Motivation for alumni donations: a social identity perspective on the role of branding in higher education

• As a result of decreasing government funds and increasing competition, institutions of higher education have propelled themselves into business practices such as branding. Despite the growing literature on branding in higher education, there is little research on the relationship between alumni donor motivations and the university brand. This study explores donor motivations from social identity and self‐congruity theoretical perspectives. The authors used zero‐inflated negative binomial regression to assess the relationship between identification and count of donations. The results showed that if the level of identification with the university increased, the expected number of donations would also increase. The study further assessing the “zeros” (non‐donors), the results suggested that if an alumnus were to identify with the university, he would be 43% less likely to be “certain zero” (definitive non‐donor) and would find a way to give money. Additionally, the authors analyzed responses about why alumni donate and why they choose not to donate. The authors offered observations on the basis of respondent commentary and also raised the question of what happens when university branding efforts conflict with the perceptions of a large stakeholder group such as alumni.

Copyright © 2014 John Wiley & Sons, Ltd.     

The Hong Kong Umbrella Movement as a non-profit organization: An empirical study on the use of visual branding practices for social change

In this article, we draw our attention to the growth of a new social movement, as a non-profit organization which aims to effectively communicate its collective identity and messages to larger audiences. Initially, we provide a critical discussion on the interrelationships between marketing theory/practice and protest groups' promotional tactics. Afterwards, we focus on the interface between visual branding practices and new social movement's strategies to create a visual branding identity around their protest symbols and aims. In order to do so, we adopted a moderate participant observation approach to explore how the 2014 Hong Kong Umbrella Movement employed forms of visual branding to engage local and global audiences and induce social change. Drawing on a close examination of field notes and a visual analysis of digital archives and images from the protest sites, we identify and discuss the presence of several visual branding techniques for the imaginative promotion of the movement's demands and causes. Our findings suggest that the 2014 Umbrella Movement protesters coordinated and acted as non-profit organization which employed innovative and creative visual branding methods to enhance the movement's unity and trigger emotional responses from diverse audiences. We conclude the article with suggestions for future research around the interrelationships between social movements' protest symbols, transnational visual branding practices and non-profit organizational practices.     

The civil rights act of 1991: Death Knell for traditional faculty staffing and pay practices in business schools?

The language in the Civil Rights Act of 1991 relating to “alternative selection practices equally effective in achieving legitimate employment goals” may require business schools to alter their traditional staffing and compensation practices. Because of market conditions, many business schools pay newer faculty members more than faculty members currently on staff. This practice may have an unlawful, discriminatory impact on older faculty. Several nondiscriminatory alternatives that may be equally effective in achieving business schools’ need to employ and compensate competent faculty are examined.     

Grandiose branding: World-class aim and its organizational consequences

Branding has become a strategic tool for university management in competition for students, faculty, and funding. In this study, we explore university branding in its extreme form of grandiose branding and ask How can grandiose branding initiate a process that prompts ethically and morally questionable practices in organizations? Grandiose branding is characterized by an excessive use of superlatives that frame higher education institutions as “world-class universities.” Through a self- and autoethnographic single-case study conducted in a business school, our study shows that branding efforts that do not align with an organization’s actual quality and performance can lead to a counterproductive cycle of camouflaging top management’s failures and justifying ethically and morally questionable actions directed towards the institution’s primary stakeholders. The study contributes to the earlier literature on grandiosity in the context of higher education by taking a process perspective and explores the implications of grandiose branding from rhetoric through implementation.     

Region brand legitimacy: towards a participatory approach involving residents of a place

Places have started to adapt commercial branding tactics. But how do stakeholders perceive such practices? Drawing on survey data from French residents, we analyse the advertising legitimacy of a place brand and its influence on the effectiveness of marketing communications in the context of region branding. The results confirm that advertising legitimacy mediates the relationship between exposure to an advertisement and its efficiency. The place brand is more legitimate when advertisements target firms, residents or tourists than when they promote local products through co-branding. We highlight a new expression of democratic legitimacy: a process adapted to hybrid (public–private) organizations.     

