了企业多元化经营的动因,同时,对我国企业多元化经营现状进行了分析。在借鉴国外多元化经营经验的基础上,提出了企业多元化经营的建议及策略。     

房地产上市公司多元化战略对绩效影响研究

我国房地产行业的竞争日趋激烈,越来越多的房地产企业选择实施多元化战略促进企业经营发展,但我国房地产企业多元化程度与公司绩效的关系仍存在争议。以我国90家房地产上市公司为样本,通过多元回归模型分析企业多元化程度与绩效的关系以及企业历年多元化类型与绩效的关系。研究发现企业多元化短期内与绩效呈显著负相关,但是随着时间的增长多元化带来的负效应会逐渐减弱;不同多元化战略调整类型会对企业绩效造成不同的影响。