事业部制在中国企业推行的误区及其对策

中国企业自20世纪八十年代以来引入事业部制的组织管理模式，但由于对事业部制的认识欠缺，纷纷遭遇尴尬。本文通过对制度、组织、文化和外部经营环境等四个因素的综合分析，解读了事业部制的推行条件，并提出了中国企业走出事业部制推行尴尬的相应对策。     

中文网络资源指南分类体系比较分析

通过对六种中文搜索引擎网络资源指南一、二级类目的比较分析,总结现有中文网络分类目录类目设置的规律及存在的主要问题,提出制定规范的网络信息分类标准的必要性、可行性与一般原则。     

关于实验与量化分析方法引入大学生"三观"教育可接受性研究的探索

世界观、人生观、价值观教育是大学生思想政治教育的核心部分,目前我国在这方面的研究还缺乏理论支撑且效果不明显,很少考虑到大学生对于“三观”教育的可接受性。通过借鉴国内外相关研究,运用实验与量化分析的方法对这一问题进行初步探索,从而得出结论:以理论讲授为主的思想政治理论课教学方式对提高大学生“三观”教育的可接受性影响较小,需要我们在此后教学中进行改革、创新;当前大学生关注理论联系实际,我们要善用这一优势,以点带面,提高“三观”教育的可接受性。     

安徽省高技术产业技术创新效率研究

运用因子分析定权法测算安徽省高技术产业的技术创新效率,结果发现技术含量相对较高的产业其技术创新效率较低,而技术含量相对较低的产业其技术创新效率反而较高。这说明安徽高技术产业走技术创新之路仅处于起步阶段,而市场环境是影响安徽技术创新效率的重要因素。     

Brands matter: An empirical demonstration of the creation of shareholder value through branding

This research responds to the attendant need for empirical evidence pertaining to how marketing affects firm performance. Using the Fama-French method, common in finance, and a leading marketplace measure of a brand’s financial equity value, the authors provide empirical evidence for the branding-shareholder value creation link. The results extend previous research by showing that strong brands not only deliver greater returns to stockholders than does a relevant benchmark but do so with less risk This finding holds even when market share and firm size are considered. Barclays Global Investors Thomas J. Madden is a professor of marketing and director of the Professional MBA/Executive International MBA programs at the Moore School of Business, University of South Carolina. His research focuses on the measurement of brand meaning, marketing metrics, and value-based marketing strategies. His research has appeared in theJournal of Marketing Research, theJournal of Marketing, and theJournal of Consumer Behavior. Frank Fehle (frank.fehle@barclaysglobal.com) is the head of Europe Equity Research at Barclays Global Investors in London, United Kingdom. Previously, he was an assistant professor of finance at the University of South Carolina. His research focuses on empirical asset pricing, market microstructure, risk management, and derivatives. His work has appeared in theJournal of Financial Economics, theJournal of Futures Markets, theJournal of Economics and Business, theReview of Quantitative Finance and Accounting, among other journals and conference proceedings. Susan Fournier is an associate professor of marketing at Boston University. Her research focuses on branding and brand relationship marketing. Current projects explore person-brands, resonance as a moderator of the brand meaning → brand strength connection, the types of relationships consumers form with brands, and dynamic processes of relationship development and evolution. She served for 9 years on the Harvard Business School faculty and 2 years as a visitor at Dartmouth College. She consults with a range of companies to inform her teaching, case development, and research.     

职业经理市场价格研究

本文构建了市场中职业经理数量统计指标体系和职业经理收入统计指标体系，并利用指数平滑移动法对职业经理市场收入进行了预测分析，同时对职业经理市场供求关系进行了探讨。     

委托代理风险的多维标度与防范对策研究--来自复杂系统和博弈论的启示

委托代理风险是现代企业治理中的共性问题,由于传统研究侧重于契约关系的完善而缺乏对风险性质本身的深入解析,所以研究的结果可以改善代理关系, 但未必能有效防止风险.本文在对现代企业理论相关研究进行探讨的基础上,将研究的焦点从契约关系研究转向风险性质研究,从经济维、政治维、文化维、时间维四个角度对代理风险进行了深层次剖析,并针对代理风险的特性提出了相应的防范对策.     

民间组织管理制度的经济学分析

我国现行的"管制型"民间组织管理模式不利于民间组织的发展。通过比较现行管理制度下的成本与收益发现,要推动民间组织管理制度的变革,建立和谐的国家与社会关系,必须放松对民间组织的控制。     

我国企业创新力不足的影响因素分析

创新力是企业保持竞争优势的核心要素,企业必须加强创新能力的培养。在总结我国企业创新力不足的基础上,可以对相关影响因素进行分析。     

汉英颜色词的异同对比及分析

中英文化历史悠久,两种文化背景下颜色词的起源、发展演变、语义及运用,既有相同之处,也存在着很大的差异.通过汉英对比的方法,对汉英两种语言中的部分颜色词的语言特点、文化意义的异同进行比较,可以帮助我们更好地理解和运用语言及其文化.