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刍议开放式基金营销策略 总被引:1,自引:0,他引:1
基金营销在我国是一个崭新的课题 ,对我国资本市场的发展有重要意义。基金营销应遵循诚信原则、多样化原则和服务原则。以开放式基金营销为背景 ,借鉴美国共同基金等发达国家开放式基金营销的办法 ,改革开放式基金在认购、赎回、信息披露以及服务等方面的营销策略。 相似文献
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目前,开放式基金已经成为世界基金发展的趋势,很多国家基金发行都以开放式基金为主流。但是,基于开放式基金的一些特性,其存在着较大的风险隐患。因而,建立完善的开放式基金的风险管理制度,为开放式基金健康发展创造良好的制度环境,成为我们亟待研究和解决的课题。 相似文献
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经过多年的发展,我国开放式基金对证券市场的影响越来越大.在目前实际利率为负的通胀背景下,越来越多的储蓄资金从银行分流,流向股票市场或者购买开放式基全.2007年5月后,很多股民转向基金,开放式基金的数量和规模更是不断壮大.在这样的大背景下,对开放式基金风险与收益的研究不管是对开放式基金本身、基民乃至管理者来说都非常必要.本文在收集2004年1月到2007年6月底开放式基金3年半的数据基础上,应用国外成熟市场对开放式基金评价的指标,分析了我国开放式基金的收益和风险问题,得出我国大部分开放式基金具有专家理财的特点,在熊市市场中75%的开放式基金也可以获得超过大盘的收益. 相似文献
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通过考察股票型开放式基金的各项费用率指标及其与基金业绩的关系,得出如下结论:(1)不同开放式基金在单位基金资产分摊的总费用率方面差别不大,但在运营费用方面差异很显著。大型基金在运营费用和交易费用等方面体现出了规模优势,但是开放式基金的规模过大或过小都会导致总费用率的上升;(2)消极型管理的指数型基金费用率要低于积极型基金,但其业绩明显不如后者;(3)开放式基金的总费用率与其业绩呈正比例,这与国外学者关于共同基金的业绩与费率之间呈反向关系的结论不同;(4)基金持有人付出较高的费用可得到较好的回报,说明费用对基金经理具有激励作用。 相似文献
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条件模型下开放式基金的绩效评估 总被引:1,自引:0,他引:1
本文对我国开放式基金业绩来源进行了实证研究。在研究方法上,以固定资产投资增长率和货币供应量(M1)增长率作为先决信息变量,使用CAPM和FF3三因素模型的条件和无条件模型对开放式基金业绩来源进行实证分析并相互验证实证结果。研究表明,先决信息变量对开放式基金收益产生了一定的影响;选股择时能力对开放式基金业绩的贡献比封闭式基金要大得多,但市场超额收益对两者的影响却相反。 相似文献
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社会流行病学和人口学在研究内容、研究方法和疾病防治及卫生保健对策的研究等三个方面有着密切的联系。这些领域也是人口学研究方法在健康领域研究的渗透和应用。从研究内容上的人群层面的研究,研究方法上的多层分析方法和生命历程分析,以及疾病防治和卫生保健对策的研究等方面对社会流行病学与健康人口学的交叉研究进展作了综述。 相似文献
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本文通过对国内外相关研究文献的梳理,发现从生态系统视角,采用ACM方法,研究服务外包产业发展的文献比较欠缺;文章在对服务外包理论基础、服务外包产业发展、ACM方法的应用和生态系统视角的研究4个方面综述的基础上,系统阐述了服务外包生态系统的主要观点,并从研究内容、研究视角和研究方法等方面进行评价;最后对研究前景进行展望。 相似文献
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Tracey Williamson Joan Brogden Elaine Jones Julia Ryan 《International Journal of Consumer Studies》2010,34(5):551-557
This case study illustrates the research career trajectory of two lay researchers after they joined a Big Lottery funded study to explore loneliness and isolation among older people living in a town in the north of England, UK. The two lay researchers were of pensionable age themselves and engaged in all aspects of the research process as full members of the research team. Following research methods training and their substantive input into study design, they engaged fully in an approach of peer‐interviewing of other older adults as the main study method. Following this initial exposure to undertaking research, these exemplars of public involvement in research went on to be involved in other research as co‐researchers at a local and national level. Initially the paper sets out the lay researchers' personal backgrounds and expectations from involvement in research. The impact of their involvement in research on their quality of life and that of their community is presented. Latterly, the societal impact of the lay researcher's involvement is examined. The difference they made to the initial study design and conduct is described first followed by their development as substantial research resources for other studies and community initiatives. Overall the impact of these lay researchers has been significant and the paper provides an example of how involvement in research can impact on individuals and communities to great effect. 相似文献
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Marketing capability and research and development intensity are firm resources used to increase firm performance and reduce investor risk. This study aims to link marketing capability and research and development intensity, and their interaction to firm default risk. This study is the first to examine marketing capability and research and development intensity regarding their influences on firm default vulnerability and to demonstrate how marketing capability may strengthen research and development intensities’ power on risk reduction. The results reveal a U-shaped relationship between research and development intensity and firm default risk, while marketing capability’s impact is unidirectional. Further, marketing capability strongly moderates the relationship between research and development intensity and firm default risk. For low marketing capability firms, the U-shaped pattern is more significant. For high marketing capability firms, the pattern is not salient and the risk reduction power of research and development intensity is stronger. This research provides useful implications for marketing theories, as well as business practice. 相似文献
