福建省服务业FDI对服务贸易影响的实证研究

通过构建VAR模型,并运用协整检验、脉冲响应函数与方差分解等分析方法,对福建省2000-2012年服务业实际利用FDI与服务贸易之间的长期动态关系进行了实证研究.结果显示:在短期内,服务业FDI与服务出口存在互补关系,与服务进口存在替代关系;长期来看,服务业FDI与服务进出口的关系不稳定.最后根据结论给出一些政策建议.     

Consumers' reactions to food scares

In the past decade many food hazards appeared (i.e. bacteria of Escherichia coli, dioxins in pork). When information about food hazards is announced, many concerns about food product arise. As a result consumers stop buying the kind of food in which hazard appears, which makes losses to the food producer. In this study, the results of survey are presented. The survey was conducted among 712 respondents in the southeast Poland. Respondents were asked about the source of information they prefer to be informed about the food hazard, their reactions to food hazard and their ways to protect themselves from food hazards in case of food scares. On the basis of the results, it was found that the main sources of information they prefer are television (85.4% of indications) and the Internet (61.4% of indications). Moreover, when a food hazard appears and consumers are informed about this fact their first reaction is to check if they have bought this product, and 30% of respondents declared that they would not buy this product again. To make sure that a particular food product is safe, consumers buy products they know (70.5% respondents). The answers varied on the socio‐demographic characteristics of respondents.     

协商：一种解决土地征收补偿问题的行动选择——以河南省D镇为例

文章通过对河南省D镇集镇规划实施过程中政府与农民就土地征收补偿价格进行协商的调查分析后认为,遵守法律法规是成功协商的前提,尊重对方的主体地位是协商的根本,理性的提出要求和积极给予回应是达成共识的关键。因此,文章最后提出,完善法律法规,促进村民文化资本的积累,加快农民自身组织建设,真正落实农民的话语权。是解决由征地补偿和安置问题所引发的征地纠纷问题的最佳行动选择。     

Personal response systems and learning performance: The mediating role of learners’ engagement

The use of personal response systems (PRSs) to support the learning process is increasing. This study examines the impact of PRSs from individual learners’ and instructors’ perspectives on individual learners’ engagement with PRSs and their learning performance. Data were collected from a sample of 236 undergraduate bachelor of business administration students in the School of Business at a Hong Kong university. The results indicated that the learner interface was important to individual learners’ engagement with PRSs and their learning performance. Instructor attitude and technical competence had significant impacts on learning performance. Engagement with PRSs partially mediated the effect of both perspectives on learning performance. Implications for the theory and practice of individual learners’ learning performance are discussed.     

‘Fear of Missing Out’ (FOMO) marketing appeals: A conceptual model

The ‘Fear of Missing Out’ (‘FOMO’) is a well-known concept in popular culture. Consequently, it has been co-opted and successfully utilised in commercial advertising appeals to initiate sales. However, academic research to date has focussed exclusively on FOMO as an individual trait leading to self-initiated FOMO-driven behaviours. By contrast, the success of FOMO sales appeals relies upon consumers’ responses; therefore, it is necessary to understand these response mechanisms. This is the first known academic research to investigate consumer response mechanisms in relation to externally initiated FOMO appeals. In doing so, this research develops an original taxonomy of FOMO appeals; establishes a thematic map of response elements; identifies theory relevant to individuals’ responses; formulates an operational response model; and proposes a future FOMO research agenda.     

Optimal distribution of the injured in a multi-type transportation network with damage-dependent travel times: Two metaheuristic approaches

We study a location-allocation-routing problem for distribution of the injured in a disaster response scenario, considering a three-type transportation network with separate links. A circle-based approach to estimate the impacts of the disaster is presented. After formulating relations for computing the percentage of the injured, the destruction percentage and the damage-dependent travel times, the problem is formulated as an integer nonlinear program. We utilize a genetic algorithm and a discrete version of the imperialist competitive algorithm for solving large problems. An empirical study focused on earthquakes in Tabriz, Iran, illustrates applicability of the proposed model and performance of the proposed algorithms.     

我国大麦价格波动特征及其影响因素分析

[目的]大麦价格剧烈波动会直接影响大麦种植户的生产积极性和大麦产业的平稳发展,研究大麦价格波动特征及其影响因素,有助于提升大麦产业链相关主体识别和应对市场风险的能力,促进大麦产业的健康发展。[方法]文章先采用HP滤波法和ARCH类模型分析了2011年4月至2017年2月我国大麦价格波动特征,然后采用脉冲响应函数分析了我国大麦价格波动影响因素。[结果]我国大麦价格波动存在明显的季节性和周期性,样本期内总体上呈现逐渐下降趋势;我国大麦价格具有显著的波动集聚性,我国大麦价格具有显著的不对称性;在该文选择的影响因素中,大麦进口量和国际大麦价格是影响我国大麦价格波动的主要因素。[结论]该文提出必须保障并提高国内大麦合理产能、完善大麦价格监测预警体系、加强国内大麦进口企业整合和推动大麦进口来源多元化的政策建议。     

National response strategies and marketing innovations during the COVID-19 pandemic

During the COVID-19 pandemic, different nations have adopted a variety of response strategies to fight and contain the new coronavirus. Such national response strategies can be classified into three categories based on their underlying philosophy: strict control with unlimited resources, relentless contribution with limited resources, and rough rationality with limited resources. We discuss the philosophies, characteristics, and performances of the three response strategies and when they should be adopted. We also examine what marketing innovation strategies enterprises should adopt to survive and grow their businesses in both the short and long term. This study provides important strategic implications for national policymakers and enterprises on the use of response strategies as well as marketing innovation tactics and strategies to be used both during and after the pandemic.     

Personalized managerial response and negative inconsistent review helpfulness: The mediating effect of perceived response helpfulness

Understanding the effect of managerial response on online review management has attracted the attention of scholars in recent years. However, the effect of personalized managerial response on the negative inconsistent review is a lack of evidence. This study investigates how personalized managerial responses influence negative review helpfulness according to the various levels of review inconsistency and the underlying mechanism behind the effect. We adopted a secondary data analysis based on the TripAdvisor dataset and used an online experiment study to investigate the impact mechanism. Findings reveal that the personalized managerial response positively influences review helpfulness, review inconsistency (negative rating with positive textual sentiment) moderates the effect of personalized managerial response on review helpfulness, and perceived response helpfulness mediates the above relationships. More specifically, personalized managerial response to negative inconsistent reviews has a pronounced effect on consumers’ perception of response helpfulness and their evaluation of review helpfulness. This study improves the current understanding of managerial responses, and provides practical guidance for hoteliers, consumers, and travel websites.