Stochastic innovation and product market organization

Summary This paper analyzes how different types of product market organization affect firms' R&D investments in a stochastic innovation framework. Product market competition determines payoffs to successful and unsuccessful firms. Restrictions on the research project success probability distribution are identified that yield an invariance result for expenditure per R&D project. The impact of the number of firms (n) on the amount of market R&D is shown to be sensitive to product market organization. For a major process innovation, firms undertake more R&D projects under Cournot product market competition than under Bertrand competition, forn sufficiently large. A numerical example is used to illustrate welfare tradeoffs.Tom Lyon, Herman Quirmbach, Ferenc Szidarovszky, Mark Walker and two anonymous referees gave us helpful comments and suggestions on prior versions of this paper. Lucy Atkinson provided expert research assistance on numerical computations. Special thanks to Ted Bergstrom who gave us valuable suggestions about the first proposition.     

Demand by product characteristics: measuring solar cell quality over time

The purpose of this paper is to investigate the impact of innovation quality as a success factor of companies that satisfy demand in government-subsidized science-based markets. This paper focuses on the Photovoltaic market in Germany as a case study. It carries out the analysis in three stages. First, the efficiency of photovoltaic product characteristics is examined using data envelopment analysis (DEA). Second, by means of a metric re-scaling approach, the technical improvement of solar modules offered on the German market is analyzed over time. Next, the results of the second stage are compared to demand growth (evolution of market shares). In conclusion, it can be shown that innovation quality in science-based markets is often an explanation of long-term growth, but occasionally a reduction of performance characteristics meets demand.

Are functional assets or knowledge assets the basis of new product development performance?

According to a recent survey, a major focus of new product development research links peformance to mainly contextual, product-specific and internal organzzational factors. Interestingly, and despite the development of models of appropriability little of this research has assessed the impact of complementary assets and knowledge on peformance. The research reported in this paper, using a sample of a 128 UK manufacturing firms examines the role that knowledge and other complementary assets play in achieving new product success. Data from firms in different technological environments relating to strengths and weaknesses were combined into conceptual groupings,first on the basis of complementary assets embodying functional activities, and second on the basis of tangible and intangible assets and technical and non-technical knowledge. Although the functional assets grouping provided a better explanation of performance as regards new product development, the knowledge asset grouping provided a significant explanation, with intangible assets providing a more significant explanation than knowledge assets. In addition, peformance in new product development was not positively related to size. Both the functional and knowledge-based conceptual groupings provided additional explanatory power over traditional explanations of success in new product development. Thus, asset complementarity was demonstrated, with the functional asset taxonomy providing the superior classifcation for the analysis of complementay assets.     

产品市场竞争、知识外溢与企业技术效率提升

利用248家国防科技相关企业与具有军工资质的民营企业2009-2017年面板数据,分2009-2012年、2013-2017年两阶段研究产品市场竞争、知识外溢与企业技术效率间的关系。结果发现,产品市场竞争对于企业技术效率提升具有显著促进作用;相较于国防科技相关企业,这种正向效应在具有军工资质的民企中表现得更为显著,并且随着国防与民营经济的融合发展,这两种正向效应更为显著。进一步引入知识外溢与产品市场竞争交互项发现,无论是技术人员知识外溢还是技术人员产出外溢,随着外溢程度增加,均会抑制产品市场竞争对企业技术效率的正向影响;在国有国防科技相关企业中,技术人员产出外溢效应的抑制作用更强。     

The interaction effect of strategic orientations on new product performance in the high-tech industry: A nonlinear model

