Comparative analysis of global consumer behaviour in the context of different manual dishwashing methods

This laboratory study presents an overview of the global manual dishwashing behaviour. The focus of the investigation was to analyse individual attitudes towards manual dishwashing and to determine the amount of water and energy used, as well as the cleaning performance achieved. Additionally, manual dishwashing was compared with automatic dishwashers. Two hundred eighty-nine participants from 29 countries took part in this investigation. Each consumer had to wash up a complete soiled dishwasher load consisting of 12 place settings based on both international and local performance test standards for automatic dishwashers. Country-specific aspects such as tableware, food residues or washing up equipment were considered. In order to analyse individual consumer's behaviour, each participant was recorded on video and had to fill out a questionnaire. The resource consumption for washing up dishes was measured during the tests. At the end of each trial, the cleaning result of the washed up tableware was assessed. To compare manual with automatic dishwashing, country-specific dishwasher models were tested in parallel with three different programmes with the same soiled dish samples. The study provides comprehensive data about the average resource consumption for manual dishwashing for a specific load for each country. The average water consumption per country reached 34.7 l up to 160.1 l, and individual values ranged from 18.3 l to 472.8 l. The lowest used average heat quantity accounted for 0.9 kWh per country, while the highest amount was five times higher. The cleaning results did not differ much between the countries: the average test results were between 2.2 and 2.8 on a scale between 0 and 5. The automatic dishwasher tests showed differences between both the machines and the programmes. All machines achieved lower water consumption values than the average consumers with about 9.6 l to 26.7 l of water on average. The energy consumption ranged from 0.5 kWh on average up to 2.0 kWh. The cleaning results of the dishwasher tests varied highly ranging from 1.1 in a quick programme to 4.4 in an intensive programme. The study comes to the conclusion that automatic dishwashing is more superior as compared with manual dishwashing in terms of performance and resource consumption under the tested conditions. Furthermore, it points out that washing up dishes under running tap water is the most water-consuming manual dishwashing method of all investigated ones. A high lack of knowledge about the benefits of automatic dishwashing compared with manual dishwashing can still be identified among consumers.     

Manual dishwashing process – a pre‐assigned behaviour?

Global studies have observed many techniques of manual dishwashing causing different levels of performance and using quite different amounts of water, energy, time and detergent. It is not known, however, if these techniques are pre‐assigned to a person and persist when dishes are washed under different conditions, or are adapted to the specific type of dish‐cleaning process. Here we explored this question in a study with 40 test subjects selected equally from Germany and East European countries by asking them to wash two place settings of dishes with different amounts of soil three times. The results showed that the test subjects did not adapt their washing‐up behaviour to the amount of soil. In general, no significant differences were found in the water, energy and detergent consumption for all test subjects. Only the time used by the German test subjects to wash the fully soiled dishes was significantly longer compared with the dishes with only a quarter the quantity of soil, and no significant difference was observed for all other parts. The only significant difference found between the level of soiling of the dishes was the cleaning result achieved: The less soiled the dishes were, the better the final cleaning result was, and this related to all test subjects. This lends support to the proposition that the consumers did not adapt their washing‐up behaviour to the specific circumstances of the dishwashing job to be done but retained some pre‐assigned behaviour.     

Automatic dishwashers: efficient machines or less efficient consumer habits?

Increasing costs for energy and water influence consumer decision making when purchasing white goods, such as dishwashers. Since the implementation of the European Energy Label, considerable improvements in water and energy consumption of dishwashers has been achieved, and for consumers, efficiency has become one of the main buzzwords when buying any major new household appliance. However, ownership of an efficient dishwasher in itself does not guarantee savings in energy and water during the course of the dishwashing process. Conservation of resources also requires changes in consumer behaviour. This paper provides empirical data on consumers' dishwashing habits in everyday life in four European countries, deals with the influence of their behaviour on the efficiency of the dishwashing process and highlights savings potentials in the usage of dishwashers. It reports on the results of a survey involving a total of 1209 online interviews conducted in winter 2006/2007. The survey data have been analysed to reveal the importance of various product attributes for consumers and show that low water and energy consumption values are the most important consideration for the respondents in terms of their purchasing decision. But this is compromised, at least in part, by less efficient dishwasher use, e.g. in pre‐rinsing dishes before placing them into the dishwasher and in the programme choice. In addition, differences in manual dishwashing practices between households with and without a dishwasher, as well as between countries, will be shown. Finally, conclusions are drawn for greater sustainability in the dishwashing process.     

