MBA教育品牌策略研究——以上海财经大学商学院为例

我国MBA教育经历了国际化、标准化的发展过程,已进入竞争激烈的白热化发展阶段。创新塑造MBA教育品牌,有利于MBA院校的脱颖而出。本文结合上海财经大学商学院MBA教育品牌建设实践,探讨其在品牌定位、品牌提升及品牌推广等方面的策略经验和实施效果,提出设立精确品牌定位、提高品牌核心竞争力等品牌建设建议,希望能为其他MBA院校在创新品牌策略方面提供一定借鉴。     

探究分析GPS技术在地质勘测中的应用

随着科技与时代的发展,GPS技术在各大行业的应用越来越广泛,给交通、运输带来了一定的便利,GPS作为一种全球定位系统,具有较多的优点,其中最值得一提的是其定位的准确性、可靠性,在地质勘测工作中GPS技术是不可或缺的一部分。本文从GPS技术出发,分析了地质勘测工作的特点,对GPS技术在地质勘测中的应用进行探讨。     

不同领导岗位的角色定位

本文从影响角色定位的因素、如何做好角色定位、正副职之间如何处理定位冲突等方面,对领导如何准确定位个人角色进行论述。针对主要领导岗位调整后的角色转换,从保持良好心态、尽快进入角色、时刻做到"在状态"等方面阐述分析,对现实工作中领导干部科学定位角色、更快适应岗位调整、建立高效协作的管理团队有一定借鉴意义。     

井下人员定位及胶轮车监控系统的研究

为了提高煤矿生产的安全性,本文通过阐述井下人员定位及胶轮车监控系统在矿井生产中的应用,介绍该系统的工作原理和功能,在一定程度上为矿井的安全生产提供参考依据。     

GPS在集输管道异常位移监测技术中的应用

集输管道是石油、天然气的主要运输渠道,承担着能源运输的重大责任。一些重大管线如果发生事故,则给国家造成不可估量的损失。这就迫切需要解决管网事故率高的问题,以减少由此造成的不必要的损失。采用GPS系统来监测长距离集输管道的异常位移,具有全天候、高精度、自动化程度高等特点,并且卫星通信覆盖能力强,信号稳定,相对于人烟稀少的地点,更具有优势。本文介绍了利用GPS(RTK)技术监测集输管道实时位移的方法和实现途径。     

The effect of a destination branding strategy for rural tourism on the perceived value of the conservation of the indigenous resources of the rural tourism destination: the case of Spain

The identification of mechanisms that encourage the tourism sector to contribute to sustainable conservation is of great interest. The present work proposes the use of destination branding based on contribution to the conservation of the indigenous resources of the rural tourist destination, and studies the effect this has on perceived value for the tourist visiting the destination. A scale of destination brand identity is validated, along with a scale for destination brand positioning and another for perceived value, as viewed by the tourist, of contribution to sustainable conservation. The perceived value scale offers an overall perspective which includes: functional-affective factors; benefits–sacrifices; the pre-visit stage; and the stay in the rural tourism location. These findings make a new contribution to both literature and to the professional sector.     

Examining the ‘relative image’ of tourism destinations: a case study

Many traditional destination image studies employ a non-comparative assessment approach. This study, however, suggests defining and measuring destination image in a comparative manner (termed ‘relative image’) for the purpose of destination positioning. Using a case study on American leisure travellers’ image of Mainland China, the author proposes and demonstrates the utility of a multi-step procedure of relative image assessment. The author concludes that by utilising competing destinations as a reference frame and replicating tourists’ actual decision-making process, relative image assessment may generate more relevant information and insights for destination marketers.     

我国污水治理的"产治分离"体制

在现行"谁污染谁治理"的治污体制下,企业出于追求利润最大化的考虑,必然产生将污水偷排滥放的行为.要彻底解决污水治理问题,必须建立新的污水治理体制,能够满足"偷排污水不能获得经济上的利益"的要求.新体制应该是"产治分离",即企业的产品生产和污染治理相分离.企业专注于产品生产,并按预先核定的污水排出量缴纳治污费;组建专业化的公共事业组织专门进行污水处理,并向用户提供可利用的再生水.进行污水处理的公共事业组织具有公益性、非营利性,其人员参照公务员的办法管理.     

面向持续竞争优势的企业战略定位研究

文章分析了企业陷入竞争误区的三个主要原因:方法重于方向、模仿重于创新、竞争重于合作;探讨了企业通过正确地进行战略定位以获得持续竞争优势的三种关键行为:围绕顾客创造特色、权衡利弊作出取舍、整合要素实现匹配.     

Positioning strategies for branding services in an emerging economy

ABSTRACT

The concept paper adopts a positioning type for the purpose of branding services in a transitioning economy. The consumer-based typology is deemed appropriate and relevant as it represents consumer expectations, reflecting the paper’s key argument that consumer-based positioning strategies are appropriate for branding purposes. Consequently, the paper adopts a positioning type for illustrative purpose. The three positioning strategies adopted were—‘service reliability’, ‘social responsibility’, and ‘branding’ apply to the Ghanaian context. The ‘service reliability’ strategy has a ‘universal’ appeal and is the most prevalent in application. The ‘social responsibility’ to a large extent reflects the caring and community-based nature of the Ghanaian society, whilst the ‘branding’ strategy appears more applicable to international than local firms. The paper contributes to theoretical knowledge in its key assertion that the application of consumer-based positioning strategies for branding is appropriate and beneficial. Practically, the derived propositions will guide the manager in decision making on branding.