Innovation and market orientation are two strategic orientations or business philosophies that can guide a company in its business activities. Although the interaction effect of these two strategic orientations is conceptually recognized as a critical factor for new product's success, empirical results are mixed. This paper examines this issue in terms of innovation orientation, two types of market orientations (responsive and proactive), and new product performance. Based on a sample of 107 high-tech firms, the results of this study show that the interaction between innovation orientation and two types of market orientation yields different patterns of nonlinear responses for new product performance. Specifically, new product performance, when derived from the interaction between innovation orientation and responsive market orientation, is in the form of an inverted U, i.e., the interaction effect is contributory to firm performance until an optimal level is reached, and then the effect becomes detrimental thereafter. However, new product performance derived from innovation orientation and proactive market orientation is in the form of a U, i.e., the interaction effect is detrimental to firm performance until a threshold level is reached and then the effect becomes contributory thereafter. The different patterns of new product performance indicate that the costs and organizational learning effects of these two strategic orientation interactions are dissimilar. The paper concludes with a discussion of theoretical and practical implications of these findings.     

Industry shakeouts and product strategies: lessons from the US laser printer industry

Many industries experience a shakeout, which occurs when, after an initial increase, the number of firms drops significantly in a short period of time. A shakeout drives changes in the market structure and, thus, accompanying changes in firms’ strategies. In this paper, we explore differences in firms’ product strategies (i.e. product quality improvement, product line management, and product market strategy) before and after the initiation of an industry shakeout, focusing on the role of product exit. In analyzing a sample of US laser printer manufacturers and their products for the period between 1983 and 2002, we find clear differences in firms’ product exit decisions before and after the initiation of a shakeout. With these findings, our study contributes to the understanding of the link between industry shakeouts and firms’ product strategies.     

Labour market implications of EU product market integration

European labour markets are in a state of flux due to the changing market situation induced by international integration. This process affects wage formation through more fierce product market competition and increased mobility of jobs. This development is by some observers taken to enforce labour market flexibility, while for others it signals an erosion of social standards and in turn possibly the welfare society. Since labour is not very mobile in Europe, the effects of international integration on labour markets are mostly indirect via product market integration. We review the channels through which product market integration affects labour markets and perform an empirical analysis of the convergence and interdependencies in wage formation among EU countries. We find that integration is changing labour market structures and inducing wage convergences as well as stronger wage interdependencies, but it is a gradual process. Moreover, the present study does not support the view that international integration will lead to a 'race to the bottom' and rapidly erode domestic labour markets standards, nor that it will relieve politicians of the need to consider labour market reforms to improve labour market performance.     

金融危机背景下鞍钢产品策略现状与对策

从鞍钢集团的产品策略角度出发,结合金融危机背景条件,对鞍钢的应对策略和产品线调整状况作出分析,在此基础上总结鞍钢在金融危机中成功应对的经验,并分析未来产品策略。     

Pricing dynamics and product quality: the case of antidepressant drugs

The rising prices of pharmaceuticals have generated considerable, and often acrimonious, debate. Yet, there is little conceptual work or empirical evidence on pharmaceutical pricing strategies or on the time paths of these prices. This study provides a conceptual framework describing the interplay between quality and product differentiation in determining the preferred pricing strategy. We hypothesize that higher quality products will engage in price skimming strategies in markets where products are sufficiently differentiated, but will choose a market penetration strategy in markets that are less differentiated. We apply an empirical analysis to brand name antidepressants during the years 1999–2002, a market where differences in quality are modest. A nationally representative data set on drug utilization and expenditures is combined with a physician survey on the quality attributes of drugs to examine the effect of drug quality on pharmaceutical pricing strategies. Results indicate that higher quality antidepressants engage in a market penetration strategy, charging initially lower prices that rise over time. At approximately 6–7 years post-entry, prices of the antidepressant drugs examined converge. Prices of higher quality antidepressants continue to increase thereafter, eventually becoming the highest priced drugs in the therapeutic class. These findings are consistent with a market in which product differentiation is modest and consumers learn which drug works best for them through experience.     

