网络出版的电子商务智能模型的研究

文章首先介绍了网络出版的概念和相对于传统出版业的优势,并对网络出版的电子商务的特点、运行情况以及所面临的问题进行了分析,引入了商务智能的概念。最后给出了一种网络出版的电子商务智能模型,并对模型的效能进行了论证。     

Does Web 2.0 utilisation lead to knowledge quality,improvisational creativity,compositional creativity,and innovation in small and medium-sized enterprises? A sense-making perspective

A few attempts were made to investigate how sense making is triggered through Web 2.0 utilisation and how it enables the accomplishment of key organisational outcomes. The objective of this research is to examine the structural relationship between Web 2.0 utilisation, knowledge quality (KQ) aspects, improvisational creativity, compositional creativity, and small and medium-sized enterprises (SMEs) innovativeness in an emerging market – Malaysia. Built upon sense-making theory, this study proposes that sense making is a progression of four formative constructs. Empirical analyses are based on a sample from SMEs’ top management (N?=?358, response rate?=?21%) using partial least squares approach. The findings indicate that Web 2.0 utilisation influences business entities’ sense-making activities in the way they realise the intrinsic value of knowledge and take action to apply the organisational knowledge. These sense-making activities are conducive to improvisational and compositional creativity of SMEs as well. Contributions, managerial implications, and limitations are discussed.     

Impact of customers' assessment of website attributes on e-relationship in the securities brokerage industry: A multichannel perspective

The paper focuses on the comparison between pure e-retailers and multichannel retailers' customers and how they differ in their evaluations of functional and relational attributes of the website, as well as how these attributes impact online relationships. An online survey among online securities investors was conducted. Subjects were self-selected from blogs and forums dedicated to personal finance. A total of 326 questionnaires formed the final sample of this study. By using a series of univariate analyses of variance, structural equation modeling, and multi-group analysis, this research empirically demonstrates that the e-service quality evaluation and determinants of online relationship are different in multichannel contexts versus pure online ones. Results show that customers of multichannel retailers are not more loyal than those of pure online retailers. However, multichannel retailers exceed pure online retailers at achieving a higher level of online trust and a higher assessment of website features. The paper concludes with managerial implications that may be useful in multichannel retailing.     

An intelligent service matching method for mechanical equipment condition monitoring using the fibre Bragg grating sensor network

Due to the advantages of being able to function under harsh environmental conditions and serving as a distributed condition information source in a networked monitoring system, the fibre Bragg grating (FBG) sensor network has attracted considerable attention for equipment online condition monitoring. To provide an overall conditional view of the mechanical equipment operation, a networked service-oriented condition monitoring framework based on FBG sensing is proposed, together with an intelligent matching method for supporting monitoring service management. In the novel framework, three classes of progressive service matching approaches, including service-chain knowledge database service matching, multi-objective constrained service matching and workflow-driven human-interactive service matching, are developed and integrated with an enhanced particle swarm optimisation (PSO) algorithm as well as a workflow-driven mechanism. Moreover, the manufacturing domain ontology, FBG sensor network structure and monitoring object are considered to facilitate the automatic matching of condition monitoring services to overcome the limitations of traditional service processing methods. The experimental results demonstrate that FBG monitoring services can be selected intelligently, and the developed condition monitoring system can be re-built rapidly as new equipment joins the framework. The effectiveness of the service matching method is also verified by implementing a prototype system together with its performance analysis.     

A tourist kit ‘made in Italy’: An ‘intelligent’ system for implementing new generation destination cards

This study investigates the advantages and the potentiality of the ‘tourist kit’, an Italian solution based on the concept of a prepaid card that is issued by a large postal operator. The destination card can be reloaded by tourists according to their needs and its validity is not restricted to short periods. Thus, the kit provides tourists with an integrated, practical, and flexible tool capable of making their stay more enjoyable as it allows cardholders to choose and buy many products and services at discounted prices. The kit creates customer loyalty by utilising smart technology aimed at collecting accurate tourist information. This model deserves attention because it is probably the world's first case of a large postal operator entering the tourism sector with the proposal of an integrated and advanced destination card scheme. This research also discusses interesting opportunities and challenges related to the implementation of new generation tourist cards.     

Role of Shopping Values and Web Atmospherics in E-Satisfaction and Repurchase Intention

Expected to touch US$55 billion in 2016, the e-commerce market in India presents an unprecedented growth opportunity for retailers. Existing studies have identified factors influencing shoppers’ online behaviour pertaining to the developed economies. Hence, it becomes pertinent to validate these antecedents for the economies like India. The article addresses this gap by examining the role of shopping values and web atmospherics, on e-satisfaction of Indian shoppers. Using multiple regression analysis, it also examines the influence of e-satisfaction on repurchase intention. The findings suggest that effectiveness of information content has the most significant impact on e-satisfaction. Web entertainment, utilitarian values and web informativeness are the other influencing factors. Contrary to the earlier studies, this study didn’t find any influence of hedonic shopping values on shoppers’ satisfaction. Also, e-satisfaction was found to have a positive influence on repurchase intention of e-shoppers. The article suggests select strategies that can be adopted by e-retailers.     

基于MIDP2.0的坦克大战手机游戏的设计

随着无线网络技术的不断发展,手机及其他无线设备的普及将成为一种趋势。由于的手机的携带方便,手机游戏又具有娱乐的功能,和J2ME技术的跨平台特性,使得越来越多的国内外厂商开始开发基于J2ME平台的无线应用服务。文章着眼于J2ME技术在手机游戏开发上的应用,在结合实际的开发经验与一些MIDP2.0新技术的基础上,讲述一款自主研发的基于MIDP2.0的坦克大战手机游戏设计。     

基于Web2.0的网络课程设计策略研究

Web2.0为网络课程的设计提供了全新的理念和技术支持,将Web2.0的理念和技术应用于网络课程的设计与开发之中,已成为近年来教育技术的一个新研究领域.在综合分析网络课程现存问题和Web2.0特征的基础上,提出了建立课程学习平台、个人学习平台、协作交流平台和动态资源库等四个基于Web2.0的网络课程设计策略.     

高校网络舆情现状调研及对策研究——以南京航空航天大学为例

在高速发展的今天,高校和网络舆情已经有着密不可分的关系,尤其是校园网络有着自己独特的网络舆情。文章选取南京航空航天大学为研究个案,采用问卷调查的方法,分析网络舆论对大学生的影响状况和大学生对于网络舆论的基本态度,针对调查结果集中反映的问题提出相应的建议,给高校应对网络舆论带来的问题和危机提供参考。     

基于web2.0的知识共享研究综述

随着知识经济的到来,知识已经成为企业最重要的资产。知识若被共享,双方所获得的资讯和经验都会呈线性增长,不管是在员工层面或是组织层面都需要广泛的知识共享。目前,传统的知识共享系统已经无法满足企业的需求,web2.0的出现给知识共享带来了新的契机。本文对现有的基于web2.0的知识共享的研究进行整理归纳,介绍目前对基于web2.0的知识共享的主要成果。