Consumers’ attitudes,knowledge, self‐reported and actual hand washing behaviour: a challenge for designers of intervention materials

Cross contamination by microbial pathogens in the kitchen environment may play an important role in many cases of food borne illnesses. Hand washing has been shown to be one of the most important factors in controlling the spread of microorganisms and in preventing the spread of disease. However, educational campaigns such as distribution of information leaflets, workshops, performance feedback and lectures have been, at best, associated with a transient improvement in compliance rates. In addition, the majority of research investigating UK consumers’ food safety behaviour has examined self‐reported as opposed to actual hand washing behaviour. This research utilises psychological theory in an attempt to understand how one might design a more effective hand washing campaign. Social cognition models were utilised to explore the relationship between consumers’ knowledge, attitudes, self‐reported and actual hand washing behaviour. The research was conducted in two stages. Firstly, salient beliefs of 100 consumers towards food safety were obtained using open‐ended questions. Secondly, the food handling practices of 40 consumers were observed and their food safety attitudes and knowledge determined using structured questionnaires. All the participants were knowledgeable about hand washing techniques, intended to wash their hands and generally had positive attitudes towards the importance of washing their hands. However, none of the participants adequately washed their hands on all appropriate occasions. The attitude statement results suggest measures of perceived behavioural control, perceived barriers and perceived risk may provide developers of food safety intervention materials with more useful information compared with measures of consumers’ knowledge or intention. Issues of habit and optimistic bias also need to be given consideration when designing intervention materials to change hand washing behaviour of consumers.     

THE COST OF WASHING CLOTHES: SOURCES OF VARIATION

This paper develops the national average cost of washing clothes by examining consumer research data on the frequencies of using various water temperature settings and laundry additives and by utilizing national surveys of laundry product prices. Variations in these costs are shown to be significantly affected by three variables: (1) costs increase with family size due to the higher number of loads washed, (2) costs increase in areas where phosphate detergents are not available due to an increased use of hot water and laundry additives and (3) costs increase in harder water areas due to an increased use of hot water and fabric softener. The average increased cost for energy and laundry additives per family due to the nonavailability of phosphate detergents exceeds $11.00 per year. In addition to this amount, increased wear on washing machine parts and fabrics from the use of carbonate-built detergents significantly increases the costs to consumers in nonphosphate areas.     

Changing laundry habits in Norway

Maintenance is often the most energy‐demanding stage during clothes' life cycle. Therefore, a shift towards more sustainable washing habits has great potential to reduce the consumption of energy, water and detergent. This paper discusses the change in laundering practices during the past 10 years in Norway and suggests strategies to help consumers change their laundry habits to more sustainable ones. Quantitative information of consumers' experiences, habits and opinions concerning clothing maintenance was collected through three surveys in Norway in 2002, 2010 and 2011. The 2010 study was supplemented with qualitative in‐depth interviews of a strategic sample of households. The average washing temperature has decreased slightly during the studied time periods. Some products' washing frequencies remained the same, whereas other products such as jeans were used a few more days before washing. The cotton programme is the most used washing programme, but short programmes are gaining popularity. The laundry sorting processes vary greatly and are influenced by several factors such as washing temperature, colours, fibre type and use area. For some consumers, the use of several different sorting categories made it more difficult to collect a sufficient amount of clothing to fill the machine. They were also afraid that overfilling the machine would result in clothes that were not clean enough or had detergent residues. Detergent dosing practices are far from optimal. In 2010, although the majority of respondents only used eye measure and did not know the water hardness of their area, they still tried to vary detergent dosage based on the amount of laundry and the level of soiling. Different design for sustainable behaviour strategies could be used within detergent dosage systems, care labelling, machine programme selection (such as suggesting lower temperature and eco‐programme), machine filling grade indicators, storage systems for slightly used clothing and textile material choice.     