Seamless Leadership Learning in Curricular and Cocurricular Facets of University Life: A Pragmatic Approach to Praxis

The development of curricular and cocurricular leadership experiences is often a complex undertaking, second only to the complexities of learning how to lead effectively. The current article outlines the shared and diverse experiences of two leadership faculty charged with coordinating academic leadership programs at separate institutions. Both faculty members were previously student affairs professionals and chose to educate undergraduate leaders in the classroom while providing research for the leadership consortium. Additionally, both faculty members continue to partner with student affairs to facilitate strong curricular and cocurricular student experiences. The current article shares a practical approach to providing ongoing strategic practice opportunities for future leaders enrolled in academic, undergraduate leadership education programs while suggesting the creation of a common leadership language for both academic and cocurricular programs.     

Lucky names: Superstitious beliefs in Chinese corporate branding strategy for bank marketing

Of all the Chinese supernatural beliefs, name-giving, whether applied to a person or a product, is extremely important, and is often considered to be closely related to fate. To this respect, this study examined the relationship between branding practices and supernatural beliefs in Chinese corporate branding strategy for bank marketing. Analytical results demonstrated that in over 50% of cases, these brand names involved a lucky number of total strokes. Finally, we suggest that the lucky-stroke-number naming strategy can be used as a tool in Chinese brand naming. Especially marketers can achieve more effective corporate branding in the Chinese business world.     

Ethics in the Production and Dissemination of Management Research: Institutional Failure or Individual Fallibility?

Over the past 50 years, we have witnessed considerable growth in business education, increased competition among business schools, and higher expectations for faculty scholarship. Increasing competition among scholars for limited publication opportunities in top‐tier journals and the proliferation of bottom‐tier journals has given rise to a variety of systemic ethical issues and dilemmas, for scholars and their institutions. In this article, we critically examine the current state of normative publishing activities and expectations, including doctoral education, promotion and tenure processes and research expectations, editorial and peer review processes, academic freedom, acceptable breadth, depth, and accuracy or legitimacy of research designs and methodologies, academic integrity, replication, and data availability concerning the trends and implications of contemporary and future management scholarship. We also provide recommendations for additional research and discussion on these issues.     

浅谈东北石油大学青年教师品德素养教育

高校师资队伍进一步年轻化,是我国的高校师资队伍建设在大众化高等教育的需求下取得的令人瞩目的成绩。东北石油大学注重青年教师在职业、学校、学生、学术和教学科研等方面"五心"品德素养教育,师资队伍整体素质逐年提高。     

Linking employer branding orientation and firm performance: Testing a dual mediation route of recruitment efficiency and positive affective climate

Faced with competitive labor markets, firms increasingly use employer branding to build a qualified workforce and engage their employees. However, our understanding of the impact of employer branding orientation on firm performance and the theoretical firm-level mechanisms underlying this potential impact is very limited. To address this gap, we integrate brand marketing theory with human resource management (HRM) research to develop a model explicating how employer branding orientation is linked to firm performance through a dual route by enhancing both recruitment efficiency (i.e., external route: applicants) and positive affective climate (i.e., internal route: incumbent employees). The results of a multisource study (i.e., top management, human resource managers, employees) with 93 firms show employer branding orientation is positively related to firm performance through positive affective climate but not recruitment efficiency. Using a brand equity approach to HRM, our results advance the literature by demonstrating the generalizability of employer branding effects independent of concrete brand attributes and explaining the firm-level mediating mechanisms linking it to firm performance.     

