霍夫斯坦特国家文化模型与世界价值观调查的比较研究

本文通过对世界价值观调查的研究评介,与霍夫斯坦特国家文化模型进行对比,回顾了二十年来运用世界价值观调查进行研究取得的部分成果,对其研究方法作以探索,以期对未来跨文化比较管理的研究起到借鉴作用。     

How Cultural Differences Cause Dimensions of Tourism Satisfaction

Abstract

This paper develops a conceptual model of the relationship between different cultural values and how they influence consumer satisfaction in the tourism industry. It is hypothesized that cultural differences manifest themselves in different levels of importance being placed upon different aspects of service, and the differences between the levels of importance and the actual service received cause differences in the levels of satisfaction. These hypotheses are tested using 269 independent samples of levels of importance and 411 independent samples of satisfaction of tourists from four cultural groups (Australian, USA/Canadian, Japanese, Mandarin speakers) who visited Melbourne, Australia in the period May-September, 1996. The analysis develops dimensions of importance and satisfaction separately for each cultural grouping, and uses structural equation modeling (Amos 3.6) to develop the causal model measuring the way in which importance of service dimensions cause dimensions of satisfaction. Conclusions from the analysis show little evidence of a causal relationship between importance of service quality attributes and satisfaction. However, significant differences are found between cultures for different levels of satisfaction resulting indirectly from differences in the importance and actual levels of service received.

The implications for cultural differences affecting tourism satisfaction are discussed.     

An investigation of cultural cohesion in a community bank

This study examines the culture of a medium-sized community bank based in the Western United States. The study aims to identify the organization's culture and then measure the level of cultural cohesion that exists three years after a major cultural campaign was launched. The cultural characteristics the organization valued most highly were integrity, willingness to serve the customer and teamwork - all components of the official bank document on culture. Interestingly, the analysis uncovered some significant value differences among different employee groups and also employees and management; differences which can affect firm performance levels. The analysis also revealed that changing the culture in an organization does not necessarily lead to cultural cohesion.     

民间音乐在新农村思想文化建设中的作用及发展途径

民间音乐是民族民间文化的组成部分,凝聚着中华传统文化的精华.应正确认识民间音乐的价值和作用,充分挖掘蕴藏在农村传统民间文化的精髓,激发农村文化活力,使其更好的服务于新农村建设.     

Employee reactions to voice and choice in the workplace: the influence of culture

The present study investigated the effect of culture on a much-prescribed management practice, that of employee participation in decision making. A survey was conducted among employees from two countries culturally distinct in the dimensions of power distance and individualism, namely Canada and the Philippines. Given eight decision-making scenarios that varied in terms of whether voice and/or choice was given to the employee and in terms of the importance of the outcomes, the respondents were asked about their perceptions of fairness of the procedures and outcomes, satisfaction with the procedures and outcomes, and preference for the decision-making procedures. Results show a highly significant country decision-making mode outcome importance interaction effect, but not in the directions expected. Overall, the Philippine sample registered more positive reactions to participation in decision making, although the Philippines' higher rank in power distance and lower rank in individualism than Canada seem to indicate otherwise. The results, together with a previous study conducted in high power distance-low individualism Mexico, forcefully suggest that employee participation in decision making may be successfully transferred.     

The impact of product placement on TV-induced tourism: Korean TV dramas and Taiwanese viewers

This study examines of the ways in which Korean TV dramas affect Taiwanese consumers’ attitudes toward the locations where the dramas are filmed (onscreen locations). Previous studies have incorporated balance theory into product–character association models and have demonstrated that consumers tend to align their attitudes toward products with the valence of a character’s attitudes toward the products. Unlike previous studies, this article attempts to investigate the product–character association model in a cross-cultural setting where the ‘products’ considered are the onscreen locations. To account for the effect of similarity between Taiwanese culture and Korean culture, the concept of perceived cultural proximity is introduced into the balance-theory-based model. The results show that consumers’ parasocial relationships with a character and consumers’ attitudes toward the character are related to their attitudes toward the location. However, this relationship is significant only for those viewers with high perceived cultural proximity between Taiwan and Korea.     

论凸显文物的非物质文化属性提升博物馆的社会教育效能

文物是人类劳动、智慧和精神的结晶,是向社会公众进行爱国主义、革命传统和历史唯物主义教育的最直接的物证。文物包括物质和非物质两大属性,文物的价值和社会教育功能都是通过非物质文化属性来体现的。因而,要提升博物馆的社会教育效能就必须要充分凸显文物的非物质文化属性,利用文化部门的宣传教育优势,结合旅游业的宣传推广,植根学校和社会教育,才能达到提高公众文化素质的目的。     

Recreation and the Environment as Cultural Dimensions in Contemporary American Society

This paper broadly explores changing outdoor recreation demands, environmental opinions and demographics in the United States. With this country's population predicted to more than double by the end of this century, it is imperative that we understand these trends and their implications for better managing our natural environment and providing opportunities for outdoor recreation in that environment. Using national survey data, we have described differences in recreation behavior (participation) and environmental attitudes nationwide across six socio-demographic factors-race, country of birth, rural-urban residence, region of the country, age and income. Results indicate that demographic differences, recreation activity choices and people's environmental positions are linked.     

论文化差异对中美商务谈判的影响

全球化已经成功地把世界上各个国家紧密连接成为一个动态的整体。中美两国间的经贸往来飞速发展,双方商务谈判越来越频繁,因此,两国谈判者了解中美文化的差异就显得十分重要。中国与美国之间的文化差异对商务谈判的影响很大,必须正确处理商务谈判过程中出现的文化差异问题。     

《工业工程基础》课程的有效性分析

从培养大学生发现问题与解决问题的能力入手,基于案例教学,结合现代IE的特点,提出了工业工程基础课程教学的一些新想法,同时对课堂教学进行了探索,以其提高教学效果。