A COMPARISON OF THE EFFICIENCY OF MANUAL AND AUTOMATIC DISHWASHING FOR THE REMOVAL OF BACTERIA FROM DOMESTIC CROCKERY

A comparison was made between dinner plates washed by hand and dried by tea towel, and plates washed in a dishwasher. The results indicate that during hand washing and drying the total number of bacteria found on the plates increased seven-fold. Mechanical dishwashing almost totally removed naturally occurring bacteria from the plates; bacteria were also almost completely removed from plates artificially contaminated with a culture of Escherichia coli.     

Load profiles and flexibility in operation of washing machines and dishwashers in Europe

While the energy generation system is changing towards the use of more renewable energies, the problem of how to deal with fluctuating energy supply is increasing. Smart appliances in households are often referenced as one possible solution, as their operation may be shifted in time and, thus, used to balance an unstable energy supply. The potential of such appliances has been studied to date mainly in pilot installations with a very limited number of participants or by making assumptions on what might be possible. With this work, a semi‐representative approach for 12 European countries was used to assess actual consumer habits for the use of washing machines and dishwashers which then could be used to calculate average load profiles for those appliances depending on the time of the day. Using these profiles, it is strait forward to calculate how much load may be shifted by those appliances in a demand response application. This allows aggregators or energy utilities to assign clear financial benefits to the shifting potential of those appliances. Consumers use the shifting of appliance operation already today for various reasons. Investigating these reasons allows to learn already a lot about the flexibility of consumers.     

An investigation into aspects of energy labelling with special reference to washing machines

The purpose of this research was to investigate whether the performance of domestic washing machines is adversely affected by reduced levels of energy use. This was felt particularly worthwhile because of the introduction of energy labelling for washing machines in April 1996. Results were determined by conducting tests derived from BS EN 60456. This research also aimed to discover consumer awareness of energy labelling and factors likely to influence the future purchase of washing machines. The results indicate that washing performance may be adversely affected by lower levels of energy consumption and that washing machines with a higher energy consumption achieve a better washing performance. From the survey carried out, it was discovered that the most influential factors when purchasing a washing machine were price, washing performance and brand reliability. Environmental factors such as reduced energy consumption and reduced water consumption only played a minor role in consumers' considerations. However, the research indicates that consumers' decisions may, in the future, be affected by the information displayed on energy labels.     

THE EFFECT OF ACTIVATION OF THE OXIDATION REACTION OF SODIUM PERBORATE ON THE CLEANING OF TEXTILES AND THE CONSUMPTION OF ELECTRIC ENERGY

The purpose of this study was to investigate the bleaching efficiency of activated sodium perborate at low washing temperatures and the resulting energy saving. The comparison of the washing efficiency of basic and activated detergent was based on practical washing tests. The types of dirt used were coffee, fruit juice, tea, blood and a soot-oil mixture. The washing temperatures were 50, 60, 70 and 80°C. The cleanness of the washing was determined by a whiteness measurement. The consumption of electrical energy was measured with a kWh-meter. The higher the temperature, the more effectively all the types of dirt were removed from the textiles. With activated detergent a cleanness was obtained at 50°C and 60°C that was almost as good as with basic detergent at 80°C. The coloured types of dirt washed out more easily than blood or the soot and oil mixture. An average saving of 20% in the consumption of energy was obtained when the washing temperature was lowered by 10°C. With activated detergent, 45% of the energy consumed using basic detergent was saved with no reduction in the final cleanness.     

