大型零售商主导购物中心零售业态双边市场运行机理

购物中心零售业态是传统的具有双边市场特征的交易平台。大型零售商通过整体租赁购物中心零售业态进行选址开店的模式,可以看作是双边市场中基于零售商一体化双边市场交易平台的行为。一体化结构下,大型零售商不仅成功实现零售业态的进一步拓展,本身也由单纯从事商品销售的零售商转变为具有双边市场特征的平台企业。作为平台企业,其运作机制遵循双边市场的经营特征,主要表现在倾斜定价机制和平台多产品组合竞争。但其核心竞争力依然来源于自身经营商品的竞争优势。     

Consumer perceptions of higher and lower-level designed store environments

The role and influence of esthetics in the consumption of store environments remains poorly understood. Little is known about how esthetics propose substantial or adjunctive roles in consumers’ store experiences. The aim of this paper is to examine consumer perceptions of store design-architecture in high and low-level design contexts. Building on the esthetics, and environmental psychology literatures, our findings confirm consumers’ determinations of perceptual differences in the esthetic content contained in presented store environmental stimuli. Latent means comparisons confirm consumers’ perceptions of the presence of a high-level design in one fast-fashion store with a low-level design of a second store of the same retailer using a Confirmatory Factor Analysis. The results demonstrate the reliability and validity of the proposed constructs in confirming the presence of higher and low-levels of design. This research, thus, expands on the extant number of store specification and response constructs and prospectively opens up new lines of store environments research.     

随机需求下供应链协调的联合契约模型研究

市场需求为随机需求且受零售价格与销售努力影响的条件下,讨论了三级供应链契约协调问题,设计了基于数量折扣契约和收益共享契约的联合契约模型.证明了通过合理设置契约参数,可以实现供应链整体利润的最优化和各成员利润的帕累托改进,并用一个算例分析了契约参数对供应链各成员利润的影响.     

零售企业的物流模式及其影响因素研究

本文以零售企业的物流活动作为研究对象,通过实地走访调查和案例分析,研究了零售企业在中国目前条件下所采用的物流模式,以及影响零售企业选择物流模式的主要因素。调查与分析结果显示:第一,在目前的零售物流中,供应商主导的物流模式占居主导地位,而其中又以M12(供应商→零售商→消费者)最为普遍;第二,被调查的大部分零售企业使用了两种以上的物流模式,其中一种是主要的,其他则是辅助的;第三,即使采用相同的物流模式,各个企业的具体操作方法也有很多不同。第四,一些因素(如供应商的规模与实力、物流成本、产品特点和环境条件)被普遍认为对零售企业选择物流模式有影响,而另外一些因素(如零售企业的规模和实力、物流对零售企业成功的影响程度、零售企业的经营组织形式和业态等)则只被个别企业认为对其选择物流模式有影响。本文最后对这些结果的意义进行了讨论。     

日本《大店法》的形成与废止

日本制定<大店法>的初衷是为了调整大规模零售店铺的零售业务活动,协调超市、百货店及中小零售商业者的业务范围,而不是抵挡限制外资流通企业的进入.本文认为,<大店法>在日本是一部自相矛盾,违背自由竞争原则,阻碍流通现代化,抑制日本零售业国际竞争力的法律,其预期目标与实际效果大相径庭,其教训和经验值得我们深思.文章指出,在零售业发展阶段,政府用调整的手段往往是事与愿违.     

B2C网站整合传统连锁零售企业的探讨

B2C网站整合传统连锁零售业,可解决B2C电子商务发展过程中遇到的物流难题,通过这种整合,连锁经营企业也快速拓展了电子商务业务,两者的结合,可实现优势互补,资源共享,应进一步探讨整合的实施对策。     

Relationship Commitment and Ethical Consumer Behavior in a Retail Setting: The Case of Receiving Too Much Change at the Checkout

In this study, we conducted two experiments to examine the effect of relationship commitment on the reaction of shoppers to receiving too much change, controlling for the amount of excess change. Hypotheses based on equity theory, opportunism and guilt were set up and tested. The first study showed that, when the less committed consumer is confronted with a large excess of change, he/she is less likely to report this mistake, compared with a small excess. Conversely, consumers with a high commitment towards the retailer are more likely to tell when they receive too much change, especially when the amount is large. The second experiment provided an explanation for these findings: the less committed consumer is driven by opportunism, whereas guilt-related feelings play an important role in a high commitment relationship. These results have several implications for both retail management and future research.     

新形势下出境游发展应处理好几个关系

2002年7月1日《中国公民出国旅游管理办法》的实施，将我国出境旅游带入一个历史新阶段，表现出五大发展特点。因此，现阶段出境游发展需要重新认识形势，重新定位市场，重新思考发展策略。在此基础上，对出国游组团社提出了五个建议：珍惜特许经营权；加强自律，规范经营、网络化、品牌化发展；三大旅游市场全面推进；努力争取进行跨国经营。文章分析认为，出境游组团社之间实行互为代理，有利于促进旅行社在营销层次的网络化，推动形成批发与零售的专业化分工体系。     

Feminism and the Physical Cultural Studies Assemblage: Revisiting Debates and Imagining New Directions

Abstract

The relationship between feminism and PCS is complex and an exemplar of the politics of knowledge production. We begin this paper by detailing the evolving relationship between feminism and PCS, and identify two key ways that feminist sport scholars have responded to PCS. Whereas one group has rejected PCS outright, another is reappropriating PCS for their own purposes. Aligning with the latter, in the remainder of the paper we offer one of many possible imaginings of a feminist interpretation of the PCS assemblage. More specifically, we briefly outline how a feminist engagement with some of the key tenets of PCS facilitated new understandings of New Zealand women’s embodied experiences of netball, includingMāori women.In so doing, we reveal what a FPCS approach might look like in practice and highlight ways that feminist scholars have, and can continue to, contribute to the PCS agenda through embodied, theoretical, reflexive, political, contextual and culturally-specific research.     

提高我国零售企业国际竞争力的对策

面对国际商业企业的冲击,我国零售企业要发挥自身发展空间和发展潜力较大及国家政策支持的优势,通过创新来提高国际竞争力。在制度创新方面,积极推进以产权制度为核心的改革,建立产权清晰、权责明确、政企分开、管理科学的现代企业制度,组建跨地区、跨行业、跨所有制的企业集团,形成产业的有效规模;在经营创新方面,塑造企业形象,实施品牌战略,建立现代企业文化,合理布局网点,扩大经营空间,使多种零售业态共同发展,新业态快速成熟;在管理创新方面,实施知识管理和战略管理,建立科学的人才激励机制和培养机制;在技术创新方面,采用先进的经营技术和管理技术,发展电子商务。