How social enterprises manage their organizational identification: a theoretical framework of identity management approach through attraction,selection, and socialization

Abstract

Social enterprises, as a typical type of hybrid-identity organization, face identification tensions among members, arising from the divergent identities. Prior research has focused on how hybrid identities can be managed at the organizational level. However, the process through which identification emerges in hybrid-identity social enterprises remains relatively unexplored. This study addresses these gaps and aims to contribute to identity and identification theory. This research has taken a qualitative (case study) approach, with in-depth interviews and archival data from nine social enterprises in Taiwan. Our findings reveal three different types of responses to hybrid identities of social enterprises: synthesis, integration, and deletion. It is observed that different hybrid identities management and organizational identification management practices will lead to members’ identification and dis-identification. This research proposes an attraction-selection-socialization model, suggesting that, to foster identification, social enterprises need to manage their hybrid organizational identities and embed the new common identity into members’ daily work through attraction, selection, and socialization processes.     

The status of academic women in the 1990s No longer outsiders, but not yet equals

This paper reexamines the status of women in the academic labor market relative to men to determine how much progress has been made in achieving equity. Two questions will be addressed here: (1) do men and women have equal access to faculty employment in higher education, and (2) are they equally successful with regard to traditional career goals and compensation? Analyses are conducted on the educational attainment of women, their representation among faculty, their time allocation and research productivity, and their success in academia as represented by their rank attainment and earnings. While the results show that women have made considerable strides in entering the academic labor market, there is still an unexplained gap between men and women in terms of their earnings and career progression.     

An investigation into the values dimensions of branding: implications for the charity sector

• Branding is being adopted by charities and written about in academic and practitioner charity literature with increasing frequency. There is also growing concern, however, about the over-commercialistion of the sector and the misappropriation of techniques developed specifically for the commercial environment. Literature supporting the claim that charities are values-based organisations is reviewed and the proposition is made that it is in fact the non-negotiability of charity values that differentiate them from commercial organisations. Given the significance of values in the charity sector, the paper argues that a clearer understanding of how values are conceptualised in branding is necessary in order to establish whether branding is an appropriate and effective tool in the charity context. To achieve this, the paper reviews relevant branding literature focusing in particular upon the delineation of the values dimensions identified in for-profit branding models. To aid further understanding of these values dimensions in the non-profit context and their applicability (or otherwise) to it, the metaphors of brand as ‘mirror’, ‘lamp’ and ‘lens’ are introduced.
• It is argued that in the corporate sector the brand concept has been utilised to ‘mirror’ those values that underpin the needs and desires of consumers. In contrast to the passive mirror, when operationalised as ‘lamp’, it is claimed that the brand aims to influence both the values of the organisation and the values of its target audience. It is postulated that neither of these approaches is appropriate for values-led organisations and that it is only as a metaphorical ‘lens’, projecting the values of the organisation itself that branding offers an applicable and effective model in the charity context.

Copyright © 2006 John Wiley & Sons, Ltd.     

Publish or teach? Analysis of the professor's optimal career path

This paper analyzes how faculty members dynamically allocate their efforts between improving their research and teaching skills, taking into account the organizational structures and incentives implemented by academic institutions. The model builds on the assumption that organizational structures have an impact on the nature of spillover effects between teaching and research competencies. We analyze the dynamic equilibrium under unilateral and bilateral spillovers, using the no-spillover case as a benchmark. The bilateral spillover case is the most appealing as it achieves the highest overall performance; however, the nature of the equilibrium and the career paths can be quite different depending on the parameters of the problem such as the obsolescence of competencies or the strength of the spillover effect. This finding provides interesting insights on what could be the most productive configuration of a higher education institution.     

Qualifications for tenure: The legal definitions

One of the most important norms of the academy is the right, and the unique ability, of faculty members to determine whether or not their colleagues are qualified for promotion or tenure. This right has been protected by the U.S. Supreme Court. The national debate about quality in higher education has exacerbated the pressure caused by a limited job market in many academic disciplines to exert substantial pressure on institutions to make careful, appropriate tenure decisions, and on junior faculty to amass a record of performance that will be considered worthy of a positive tenure decision. Judicial responses to discrimination litigation have implications for the way in which promotion/tenure criteria are interpreted and applied by decision makers, the manner in which probationary faculty are nurtured and evaluated, and the faculty member's own strategy for building a record of high-quality performance.     