ENERGY CONSERVATION IN TEXTILE DRYING BY SELECTION OF RINSE TEMPERATURE

In washing apparel and related articles, a cold rinse does not always conserve energy. Removal of water in spin drying becomes more complete as its temperature is raised, thus reducing the amount of costly thermal drying. When gas-heated water is used in washing followed by electric drying, total energy cost is minimized by using at least a warm rinse cycle. When the same type of energy is used in water heating and drying, no energy is saved by heating rinse water.     

Consumer laundry practices in Germany

Sustainability is a guiding principle for a responsible, future‐oriented 21st century lifestyle and this already begins in private households with the daily household tasks. Approximately 25% of an average household's electricity consumption is required to do the laundry and dishwashing – 5% alone is for washing clothes with a corresponding energy consumption of 6 billion kilowatt hours. In addition, 600 000 tonnes of detergent and 330 million cubic metres of water are used for textile care in Germany. These figures provide the rationale for the scientific study of current practices of using washing machines and for a resulting estimate of the latent energy‐saving potential in German households. In the context of the in‐home study presented here, 236 private households throughout Germany were studied with respect to their washing practices and existing knowledge about topics on the sustainable, energy‐saving use of their washing machines. Overall, across all households 2867 wash cycles were individually recorded and subsequently analysed over a 4‐week period. The results of this study show that washing machines tend to be underloaded, and therefore maximum loading of the machines could lead to a reduction of wash cycles per household. With respect to detergent dosage, it was determined that the consumer does not adjust the dosage to the textile type, load size, soil level and/or water hardness, and this can lead to under‐ or overdosing depending on prevailing conditions. Finally, the selection of the wash temperature showed a 90°C/95°C programme was only chosen in 2.3% of all recorded wash cycles, however, every fourth cycle was completed at 60°C. Therefore, adjusting the load size and detergent dosage as well as selecting the right wash temperature are key themes to be taken into account in future consumer communication about energy‐saving households.     

The adoption of sustainable laundry technologies by US consumers

The adoption of sustainable laundry technologies by US consumers has lagged behind that of other countries and even behind the projections for adoption made by the US government. Most US household currently own and use the top‐loading vertical axis (v‐axis) agitator type washers, which use large amounts of water as well as additional energy to heat the water. More sustainable laundry practices include the use of energy‐ and water‐efficient front‐loading horizontal‐axis (h‐axis) washers. These washers have been demonstrated to use 38% less water and 58% less energy than the standard top‐loading v‐axis models. The adoption of more energy‐efficient washing technologies is of interest to many, including policy makers, because of their water‐ and energy‐saving potential. Little is known about the attributes and issues consumers use in their decision to adopt high‐efficiency washers for their home. This study uses Roger's Diffusion of Innovations Theory to understand the adoption of h‐axis washers by US consumers. An online survey of 330 consumers who own washing machines found that 23% currently own h‐axis washers and 24% of consumers intend to purchase an h‐axis when they replace their top‐loading vertical (v‐axis) washers. Energy and water savings are the most frequently cited reasons overall for adopting the h‐axis washer and cost was the main reason for not adopting the technology. Other issues, such as dissatisfaction with cleaning power and problems with machine cleanliness and maintenance, did not play a major role in adoption. Specific marketing and education channels, where US consumers are looking for information about h‐axis washers, are also identified. Overall, the results suggest that the rate of h‐axis adoption in the US is accelerating, but that many of the benefits of the technology are not easily observed by non‐owners.     

