共查询到20条相似文献,搜索用时 31 毫秒
1.
Ke-Wei Huang 《Quantitative Marketing and Economics》2009,7(3):321-341
This paper investigates how a monopoly seller should determine the optimal set of pricing variables (pricing metrics) for
third-degree price discrimination applications in which buyers have log-normally distributed willingness-to-pay (WTP). In
a setup that closely resembles linear and probit regressions, this paper shows that when the monopoly seller is restricted
to using one metric and no price discrimination cost exists, the pricing metric that best reduces the residual variance of
buyers’ willingness-to-pay is the one that maximizes revenue. Equivalently, the explanatory power of willingness-to-pay is
the ordering criterion. This paper also shows that this criterion is not universally true when willingness-to-pay follows
other distributions. When the seller incurs price discrimination costs associated with different metrics, the ordering criterion
becomes the explanatory power of each pricing metric divided by its cost. This paper also discusses how to apply this model
to solve real-world pricing problems with contingent valuation models or using probit regression.
相似文献
Ke-Wei HuangEmail: |
2.
In this paper, we consider third-degree price discrimination in two markets in the presence of asymmetric consumption externalities;
we establish that under plausible conditions, a firm reduces its price in the market with low price elasticity of demand.
The firm can increase its profits by reducing the price for these consumers and enlarging the demand for other consumers,
provided that positive consumption externalities exist. Moreover, we show that third-degree price discrimination enhances
not only the firm’s profit but also total consumer surplus.
相似文献
Tatsuhiko NariuEmail: |
3.
Grey Power: An Empirical Investigation of the Impact of Parallel Imports on Market Prices 总被引:1,自引:0,他引:1
Steve Thompson 《Journal of Industry, Competition and Trade》2009,9(3):219-232
The persistence of price discrimination across international markets with falling costs of unofficial importing is both paradox
and policy concern. E-commerce facilitates a “grey” market in parallel imports, particularly for high-value goods such as
electronics. This paper explores the impact of unofficial imports on price using a panel of product markets mediated via an
Internet shopbot. It finds the presence of an import model lowers prices across the market. However, unlike the refurbished
model it is not simply an inferior substitute. The import price discount increases over the model life cycle, suggesting that
model-specific preferences fall as each model ages.
相似文献
Steve ThompsonEmail: |
4.
Ching-I Huang 《Quantitative Marketing and Economics》2008,6(4):371-413
Cellular phone carriers typically offer complicated nonlinear tariffs. Consumers make a discrete choice among several rate
plans. Each plan has a nonlinear price schedule, and price is usually lower for in-network calls. I present an empirical framework
to estimate demand under such nonlinear pricing schemes by using parsimonious carrier-level data and apply the estimation
method to analyze the market in Taiwan. I evaluate the impacts of termination-based pricing schemes on the market structure
by counterfactual simulations. There is no evidence showing that the network effect resulting from termination-based pricing
has significant effects on market structure.
相似文献
Ching-I HuangEmail: |
5.
Eva Traut-Mattausch Tobias Greitemeyer Dieter Frey Stefan Schulz-Hardt 《Journal of Consumer Policy》2007,30(4):421-434
The aim of the present report is to review research demonstrating the role played by expectations for observed illusory price
increases after the euro introduction in Germany. In laboratory experiments when participants are asked to estimate price
changes in a restaurant following the euro introduction, the price estimates are found to be biased in the direction of the
expectation of rising prices. The research also examines the extent to which a similar judgment bias is evident in other areas
and how interventions counteract the bias. A further focus of the research is on the underlying process. In this respect the
results show that the bias is based on a selective outcome correction process not previously described. Theoretical implications
and practical implications for consumer policy issues are highlighted.
相似文献
Stefan Schulz-HardtEmail: |
6.
The research reported in this article develops a model for assessing the cost of banking services faced by small businesses.
The lack of price competition in the provision of small business banking services combined with limited transparency concerning
actual fee levels prevents small businesses from readily estimating likely fee levels. Prior research and government reports
note the difficulties faced by small business in relation to banking services and this research contributes to an understanding
of the potential dead weight losses incurred resulting from poor signalling and information asymmetry and potentially a deficient
public policy framework.
相似文献
Stuart LockeEmail: |
7.
We provide evidence on the influence of expectations and network effects on the timing of technological adoption. By considering
a sample of SMEs operating in Italy, we focus on the determinants of their decision to adopt Fast Ethernet, a communication
standard for Local Area Networks (LANs). We find that both expectations and network effects significantly affect the timing
of adoption. In particular, price expectations generally tend to delay adoption and (indirect) network effects in the form
of backward compatibility as well as informational spillovers tend to foster adoption. Firm size also matters.