The emergence of the outsourcing market and product technological performance

This study is a novel empirical endeavor to analyze the impact of market demand and product technological performance on the growth of industry's outsourcing activities. Using the laptop computer industry as an example, this study examines the connection between the growth of outsourcing activities and product technological performance as well as market demand. The results suggest that, in addition to the relative efficiency assumed from transaction cost economies, the products' technological performance and market demand might also influence the growth of industry's outsourcing activities.     

Persistence of product innovation: comparing breakthrough and incremental product innovation

In this paper we examine whether and to what extent breakthrough and incremental product innovation is persistent at the firm level. Drawing on a panel database created from the Community Innovation Survey (CIS) we find that lagged breakthrough product innovation ‘new to the market’, has a significant and positive influence on firms’ ability to develop current breakthrough innovation, while this is not the case for incremental-product innovation ‘only new to the firm’. Our findings show that the dynamics of innovation persistence differ across types of (product) innovations.     

Building Innovation Networks: Issues of Strategy and Expertise

This article investigates the role of networks in new product development by reporting on a contemporary case study of a firm in the defence electronics sector. A specific focus is the development and ongoing management of a network that comprises a number of formal inter-firm strategic alliances. The paper begins by reviewing earlier literature on technology strategies for innovation that has identified a key role for inter-firm networking in the organization and management of new product development. We then consider the related issue of the relevant management expertise, which enables firms to adopt a network approach to their strategy for innovation by developing a competence in the process of network building. In this particular case study the critical issue centred upon the extent of the internal resources in terms of time and personal effort that was devoted to building trust and actively managing various inter-firm relationships over time. The article concludes that while inter-firm networking can facilitate new product development across firm boundaries, it is not a panacea for success. Whilst financially successful in terms of product and market development, the networking strategy has also set up problems within the particular case study firm in terms of resourcing and managing the very growth that has been generated.     

Building Innovation Networks: Issues of Strategy and Expertise

This article investigates the role of networks in new product development by reporting on a contemporary case study of a firm in the defence electronics sector. A specific focus is the development and ongoing management of a network that comprises a number of formal inter-firm strategic alliances. The paper begins by reviewing earlier literature on technology strategies for innovation that has identified a key role for inter-firm networking in the organization and management of new product development. We then consider the related issue of the relevant management expertise, which enables firms to adopt a network approach to their strategy for innovation by developing a competence in the process of network building. In this particular case study the critical issue centred upon the extent of the internal resources in terms of time and personal effort that was devoted to building trust and actively managing various inter-firm relationships over time. The article concludes that while inter-firm networking can facilitate new product development across firm boundaries, it is not a panacea for success. Whilst financially successful in terms of product and market development, the networking strategy has also set up problems within the particular case study firm in terms of resourcing and managing the very growth that has been generated.     

Competition and product quality in the supermarket industry

This article analyzes the effect of competition on a supermarket firm's incentive to provide product quality. In the supermarket industry, product availability is an important measure of quality. Using U.S. Consumer Price Index microdata to track inventory shortfalls, I find that stores facing more intense competition have fewer shortfalls. Competition from Walmart—the most significant shock to industry market structure in half a century—decreased shortfalls among large chains by about a third. The risk that customers will switch stores appears to provide competitors with a strong incentive to invest in product quality.     

Corporate governance structure and product market competition

This article assesses the effects of the competitive structure of a product market on a firm’s corporate governance structure. Our model demonstrates that shareholders strategically determine the corporate governance structure, including the manager’s stock ownership and his controlling power over the firm, in order to maximize their utility in the product market competition. We find that the manager’s stock ownership is lower and his controlling power over the firm is higher when the firm’s product is more profitable or when competition within the product market is more severe. The inefficiency of the wealth transfer from shareholders to the manager also affects the corporate governance structure.     

Advertising bans and product demand: how does marketing affect demand for a differentiated product?