Effects of socio‐demographic factors on laundry behaviours in Europe and their implications on sustainability

The continuing rise of greenhouse gas (GHG) emissions is leading to catastrophic damage in many parts of the world over the coming decades unless GHG emissions can be controlled quickly. The objective of reducing GHG emissions can only be accomplished when all the sectors contributing to GHG emission act responsibly. The contribution of the household to GHG emission was 19.6% in the European Union (EU) in 2013. The energy consumption for laundry washing in the EU, estimated at 24.2 TWh/year, is a substantial share of household energy use. As the use phase of the washing machine is the dominant stage where the environmental impact occurs, this paper addresses some of the EU consumers’ washing and drying behaviour in the laundry process. Information on consumers’ behaviour regarding the laundry process was collected by a semi‐representative survey in eleven EU countries in 2015, including more than 5,000 participants. The main outcome of the study is that consumers’ behaviour regarding the laundry process differs substantially between the EU countries. Moreover, socio‐demographic characteristics of households affect the overall sustainability profile of the laundry process.     

Are Emerging Markets Catching Up With the Developed Markets in Terms of Consumption?

ABSTRACT

The study tests the consumption convergence hypothesis between developed and emerging markets over a 30-year period (1980–2009) with eight consumption variables: consumer expenditure on food, consumer expenditure on household goods and services, average consumption of calories per day, average consumption of protein per day, and possession of four durables: dishwasher, microwave oven, refrigerator, and washing machine. Socioeconomic influence on consumption convergence is also tested with income, energy consumption, life expectancy, and trade. The regression results indicate that the emerging markets are catching up in terms of consumption but the rate is very slow. Consumption of durables shows slightly faster convergence than other variables. All four socioeconomic variables exert some degree of influence on consumption convergence, with income showing the greatest effect. Knowledge about convergence should be useful to managers for demand estimation and forecasting and for market penetration, segmentation, and positioning strategy.     

Reducing laundering frequency to prolong the life of denim jeans

The use and disposal phase in a garment's life cycle is highly dependent on the choices made by the consumer. Maintenance procedures such as laundering and drying require energy and water use. Garment disposal increases waste in landfill sites, unless incinerated, which can take a toll on the environment through greenhouse gas emissions. Therefore, encouraging consumers to launder less frequently and finding ways to extend the useful life of clothing are two ways of increasing sustainability within the clothing industry. Denim jeans are one of the most popular items of clothing worldwide. Changing habits such as reducing the frequency with which a person washes their denim jeans could have a positive impact on the environment through less water and energy use. However, environmental knowledge about what is detrimental to the environment may not necessarily lead to pro‐environmental behaviour. In denim jeans fibre loss results in thinning and loss in colour due to use. Laundering in particular can degrade clothing due to the abrasive forces applied to the surface of wet fibres. Therefore, this study highlights the effect that frequent laundering can have on the degradation of jeans with the aim to provide additional motivation to encourage change in consumers’ laundering habits. Consumers wore jeans for the equivalent of 60 days and either washed their jeans after approximately 2 days of wear or after approximately every 20 days of wear. The findings confirmed that frequent laundering reduced mass, increased colour loss, and reduced tensile strength in the warp direction of the fabric. Although washing is a major contributor to the degradation of jeans, the process of wearing denim jeans also naturally degrades the denim as the thigh region of the jeans showed greater colour loss and reduction in tensile strength than the shin region, which is typically less prone to abrasion through wear. The findings from this study provide compelling evidence to encourage consumers to reconsider their laundering habits in terms of wash frequency as both a means to behave in a more environmentally sustainable way, and to preserve their favourite garments.     

Clean laundry with pure conscience—A study on laundry practices among Finnish consumers

The previous study concerning laundry practices in Finland was published 16 years ago. Since that time, many pro‐environmental debates have been going on and sustainable actions have been implemented in many areas of individual lives and households. The purpose of this study is to investigate the textile laundering practices of Finnish consumers and their attitudes toward clothing care procedures. This study discusses how laundry habits could be developed into a more sustainable direction. The data for this research were gathered through an online enquiry that consisted of structured multiple‐choice questions. The data were obtained from 1,841 persons of whom 97.5% were women (n = 1,795). The data were analyzed by statistical means using the SPSS program. The data show that, despite media attention and debate about textile care procedures, there still are factors in laundering that burden the environment. From a sustainability point of view, some improvements exist when comparing to the situation 16 years ago, but washing machines still are seldom filled to their full capacity and consumers, being unaware of water hardness, administer excessive amounts of detergent. The current life situations of the household members seem to be major factors influencing laundry habits and sustainable actions. Especially, young people and families with children would benefit from information and instructions on laundry practices. Topics could contain knowledge about water hardness and proper dosing of detergent, filling the washing machine, washing temperatures, drying methods, and saving energy. Furthermore, general promotion of gender equality is important because household work and laundering is strikingly women‐performed work.     

