烟台休闲装消费市场分析

该研究将烟台消费者作为研究对象,设计调查问卷,采用实证主义研究方法,对烟台休闲装消费市场进行研究,通过相关分析,得出相应的结论,找出烟台休闲装消费者和消费市场的特点,从而有效地帮助企业了解消费者和市场,实施合理的营销策略。     

高校学困生转化探析

随着时代的发展,人们越来越关注教育中的每一个个体,越来越重视教育质量整体的提高。文章分析了高校学困生的现状及产生原因,并对学困生转化提出了几点思考。     

元认知策略培训对学生英语阅读学习效果影响的实证研究

学习者的元认知就是对如何学习一门语言的自我认识与自我反省。元认知策略是元认知的组成部分,是学习者为了成功学习一门外语所采取的管理措施。在现行的大学英语课堂上进行系统的元认知策略训练与指导是提高教学效果的有效途径,对于纠正学生不恰当的英语学习方法和策略,提高语言学习的信心与兴趣,提高自主学习能力等方面起着极其重要的作用。     

基于价值工程的物流设施项目成本控制研究

利用价值工程理论从技术、经济两个角度对物流设施项目成本控制进行了研究.通过计算成本系数、功能系数和价值系数,从而确定最优成本策略,为进一步推进物流设施项目成本控制和科学决策提供了一种新方法.     

Types of Word-of-Mouth Messages: Information Search and Credence-Based Services

Word-of-mouth communication (WOMC) has been recognized as a powerful marketing communication medium and a credible information-gathering tool. To date, the various types of WOM messages have not been adequately studied, especially in credence-based services (CBS). Using the individual interview technique, this study fills this gap by describing the three types of WOMC messages in CBS information-gathering. The results contribute to the ongoing development of WOMC theory and also advance management's understandings of the types of WOMC messages in the CBS information-gathering process.     

农产品流通中逆向物流与价值链最大化研究

分析了当前我国农产品流通中存在的问题,提出了通过逆向物流实现农产品价值链的最大化,从而放大农产品在从农村到城镇的逆向流通的价值效应.通过优化物流运送方式,探索出了农产品逆向流通效益最大化的运作模式,提出农产品流通各个供应链要强化协作,各自发挥优势,从而实现双向共赢.     

Modes of Foreign Direct Investment and Intellectual Property Rights Protection: Wholly‐owned or Joint Venture? Firm‐level Evidence from Taiwanese Multinational Manufacturing Enterprises

This paper finds evidence from Taiwanese manufacturing multinational enterprises (MNEs) for the period 2003–2005 to show that Taiwanese manufacturing MNEs are more likely to choose joint ventures (JVs) if intellectual property rights (IPRs) protection in the foreign direct investment (FDI) host country is strong. The estimation results suggest that if a country with an IPR strength similar to the level of Chile increases its IPR protection to the strength of Taiwan, the probability of forming JVs in that country will increase by 13.8%. One policy implication of this study is that developing countries can stimulate local participation by IPR reform.     

森林生态补偿研究进展及关键问题分析

详述了国内外森林生态补偿的发展概况,深刻分析了生态补偿的三个关键科学问题,并指出了今后的研究方向:明确与我国现实需求相一致,具有中国特色的生态补偿概念;建立一套具有现实有效性、能与当地社会经济发展水平相一致的生态补偿标准;进一步研究自愿协商的方式在生态补偿中的应用,在政府的协调下,通过生态付出区和生态收益区民主协商,建立上下游联动,根据市场变化灵活浮动的生态服务补偿方式。     

Tumbling Auto Import and Export

The seemingly rebound global financial crisis has seri- ously eroded world economy from 2008, of which China＇s tumbling auto imports and exports business is a good example. At the beginning of 2008 it kicked off as an excellent year for the Chinese automotive market, but ended with the onset of a recession in last quarter both from the perspective of import and export.