Commercial development and competitive environments: the museum sector in scotland

The Department of Culture, Media and Sport (DCMS) warn local authorities that fail to value the potential role of culture in socio‐economic development do so at their peril. The development of a destination's cultural credentials to facilitate economic progress is central to policy geared to regenerate communities in decline and to revitalise financially strapped museums. Within this argument more scrutiny is placed on the skills accountability of the museum profession and their ability to compete in the visitor attraction sector and generate their own sources of income. This paper considers the competitive position of museums as tourism visitor attractions within a framework of commercial development. The strengths of this paper lean towards qualitative primary sources gathered by the authors during a number of recent heritage development projects. This has influenced the analysis of statistical data gathered in 1999 by the Moffat Centre on behalf of the Scottish Tourist Board's Visitor Attraction Monitor. Concluding paragraphs stress the development of appropriate quality schemes that are flexible enough to accommodate the distinctive Scottish Museum experience as critical. Copyright © 2001 John Wiley & Sons, Ltd.     

Fostering customers' pro-environmental behavior at a museum

Understanding visitors' pro-environmental behavior is vital as sustainability is currently a critical issue in the museum industry, yet visitors' pro-environmental decision-making process has not been sufficiently investigated. This study fills this void in the extant tourism literature. While the theoretical base for comprehending the nature of museum visitors' pro-environmental behaviors is still in the introduction stage, our proposed framework for encouraging pro-environmental behavior among museum visitors including cognitive variables, affective variables, willingness to sacrifice, connectedness to nature and pro-environmental intentions was supported through empirical testing. The present study also contributes to helping museum researchers and practitioners clearly understand the dynamic role of each study construct in generating museum visitors' intentions for environmentally responsible behaviors while visiting a museum.     

博物馆油画保存与修复简论

本文简要论述了目前我国博物馆油画藏品保存修复面临的不利因素,这些不利因素对油画的稳定产生危害。这些影响因素时时刻刻的存在,如不采取限制消除它们,最终会使油画毁坏,达到无法修复的程度。详细论述博物馆要怎样永久性保存修复好油画的方法。要求博物馆对油画作品精心保管,避免因为意外事故和人为的原因而遭到毁坏,通过对材料和技法的运用,以减慢和推迟老化的进程,使藏品寿命得以延长。     

Key factors maximizing art museum visitors’ satisfaction,commitment, and post-purchase intentions

As there is a lack of empirical research examining art museum visitors’ post-purchase behaviors, this study tested the theoretical associations among image congruence, quality, affective experiences, satisfaction, and commitment to build a sturdy model of behavioral intentions. The concept of involvement was also included as a moderator. A field survey at art museums was conducted. The level of construct validity and reliability for all variables were satisfactory. Results of the structural model revealed that the proposed theoretical framework sufficiently accounted for the variance in intentions. Satisfaction was of greatest importance in generating intentions. Commitment and satisfaction acted as important mediators. Among nine hypothesized direct linkages, eight hypotheses were supported. Findings from the invariance model assessment supported the moderating influence of involvement on the relationships among quality, satisfaction, commitment, and intentions. The strength of such relationships among these variables was greater when museum visitors’ involvement level was high.     

我国博物馆信息化建设的挑战

随着信息技术的广泛应用,我们逐渐步入信息社会。在这一背景下,博物馆信息化建设的重要性开始凸现。文章介绍博物馆信息化开展的背景、含义,分析了博物馆信息化的建设内容及我国博物馆在信息化进程中遇到的问题与挑战,并提出一定的举措来完善我国博物馆信息化建设工作。     

德国博物馆文化的启示

德国的博物馆文化是当代德国社会文化的一个重要组成部分,也是德意志民族文化中一个非常有特色的亮点。研究德国博物馆文化形成的历史背景与发展条件以及当代德国博物馆文化所呈现的特点,对于我们这样一个有着悠久历史文化积淀、正处于经济高速发展阶段、城市化进程及新农村建设正在不断推动文化事业蓬勃发展的国家来说,有启示与现实借鉴意义。     

Cultural consumption,interactive sociality,and the museum

Abstract

Within marketing and consumer behaviour research, museums have been generally conceptualised as public consumption spaces where visitors benefit from a variety of affective, recreational, and cognitive experiences. As such, the social context has been largely subordinated to enhancing visitors’ cultural consumption experience in the physical environment of the museum. Our study takes a reverse path by highlighting how the cultural consumption experience in the museum nourishes ‘interactive sociality’ both inside and outside the museum. The analysis of our qualitative data (interpretive individual and group interviews and non-participatory observations) on Kelvingrove Museum and Art Gallery in Glasgow, UK, imply that by leveraging interactive sociality, managers can enhance the museum’s value proposition and societal worth in contemporary society.

The paper critiques museum studies’ over-reliance on (social) psychology theories and demonstrates the value of adopting alternative (sociocultural) approaches to the advancement of theory in the field. It provides evidence for the fact that cultural consumers’ interaction with(in) the organisation is not confined to the physical boundaries of a given context. People extend their varying experiences and sensibilities to other domains beyond the museum walls.     

Museum and monument attendance and tourism flow: a time series analysis approach

This article takes a time-series analysis approach to evaluate the directions of causality between tourism flows, on the one side, and museum and monument attendance, on the other. We consider Italy as a case study, and analyse monthly data over the period January 1996 to December 2010. All the considered series are seasonally integrated, and co-integration links emerge. We focus on the error-correction mechanism among co-integrated time series to detect the directional link(s) of causality. Clear-cut results emerge: bi-directional causality exists in the long-run dynamics, but it is the long-run dynamics of visits to museums and monuments that mainly adjust to tourism variables (arrivals, overnights, average stays). In the short run, there are some causal effects going from the cultural sites’ attendance to tourism dynamics. The nonstationary nature of time series, their co-integration relationships and the direction of causal links suggest specific implications for tourism and cultural policies.     

计算机技术在数字博物馆中的应用

基于对数字博物馆的认识和对计算机技术应用的研究,探讨将计算机技术有效应用于数字博物馆中,促使数字博物馆职能更好地实现。