Applied economists have made extensive use of product category time series studies to investigate the effects that an advertising ban might have on markets for potentially harmful products such as tobacco and alcohol. This paper argues that such studies can cast little light on the question, partly because they contain no plausible hypothesis of how advertising influences demand in a market for differentiated products. This paper extracts such an hypothesis from literature on the psychology of consumer behaviour, and uses it in simple economic model of a differentiated product market. The analytical results are sensitive to the precise assumptions made about the competitive structure of the market. This apparently negative conclusion is an important warning against making over-generalized predictions about the effects of an advertising ban. Finally, the paper makes several proposals about how its hypothesis could be tested empirically.     

Innovation,product development and market value: evidence from the biotechnology industryinnovation in biotechnology industry

The subject of the paper is financial valuation of firm's knowledge assets and returns to innovation in the biotechnology industry, where such assets appear to play key role in the commercial success of a product. The biotechnology industry is extremely research-intensive, and successful R&D drives profitability. Further, the pharmaceutical product development advances in a number of well-defined stages that allow relatively precise measurement of product development outcomes. The study reports recent biotechnology R&D statistics, and provides estimates of private returns to innovation and product development activity in the biotechnology industry. The conclusions indicate that the financial market recognizes the value of drugs in product development stage, as it expects the innovative knowledge embodied in drug development projects to become marketable products in the future.     

Chinese competition and product variety of Indian firms

Using detailed firm-product-year data across manufacturing industries in India, and exploiting the exogenous nature of China’s entry into the WTO in 2001, we investigate the link between the impact of import penetration from China on the product variety of Indian manufacturing firms. We find: (i) robust and significant effects of product drop, with the effect coming only from competitive pressure in the domestic market; (ii) robust evidence of product drop or ‘creative destruction’ only for firms belonging to the lower-half of the size distribution; (iii) firms drop their peripheral/marginal products and concentrate on the core ones; and (iv) the result is strongest for firms producing intermediate goods. For an average Indian manufacturing firm, a 10 percentage point increase in India’s Chinese share of imports in the domestic market reduces the product scope of firms by 1.7–4.4%. In contrast, we find positive effects on product scope when firms are importing intermediate goods. We also find evidence of significant productivity effects and within-firm factor reallocation. Our results are consistent to a battery of robustness checks and IV estimation.     

Fostering new product success through learning competences

Drawing on the resource-based view and the dynamic capability approach, the present paper analyses the effect of learning competences and innovation strategy on new product success (NPS). The study uses a sample of Spanish manufacturing firms. Results highlight that the new product innovation strategy is positively related to NPS and both exploration and exploitation competences. The study also finds that technological dynamism plays a moderator role in these relationships that weakens the effect of innovation strategy on both NPS and exploitation. Finally, it was also concluded that both exploitation and exploration competences not only have a positive and curvilinear effect on NPS, but also compete for scarce resources. This suggests that a balance between exploitation and exploration is needed.     

产品创新对组织绩效关系之研究

越来越多的企业利用不断推出新产品获得市场与消费者的青睐,以建立长期竞争优势。企业若能成功推出新产品,除能以独一无二的新产品提高产品与市场的价值之外,更能提升企业整体竞争力。然而,在现今竞争激烈导致产品生命周期急遽缩短的趋势下,使得产品创新在企业日常营运角色中的重要性日渐增加,企业若能掌握产品推出时机,并且藉由创新延长产品生命周期,就有机会维持企业在座业中的领导地位。本研究以3M作为个案研究之对象,探讨渐进式创新、技术突破、市场突破以及激追式创新等四种不同的产品创新类型对组织绩效的影响,期能藉由实际个案与相关数据显示产品创新与组织绩效间之关联性。研究结果显示,无论属于何种产品创新类型,对组织绩效都有正向的影响。若能激发激进式产品创新的产生,更能透过新产品或新技术创造新的产品践,亦能强化组织的竞争优势,成为组织竞争优势的根源。3M超过百年的发展历史以及不断创新的历程与经验,使它成为商业历史发展的裹程碑外,更成为现今各企业的典范与楷模。