An investigation into some aspects of the efficiency of low-temperature laundering

The purpose of this research was to investigate the efficiency of laundering at low and recommended water temperatures using a heavy-duty biological detergent and a low-temperature detergent. The effectiveness of the process was measured in terms of the degree of stain/soil removal from laundered garments, and in the removal and transfer of bacteria from infected test pieces. The results indicate that with both detergents a reduction in washing efficiency occurs as the temperature of laundering is decreased, except when the difference between the recommended and low water temperature is small. Evidence was also obtained that shows that reducing wash temperatures decreases the degree of disinfection and increases the cross-infection of articles washed in the same load.     

Scope of improvement in water usage efficiency in manual dishwashing: A multicountry study by questionnaire survey

Over recent decades, water conservation have become increasingly an utmost important issue for debate, and this includes the domestic sector. Reducing demand water by improving the efficiency of water use in domestic sector requires an understanding of how water is used and in what ways water savings can be realized. The focus of this global, web‐based, consumer questionnaire survey was to analyze individual consumer attitudes towards using water in manual dishwashing and understand the likelihood of a prospect of changing the daily manual dishwashing method resulting to a more efficient domestic usage of water. This study was designed to investigate the manual dishwashing technique used in the 5249 households of nine different countries ‐ China, Germany, Italy, Russia, Indonesia, Brazil, India, South Africa and Argentina. Besides socio‐demographics, technical questions like cleaning steps, hygiene questions motivational question, environmental awareness questions, questions on payment for water and electricity, questions on information sources about household work were included in the study. It was found that the awareness to conserve water was common among the Asian participants but it necessarily was not practiced in the households as individual washing of dishes was found to be quite high. Among the many outcomes, important one was that ‘running tap method’ was found to be most prevalent (86%) among Russian participants, complimenting their detached approach towards conserving domestic water usage. In South American countries like Brazil (66%) and Argentina (51%), high occurrence of ‘running tap rinse’ was found to be a common practice, confirming the lack of conscious use of water in manual dishwashing in the subcontinent. Based on the overall responses, awareness of a new and efficient technique of manual dishwashing could be propagated through the most voted mediums of Internet (81%) and TV (69%).     

Choices and using of washing machines in Chinese households

Rapid urbanization and improvement in living standard skyrocket the demand for washing machines in Chinese households, especially in urban households. This paper discusses the owning rate of different types of washing machines, using frequency, load capacity, factors affect choices of washing machines, etc. in Chinese households and suggest possible strategies in choosing washing machines considering economic expenditure. Quantitative information relates to choice and use of household washing machines was collected through in‐depth interview of the key person who carried out household laundering. A total of 993 households that were randomly selected in eight provinces and a municipality were successfully interviewed. Impeller washing machine is still in a dominate place whereas drum washing machine increasing steadily. Households with higher income tend to buy drum washing machines for their better performances in detergency and superior quality. Load capacity between 4 and 6 kg is very common at present. Larger load capacity is a trend of washing machine choices in Chinese households. Washing machine with better energy efficiency is more popular for its lower expenditure in use. This is more obvious for drum washing machine. Washing machines are often used once every 1 or 2 days in summer, whereas one wash per week and two washes per week are very common in winter. Consumer will expend much more money with the choice of a drum washing machine, not only for paying for the machine, but also for the consumed electricity and water and wastewater discharges in every use.