相似文献
Nicoletta CorrocherEmail: |
8.
Scott Fay 《Marketing Letters》2009,20(3):277-293
This paper shows that the Name-Your-Own-Price (NYOP) business model can help soften competition. When consumers differ in
their frictional costs (i.e., the shopping hassle) they experience when bidding at an NYOP retailer, the NYOP format can be
a mechanism for differentiating a retailer from a posted-price rival. Beyond providing a motivation for using an NYOP mechanism,
competition also has important implications for the optimal structure of the NYOP format. For example, this paper shows that
prohibiting rebidding may benefit an NYOP firm by reducing price rivalry.
相似文献
Scott FayEmail: |
9.
The Meaning of Entrepreneurship: A Modular Concept 总被引:3,自引:2,他引:1
Michael Peneder 《Journal of Industry, Competition and Trade》2009,9(2):77-99
Entrepreneurship has been characterised as one of the most intriguing but equally elusive concepts in economics. This critical
review first surveys its major intellectual roots and then proposes a modular concept of entrepreneurship that preserves essential
distinctions along its behavioural, functional, and occupational dimensions. It argues that the behavioural definition identifies
the only attribute that is both comprehensive and unique to the nature of entrepreneurship, while the functional and occupational
definitions add the specificity required for many analytical purposes. To validate the concept, the paper discusses the appropriate
empirical units of observation and maps a general policy framework.
相似文献
Michael PenederEmail: |
10.
Michaela Draganska Michael Mazzeo Katja Seim 《Quantitative Marketing and Economics》2009,7(2):105-146
This paper investigates empirically the product assortment strategies of oligopolistic firms. We develop a framework that
integrates product choice and price competition in a differentiated product market. The present model significantly improves
upon the reduced-form profit functions typically used in the entry and location choice literature, because the variable profits
that enter the product-choice decision are derived from a structural model of demand and price competition. Given the heterogeneity
in consumers’ product valuations and responses to price changes, this is a critical element in the analysis of product assortment
decisions. Relative to the literature on structural demand models, our results show that incorporating endogenous product
choice is essential for policy simulations and may entail very different conclusions from settings where product assortment
choices are held fixed.
相似文献
Katja SeimEmail: |
11.
Ron Borzekowski Raphael Thomadsen Charles Taragin 《Quantitative Marketing and Economics》2009,7(2):147-179
This paper examines whether mailing list sellers, when faced with additional competitors, are more likely to try to segment
consumers by offering additional choices at different prices (second-degree price discrimination) and/or offering different
prices to readily identifiable groups of consumers (third-degree price discrimination). We utilize a dataset that includes
information about all consumer response lists derived from mail order buyers (i.e. lists derived from catalogs) available
for rental in 1997 and 2002. Our results indicate that increased competition leads to an increased propensity to price discriminate
along each of the dimensions we investigate. These results hold for both second-degree and third-degree price discrimination.
Further, list owners offer menus with more choices in more competitive markets. These results, taken together with results
from other empirical studies, suggest that the connection between competition and increased price discrimination is a result
that applies broadly.
相似文献
Raphael ThomadsenEmail: |
12.
Dealing with managerial incentive in an oligopolistic competition market where the relevant strategic variables are not directly
quantities but incentive schemes. It is found that, in the sequential delegation model, the leader output will not be affected
by changing the number of the follower firms when there is only one leader. In addition, more equal distribution of the number
of leaders and followers will result in higher industry output, lower price, lower industry profit, higher consumer surplus
and higher economic welfare; moreover, economic welfare in the sequential delegation model is always higher than in a simultaneous
delegation model.
相似文献
Leonard F. S. WangEmail: |
13.
Avoiding aggregation bias in demand estimation: A multivariate promotional disaggregation approach 总被引:1,自引:0,他引:1
Steven Tenn 《Quantitative Marketing and Economics》2006,4(4):383-405
Demand models produce biased results when applied to data aggregated across stores with heterogeneous promotional activity. We show how to modify extant aggregate demand frameworks to avoid this problem. First a consumer-level model is developed, which is then integrated over the heterogeneous stores to arrive at aggregate demand. Our approach is highly practical since it requires only standard scanner data of the type produced by the major vendors. Using data for super-premium ice cream, we apply the proposed methodology to the random coefficients logit demand framework.
相似文献
Steven TennEmail: |
14.
