中国电信套餐选择策略研究与评析

对中国电信的乐享3G上网版套餐,利用聚类分析法对其10种套餐重新分类,以适应消费者心理及需求。同时利用层次分析法将中国电信和移动运营商针对某一消费群体制定的套餐进行对比分析,找出其不足并给出合理性建议。     

北部湾城市群自然资本利用状况、空间分析与驱动因素

以北部湾城市群为例用三维生态足迹模型、偏最小二乘法、空间计量模型分析了其自然资本利用状况、空间相关性、驱动因素。结论:(1)城市群自然资本利用处于不可持续状态;(2)自然资本利用程度划分为低、中、高三类,城市也相应分成三类;(3)自然资本利用的主要驱动因素是人口因素、社会经济;(4)空间分析显示全局莫兰指数为正,空间集聚显著,表明自然资本利用存在空间正相关;空间误差模型拟合度最好,并证明自然资本存量占用与人口总量正相关,与GDP总额负相关。     

上海市总部集群建设与区域创新发展

上海依托其金融、贸易、航运的中心地位,吸引大量的跨国公司总部进驻。近10来年,上海的总部经济规模迅速扩大,形成几个特大规模的总部经济集聚区,但其总部经济的发展也存在较大的问题,总部集群的要素集聚度低,总部集群的创新水平低,总部集群创新环境较差等问题。建设好上海的总部经济有其重要的现实意义,我们应大力提高总部经济的自主创新能力、促进创新环境的建设、构建创新要素的网络结构等。     

Segmenting Green Consumers in the United States: Implications for Green Marketing

The purpose of the current study was to segment U.S. consumers into four distinct clusters based on their beliefs and motives regarding pro-environmental consumer behavior. Using a nationally representative sample of U.S. adults from Experian Simmons (N = 22,348), this study revealed that: (a) there are four clusters of consumers in the United States with a unique set of beliefs and motives regarding consumer environmentalism; (b) the clusters have distinct demographic and media usage profiles; and (c) the groups have varying responses to the industry's initiatives to protect the environment. Implications of the research are discussed in light of developing message and media strategies for green marketing.     

新型农村金融组织与县域经济协同发展研究

从当前发展现状来看,新型农村金融组织与县域经济未能互生互长,协同发展.在此情形下,建立新型农村金融组织与县域经济协同发展机制对推进两者互动发展有着重要的实践指导意义.在对新型农村金融组织与县域经济协同发展概述的基础上,分析两者协同发展要素,探讨两者协同发展的一般模式,深入研究两者协同的理想模式——门槛条件下新型金融组织深化的内生增长模型,并制定出两者协同发展路径.     

产业融合背景下的我国通用航空制造业集群发展研究

通用航空产业作为战略性新兴产业,其融合发展既是我国宏观经济发展的需要,也是行业自身发展的需要。立足于产业融合大背景,我国通用航空制造业集群快速发展,形成了激烈的区域竞争,但却在关联性、延展度、根植性等方面普遍存在缺陷。培育集群竞争优势,能够增强区域竞争力,推动各地通用航空制造业在同质化竞争中崛起。因此,应在区位选择、企业培育、网络构建、制度文化、政府定位等方面增强产业集群综合效应,形成差异化核心竞争优势。     

A Systematic Review on the Effects of Personalized Price Promotions for Food Products

Recent decades have witnessed the increasing adoption of personalized price promotion (PPP) at grocery stores. Despite the growing body of research debating whether PPP is more effective than untargeted price promotions, there is no literature synthesizing the relevant evidence on food products. Therefore, we conduct a systematic review to examine empirical findings on the effects of PPP targeting food products. Outcomes of 12 identified studies demonstrate larger sales and profit boosting effects of PPP than its non-personalized counterparts. Meanwhile, the results on how this approach influences consumer behavior are mixed. The effectiveness of PPP varies among different targeting strategies (e.g. reward or cross-selling) and information collection methods (e.g. using within- or across-chain data). The findings of this review have important managerial implications for the future evaluation and application of PPP as well as imply potential directions of further research on this topic.     

A tale of two clusters: knowledge and emergence

Cluster emergence is an important topic but weakly conceptualized in the literature. Focusing on the interaction of the local knowledge pool and firm growth, the paper develops a comprehensive framework to understand cluster emergence. In the framework, the cluster formation process starts with the collision of local and external knowledge which generates an innovation and stimulates the creation of local pioneering firms in a new field. To support the growth of follow-up entrants in the new industry, the local knowledge pool needs to be expanded and deepened through local knowledge sharing and external knowledge inflows. The enlarged local knowledge pool enables local firms to grow and explore other fields further. To promote cluster emergence, public policies need to facilitate the interaction of the local knowledge pool and firm growth. The paper illustrates the interactive framework with two aluminum extrusion clusters in China that emerged in different ways over different time periods.     

低碳经济背景下广州市产业碳排放特征及发展对策

在全球经济发展低碳化的趋势下,基于广州2003~2012年的统计数据,通过对碳排放进行计算,研究发现,不同产业部门碳排放情况变化明显,10年来,第一产业碳排放量比重较小且增加缓慢,第二产业碳排放量比重一直较大但增速放缓,第三产业碳排放量增长迅速且比重逐渐加大,2012年第三产业碳排放量首次超过第二产业。通过聚类分析,将工业部门内部行业划分为优先发展、重点发展、优化发展、限制发展和深化发展五类。最后,对不同的产业部门提出相应的政策建议。     

Mapping Brisbane’s Casual Creative Corridor: Land use and policy implications of a new genre in urban creative ecosystems

Creative hotspots have become a key driver for urban policies to stimulate social, cultural, environmental and organisational growth of creative and knowledge-based clusters, districts and hubs. However, their functional and spatial characteristics vary due to their different evolving structure as new spaces of economic activity in different contexts. This article points to a consideration of new foci for both land use and urban economic policy through a mapping of formal and informal creative hotspots in Brisbane, Australia. The study found two distinctive development patterns: (a) earlier top-down approaches as instigated by national and international innovation policies, and; (b) recently emerging bottom-up spaces for creativity, knowledge and innovation practices. This study examines how formal creative strategies and emerging informal creative spaces shape cities and urban policies. The methodology comprises online data collection and a review of creative and knowledge strategies and implementation policies. Data was then analysed via multiple mapping techniques illustrating the spatial distribution of creative hotspots, formal and informal formations, scale and land use characteristics. The research findings consolidate our understanding of Brisbane’s creative ecosystem and suggest new urban policy mechanisms to better foster the interrelationship between top-down and bottom-up approaches in cities, that is, between formally planned and large-scale interventions and small-scale organic and informal creative activities.