建立绿色会计核算体系初探

目前我国正处在经济高速增长期。年GDP增长率9％-11％，同时又造成了严重的环境污染，土地大规模沙化，空气质量下降，长江、黄河等七大水系都遭受到了前所未有的污染。因此，对环境破坏进行成因分析，建立绿色会计体系，计价、计量自然环境。才能达到遏制环境污染的目的。     

油气生产成本系统分析及对策研究

油气生产经营的市场竞争日趋激烈 ,如何以较低的经营成本为市场提供所需的油气能源 ,是石油企业降低生产经营风险、提高经济效益的利器。本文通过充分调查分析石油企业油气勘探、开发、开采成本的历史数据资料 ,研究油气成本项目的构成、特征、趋势及影响原油生产成本的因素 ,提出降低成本的主要措施 ,有利于石油企业实现全面的成本控制     

企业社会责任:国外理论演进及最新文献述评

关于企业承担社会责任，国外学术界主要持有传统经济价值和企业社会责任两大观点。基于企业决策过程完全理性的假设，传统观点认为企业的功能是经济性的，而经济价值是度量企业成功的唯一标准，企业目标就是利润最大化；社会责任观点则明确指出企业要实现利润增加和价值提升，就必须主动承担与相关利益群体相应的社会责任。     

我国城镇居民小康水平评价研究

通过对我国城镇居民小康水平的指标进行分析 ,设置了度量小康水平的评价指标体系 ,构建了评价我国城镇居民小康水平的因子分析模型 ,并应用该模型对我国城镇居民小康水平进行了合理的评价。     

基于灰关联法发动机故障诊断的研究

应用灰关联理论对发动机的故障进行诊断。灰关联分析属非函数型的序列模式,能有效处理杂散数据。通过建立工程机械发动机系统故障树,运用灰关联分析对关联度进行计算及排序,给出各种故障模式发生的可能性排序,从而为处理故障、控制故障的发生以及改进系统的可靠性提供理论依据。     

事业部制在中国企业推行的误区及其对策

中国企业自20世纪八十年代以来引入事业部制的组织管理模式，但由于对事业部制的认识欠缺，纷纷遭遇尴尬。本文通过对制度、组织、文化和外部经营环境等四个因素的综合分析，解读了事业部制的推行条件，并提出了中国企业走出事业部制推行尴尬的相应对策。     

中文网络资源指南分类体系比较分析

通过对六种中文搜索引擎网络资源指南一、二级类目的比较分析,总结现有中文网络分类目录类目设置的规律及存在的主要问题,提出制定规范的网络信息分类标准的必要性、可行性与一般原则。     

关于实验与量化分析方法引入大学生"三观"教育可接受性研究的探索

世界观、人生观、价值观教育是大学生思想政治教育的核心部分,目前我国在这方面的研究还缺乏理论支撑且效果不明显,很少考虑到大学生对于“三观”教育的可接受性。通过借鉴国内外相关研究,运用实验与量化分析的方法对这一问题进行初步探索,从而得出结论:以理论讲授为主的思想政治理论课教学方式对提高大学生“三观”教育的可接受性影响较小,需要我们在此后教学中进行改革、创新;当前大学生关注理论联系实际,我们要善用这一优势,以点带面,提高“三观”教育的可接受性。     

安徽省高技术产业技术创新效率研究

运用因子分析定权法测算安徽省高技术产业的技术创新效率,结果发现技术含量相对较高的产业其技术创新效率较低,而技术含量相对较低的产业其技术创新效率反而较高。这说明安徽高技术产业走技术创新之路仅处于起步阶段,而市场环境是影响安徽技术创新效率的重要因素。     

Brands matter: An empirical demonstration of the creation of shareholder value through branding

This research responds to the attendant need for empirical evidence pertaining to how marketing affects firm performance. Using the Fama-French method, common in finance, and a leading marketplace measure of a brand’s financial equity value, the authors provide empirical evidence for the branding-shareholder value creation link. The results extend previous research by showing that strong brands not only deliver greater returns to stockholders than does a relevant benchmark but do so with less risk This finding holds even when market share and firm size are considered. Barclays Global Investors Thomas J. Madden is a professor of marketing and director of the Professional MBA/Executive International MBA programs at the Moore School of Business, University of South Carolina. His research focuses on the measurement of brand meaning, marketing metrics, and value-based marketing strategies. His research has appeared in theJournal of Marketing Research, theJournal of Marketing, and theJournal of Consumer Behavior. Frank Fehle (frank.fehle@barclaysglobal.com) is the head of Europe Equity Research at Barclays Global Investors in London, United Kingdom. Previously, he was an assistant professor of finance at the University of South Carolina. His research focuses on empirical asset pricing, market microstructure, risk management, and derivatives. His work has appeared in theJournal of Financial Economics, theJournal of Futures Markets, theJournal of Economics and Business, theReview of Quantitative Finance and Accounting, among other journals and conference proceedings. Susan Fournier is an associate professor of marketing at Boston University. Her research focuses on branding and brand relationship marketing. Current projects explore person-brands, resonance as a moderator of the brand meaning → brand strength connection, the types of relationships consumers form with brands, and dynamic processes of relationship development and evolution. She served for 9 years on the Harvard Business School faculty and 2 years as a visitor at Dartmouth College. She consults with a range of companies to inform her teaching, case development, and research.