The competitive nature of today’s business-to-business markets requires companies to continually look for ways to reduce costs;
one of the easiest of which is to demand price reductions from suppliers. In this research, price reduction demands and the
corresponding concessions given by 238 suppliers to the six major North American Automotive original equipment manufacturers
during 2001–2007 are analyzed utilizing a simultaneous equation model. The three stage least squares estimates indicate that
suppliers are willing to give higher price concessions when buyers align specific interfacing characteristics and processes
with their suppliers so that the suppliers perceive greater opportunities for future business and profit. These results provide,
for the first time, an understanding of the dynamic nature of the impact of buyer–supplier relational components on supplier
price concessions.
相似文献
John W. Henke Jr.Email: |
15.
The euro illusion is a transient phenomenon that consists of currency-related asymmetries in the intuitive judgment of product
prices made by consumers. The results of a cross-country study in the third year after the introduction of the euro show a
strong price estimation asymmetry in a country with an extreme exchange rate (Italy) and a weaker effect in a country in which
the nominal values of the new and the old currency are much closer (Ireland). These results rule out proposed explanations
of the euro illusion in price estimation that assume the sole influence of plausible anchors (reference prices stored in memory
within the plausible price range), supporting instead accounts also endorsing the role of implausible anchors (reference prices
outside the plausible price range). Beyond contributing to our theoretical understanding of the euro illusion, this research
starts to unveil the interplay between structural factors (i.e., the currency exchange rate) and psychological mechanisms
that produce long-lasting difficulties for consumers after a monetary changeover.
相似文献
Rob RanyardEmail: |
16.
Business Ethics Training: Insights from Learning Theory 总被引:1,自引:3,他引:1
John A. Weber 《Journal of Business Ethics》2007,70(1):61-85
This paper explores research in educational psychology and learning theory in a search for insights to enhance business ethics
training Useful educational principles uncovered are then applied to the development of an ethics training initiative for
sales professionals. The paper concludes with suggestions for future research to help enrich business ethics training.
相似文献
John A. WeberEmail: |
17.
This paper develops and estimates a structural model of imperfect competition in international markets. The model incorporates
a flexible non-linear demand framework with structural price equations. A general Conjectural Variation approach is developed
to characterize strategic interaction. This allows the simultaneous evaluation of the sector-specific terms of trade effects
of a Preferential Trade Agreement (PTA), and the extent of international competition in the sector under consideration. The
model is then used to evaluate the impact of the Lebanese–Egyptian PTA on the iron and steel import sector in Lebanon. Results
confirm the need for a structural approach in the empirical assessment of PTAs.
相似文献
Alban Thomas (Corresponding author)Email: |
18.
Business students are confronted early in their academic careers with examples of questionable acts and practices related
to individual and corporate integrity. The current study identifies four segments of students with respect to their attitudes
toward unethical behavior and is one of the first known attempts to understand country corruption and its impact on students
of business. Findings from a worldwide survey of over 6,000 business students suggest that corruption does breed corruption
and that business students in more corrupt countries have a greater likelihood than their counterparts in less corrupt countries
to equate legal and ethical. It appears that business students in more corrupt countries expect to use the law as their ethical
gauge in business decisions.
相似文献
Victoria L. CrittendenEmail: |
19.
Richard R. Klink 《Marketing Letters》2009,20(3):313-326
Conventional guidelines for naming new products overlook possible individual-level differences that may affect response to
new brand names. This research draws on sound symbolism theory to investigate whether gender affects response to new brand
names. Specifically, two studies are conducted to examine whether females respond more favorably than males to brand names
with front vowels and whether males respond more favorably than females to brand names with back vowels. Results indicate
that gender is associated with brand name response and that the gender asymmetries appear to be more pronounced in product
categories where masculinity–femininity is a more salient product attribute. An implication is that gender targeting can be
facilitated through the use of particular letters in brand names.
相似文献
Richard R. KlinkEmail: |
20.
Timothy J. Richards 《Quantitative Marketing and Economics》2007,5(1):63-91
This paper presents a test of the nature of the pricing and promotion game played by supermarket retailers in a large, U.S.
market. Using a nested-logit modeling approach, the results show that retailers set discount depth and promotional frequency
in a manner that is less competitive than Bertrand. We also find that the elasticity of substitution among competing stores
is lower than among products within each store, but not equal to zero. Therefore, sales do cannibalize existing products,
but can also build a significant amount of store-traffic. Relative to strategic factors, price promotions have their greatest
impact on store-conditional product demand.
相似文献
Timothy J. RichardsEmail: |