Picking the Measuring Stick: The Role of Leaders in Social Comparisons

Organizational members frequently evaluate how their abilities and standing compare with those of their colleagues. Although these comparisons can have a negative impact on organizations, little attention has been paid to the role of leaders in these processes. Drawing on interviews with individuals in leadership positions in business schools, we develop a framework to explain what triggers leaders’ attention to social comparisons among faculty and how they become involved in them. Central to this framework are leaders’ self‐schemas, which encompass their preferences about the criteria members should use in making comparisons. Leaders’ self‐schemas are activated by discrepancies between their own comparative judgements and those they perceive members to be making and impel them to act in ways consistent with their preferred bases of comparison. Our framework repositions social comparisons as a multi‐perspectival, political phenomenon in which leaders see themselves as playing a role in shaping members’ evaluations and workplace interactions.     

Who am I? The influence of social identification on academic entrepreneurs’ role conflict

Academic entrepreneurs are the key actors in academic entrepreneurship. However, the individual level of research on academic entrepreneurship remains undeveloped. To better understand the micro foundation of academic entrepreneurship, we investigate the influence of social identification on academic entrepreneurs’ role conflict. Using data from 246 academic entrepreneurs, we explore the effects of scholarly identification, entrepreneurial identification, and social identity continuity on academic entrepreneurs’ role conflict. The results suggest that, entrepreneurial identification and social identify continuity are both negative related to identify conflict, while a scholarly identification is positively related to role conflict. In addition, the interaction of scholarly identification and entrepreneurial identification is negatively associated with role conflict. We also investigate the performance implications of such a role conflict and show that it is negatively related to academic entrepreneurship performance. We discuss the theoretical and practical implications of these findings.

     

Understanding the elements of empathy as a component of care‐driven leadership

Empathy plays a pivotal role in educational leadership practice. It creates and maintains a sound and dynamic interpersonal milieu in dynamic social enterprises such as schools, colleges, and universities. A phenomenological study was conducted to probe deeper the meaning of empathy as it is lived and constituted in the awareness of a select group of 13 Filipino academic administrators representing colleges in the Philippines. Anchored on the central question, “how do Filipino academic administrators collectively typify in their school leadership practices the elements of empathic concern, perspective taking, and empathic matching,” semistructured (Patton, 1990) and in‐depth interviews were conducted. Field texts were analyzed via a repertory grid. Through constant comparative analyses, an interesting set of conceptual categories notably describes the human and humane side of a caring leader, typified in the ability to effect listening, confluencing, and scaffolding in the journey with the faculty.     

Do Family Firms Have Better Reputations Than Non‐Family Firms? An Integration of Socioemotional Wealth and Social Identity Theories

We draw from socioemotional wealth and social identity research to develop a theory on reputational differences among family and non‐family firms. We propose that family members identify more strongly with their family firm than non‐family members do with either a family or non‐family firm. Heightened identification motivates family members to pursue a favourable reputation because it allows them to feel good about themselves, thus contributing to their socioemotional wealth. We hypothesize that when the family's name is part of the firm's name, the firm's reputation is higher because family members are particularly motivated for their firm to have a better reputation. Family members also need organizational power to pursue a favourable reputation; thus, we hypothesize that the level of family ownership and family board presence should be associated with more favourable reputations. We find support for our theory in a sample of large firms from eight countries with disparate governance systems and cultures.     

公司名称对新品牌引入的影响

多品牌公司在决定引入新品牌时,往往要考虑是否联合使用公司名称(corporate endorsement)。在现实当中,一些公司在新品牌的广告和包装上,显著标明公司名称,而一些公司则选择完全相反的做法。那么,究竟这些不同的做法都是出于哪些考虑呢?本文考察了新品牌引入是否使用公司名称的三项主要条件,以及由此带来的营销启示。