谈商品包装中的色彩运用

在被称为色感时代的今天，如何准确的捕捉市场的商品色彩及形象信息，了解消费者的需求去向，并抓住隐藏其后的商品销售原因，确定企业战略的目标性形象，其关键在于色彩包装研究的成功与否。     

论包装策略与绿色物流竞争力构建

从绿色包装设计、绿色包装材料、绿色集装、绿色回收、绿色包装文化、包装标准化等方面来探讨绿色物流竞争力的建立。     

利乐复合材料力学性能的研究

本文阐述了利乐包的结构、材料,并对利乐包的各项力学性能进行实验测试,进而讨论利乐包的环压、拉伸强度以及纸盒的抗压强度,分析了利乐材料外界压力下的变化过程以及能够影响其力学性能的因素。使读者了解利乐包的结构、材料特点,对日常生活中奶制品包装有较为全面的认识。     

可持续发展的包装设计探析

当代设计已经从绿色设计、生态设计走向可持续设计的新理念趋势。包装设计不仅要考虑设计的美学价值与商业价值,更需要社会价值与生态价值,避免一味的设计竞争带来的资源枯竭。在可持续发展观的引导下,遵循物尽其材、少而精的设计原则,从包装结构减量化、材料生态化、绿色图形化等表现手法进行生态包装的可持续发展,提出了现代包装设计的理想境界,以实现人与社会的协调可持续发展。     

The Influences of Portion Size,Context and Package Characteristics on Snack Food Consumption: Evidence from a U.S. Rolling Cross-Sectional Survey

Using a rolling cross-sectional sample of over 40,000 U.S. snack food consumers during 2004–2010, we build a three-dimensional model to study how portion sizes, consumption context, and package characteristics jointly affect the amount of food consumed. As with prior research, we find that consumption does increase with larger portions. However, this effect diminishes significantly when accounting for the consumption context and packaging characteristics as consumption drivers. Most important is how the snack is presented to consumers at the point of consumption (type, size, and quantity of packages). We also find that snacking on impulse, alone, with a beverage, or while watching television increases the amount consumed, whereas socializing or snacking at home decrease consumption. We test our model over seven snack types (potato chips, crackers, cheese puffs, nuts and seeds, tortilla chips, pretzels, popcorn), and find that our results hold even for products with different cross-category granularity, palatability, and satiety.     

红外光谱法对PE食品包装膜中再生料的快速鉴别

利用红外光谱法鉴别聚乙烯包装膜中是否含有再生料,结构表明,红外光谱分析法作为定性分析,通过和样品标准光谱特征的对比,完全能够鉴别出样品中是否添有再生料。该方法除了测量速度快的优点外,还具有分析成本低、无污染,操作简单方便等特点,在所建立模型的预测范围内,能对样品进行准确、快速的定性分析。     

How green is your packaging—A comparative international study of cues consumers use to recognize environmentally friendly packaging

Consumers have grown increasingly aware of the impact of packaging on the environment. Therefore, interest has grown in more environmentally friendly packaging, but we wondered how consumers recognize ‘green’ as distinct from ‘grey’ when evaluating packaging. We asked over 3,000 respondents from Germany, France and the United States how they recognize environmentally friendly packaging. To solicit responses that we may not have anticipated, we used an open‐ended format, which we then followed with a closed‐ended format so that we could compare the two sets of responses. Not surprisingly, in both sets of responses, we found labelling to be the attribute consumers rely upon most, as well as evidence of misleading labels. We also found consumers in Germany and the United States relied on information on the packaging and named searching for information as one of their preferred ways to decide whether packaging is environmentally friendly. French consumers seemed less trusting of published information and more trusting of the look and feel, especially the material, of the package. Our results point to the importance of cultural influences in the acquisition of perceptual cues by the consumer.     

新疆食品包装行业的发展现状与问题分析

食品包装是食品商品的重要组成部分,由于与食品直接接触,不安全的食品包装中的有害物质可能迁移至食品中或与食品成分发生化学反应,引发食品安全问题。虽然我国早已建立有关食品包装的卫生标准,但是食品包装安全问题始终未能引起全社会的广泛关注。近几年,随着消费者安全意识的提高和国家监管力度的加强,食品包装被逐步提高到了和食品安全一样的高度。通过走访企业、座谈询问、查阅资料,样品检验分析的方式对新疆地区的部分大型食品企业、食品相关企业及市场销售的食品使用包装进行了调研,了解到了当地市场食品包装质量情况,食品企业使用包装的质量状况,新疆食品包装企业普遍存在的行业安全及发展制约问题,并针对问题提出了建议和意见,为后期行政审批改革背景下的食品相关产品监管体系的完善奠定基础。     

新疆馕储藏保鲜研究

本文以聚乙烯透明复合包装材料与铝箔为包装材料(论文里面始终没有提到不同材料对囊品质的影响,建议只涉及一种包装材料),采用室温条件下进行储藏,研究充气包装、普通包装和真空包装等三种包装方式对馕感官品质和理化指标的影响并分析适合馕的包装方式,最大程度延长馕的货架寿命和扩大销售半径。