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Giordano Ruggeri Luigi Orsi Stefano Corsi 《International Journal of Consumer Studies》2019,43(2):134-152
Since its foundation, the Fairtrade movement has attracted the attention of consumers, practitioners, media and scholars. Discussing the role that Fairtrade can play on a global yet locally rooted scale is very complex, as research reports contrasting results about its usefulness and effectiveness. This study examines scientific research on Fairtrade over the last decades by conducting a bibliometric analysis of the literature published on the ISI Web of Knowledge Core Collection, which included 876 papers by 1,293 authors in 432 journals. Results show that despite this being a relatively recent field of study, Fairtrade has been approached from different disciplines with different methodologies and objectives. The structured quantitative study of the literature enabled us to inspect how research has evolved over the years in the light of the changes faced by Fairtrade, to explore its scope in the broader field of the global market, to detect current research schools and perspectives within the network and to identify hitherto unaddressed issues and unconnected subfields. 相似文献
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随着沿海国家和地区对发展海洋经济的日益重视,对海洋产业的研究尤其是对海洋新兴产业的研究逐渐兴盛,目前国内的研究偏重理论性,注重定性分析,国外的研究偏重应用性,注重探索海洋新兴产业的长远发展问题。国内学者应在海洋新兴产业理论体系完善、主导产业选择、产业集聚、国际比较等方面进行深层次研究。 相似文献
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Advocates of management of service innovation see this area as a new and promising research field. As services are increasingly becoming driving forces of economies, the introduction of new services to satisfy customer needs is becoming a critical issue for managers. This research attempts to address the consumer issue of service innovation. The research entails a comprehensive study of the impacts of service innovation on consumer loyalty in the digiservice context. The study examines service innovation loyalty from the consumer perspective; namely, technology leadership, service leadership, switching cost, brand equity, and customization. Personal interview data from 475 consumers provides the data for empirical hypothesis testing of the relationships between variables. The conceptual model investigates the relevant relationships among the constructs by using confirmatory factor analysis (CFA) and structural equation modeling (SEM). Findings from the research sample support the argument that technology leadership, service leadership, brand equity, and customization are the key determinants of loyalty. The paper also includes a discussion on the theoretical and managerial implications of the research findings. 相似文献
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Research on industrial clusters mostly focuses on the effects of the competitive advantage they generate. This study takes a different approach, conducting empirical research on three types of Taiwanese parks (export processing zones, industrial zones, and science parks), in which economic development is particularly prominent, and which have industry cluster characteristics. The study explores the effects of special resources and relationships among cluster firms on innovation performance, and focuses on knowledge management as the mediator for investigation. A survey, regression analysis, and correlation analysis probe into the effects of the special resources and relationships among industrial clusters on corporate knowledge management and innovation performance. Knowledge management emerges as the mediator of industry clusters in terms of corporate innovation performance, thus providing support for the research hypotheses. The findings of this study are valuable for further research and strategic thinking on the sustainability of corporate operations. 相似文献