高职学报编辑主体的创造性思维探析

高职学报编辑作为一个特殊的编辑群体,在编、审、校工作中应更好地运用其创造性思维,以加强其主体意识并排除思维定势;编辑在创造性思维训练培养上,应注重个体思维与群体思维的结合、发散性思维与收敛性思维的结合、抽象思维与形象思维的结合。     

英语专业翻译教学的问题与对策

英语专业翻译教学,应针对存在的问题,更新翻译教材,适度利用多媒体辅助教学,努力培养学生的翻译意识,提高翻译教学质量。     

提高学生节能减排意识与能力研究

通过改进专业课程设置和增加专业研究方向,转变人才培养模式,笔者所在学院热能与动力工程专业的教学改革取得的阶段性成果。要建立有效的信息跟踪和反馈系统,加强师资队伍、实验室和实习基地建设,不断提高学生的节能减排意识和实际应用能力。     

Financial service providers: Does it matter if banks don't behave ethically?

The ethical consumer literature predominantly concentrates on fast‐moving consuming goods and thus, neglects insights to consumer behaviour within ethical services. As the financial services sector continues to grow in the UK, this paper addresses this anomaly by providing further insight into consumers and their ethical banking practices. More specifically, it examines their motivations as well as the trade‐offs and barriers which prevent greater uptake. Using a combination of in‐depth interviews and projective techniques, the research draws on Freestone and McGoldrick's model to reveal a lack of awareness towards ethical financial service providers and sheds light on various perceptions regarding what constitutes an ethical financial service. Additionally, numerous underlying personal benefits of ethical financial services became apparent alongside consumer expectations of customer care. In conclusion, our findings help to create a revised model which identifies more precisely the stages of ethical awareness, motivation and behaviour of ethical consumers both in the context of ethical financial services but also ethical consumption practices in general.     

碳减排约束条件下的内生经济增长机制研究

本文将碳减排的约束条件及碳减排成本弹性系数引入生产函数,将人们对气候变化的警惕意识引入效用函数,在内生经济增长模型的研究框架内系统分析了碳减排影响经济增长的内在机制以及实现经济增长和控制碳排放双重目标的条件。研究表明:在低碳基础设施不完善及低碳技术应用不广泛的阶段,加快碳减排将给经济带来较大的负效应;控制碳排放除了与碳减排速率、非化石类能源的增长等客观因素有关外,还与人们应对气候变化的主观意识有关;为实现社会福利最大化条件下的长期经济增长与控制大气中温室气体存量的双重目标,碳减排最终将依靠科技进步以及非化石类能源的增长。     

在产品生命周期不同阶段广告诉求策略的表现和应用

在产品生命周期中的四个阶段,企业面临的竞争特性不同,需要对广告诉求策略进行调整。产品的导入期的广告诉求主要是告知性,以介绍产品的功能为主;成长期的广告诉求策略主要是扩张性,以塑造品牌概念和内涵为主;成熟期的广告诉求策略主要是竞争性,以品牌形象广告为重点;衰退期广告诉求策略主要是提醒性,唤醒人们对品牌的怀旧意识。     

消费者对可追溯食品的态度、购买意愿及影响因素——基于北京市调查的检验与分析

本文在依据消费者对可追溯食品需求函数确定消费者购买决策准则的基础上,运用Logistic二元选择模型实证检验并分析了北京市消费者对可追溯食品的态度、购买意愿及影响因素。主要结论如下:消费者对可追溯食品的认知度较低,对可追溯食品的购买意愿不显著;除了价格是影响消费者购买意愿的主要因素外,消费者对食品安全的信心、是否是家庭主要食品购买者、收入水平、对安全信息的关心、年龄、对可追溯食品的认知、食品安全责任人重视程度等是影响消费者对可追溯食品购买意愿的非常显著性因素。     

Lessons learned from renewable electricity marketing attempts: A case study

The choice of subscribing to renewable electricity has been available to Australian households for more than a decade, yet consumer uptake remains low for some green marketers. This case study uses a retailer's perspective to examine the implementation of a green marketing program for a renewable electricity retailer. Based on interviews, internal company documentation, and secondary research, findings show that effective differentiation for renewable energy is required to increase consumer involvement levels and the likelihood of consideration. While consumers lack understanding of, and interest in, renewable energy, the marketing program relied on customers to seek information. It was apparent the success of green marketing programs depends on the integration of education into a carefully targeted marketing program emphasizing functional and emotional values to differentiate renewable energy and simplify consumer decision-making processes.     

提高企业职工质量意识的有效途径

质量意识是质量的思想方法论,是人们对质量问题认识的心理体验的总和。提高企业职工质量意识,是实现企业质量振兴的基础。