Franchise partner selection decision making

This paper aims to investigate international franchise partner selection from the perspective of different decision making models and analyse the influence of organisational factors on the franchise selection decision making. Empirical data were collected from a leading international hotel group through multiple data collection methods. The research findings indicate that the participant organisation mainly exploits a processual approach to decision making. Power over the decision making shifts to different levels where the necessary information can best be accumulated and interpreted in different stages of the process. Different organisational parameters interact and exert influence upon each other while a franchise organisation decides to choose the most appropriate franchise partner.     

Brand Personality and Emotional Attitudes: The Case of Mobile Telephone Operators

ABSTRACT

As part of a brand image, brand personality has aroused for years the interest of scholars and marketers. This article examines this concept in the case of two mobile telephone operators in Tunisia (North Africa). An empirical investigation, based on a sample of 272 students, has shown that brand personality influences and above all is influenced by emotional attitudes within consumers. At a managerial level, this study sheds light on the main brand personality traits (agreeableness, conscientiousness, sophistication, and youth) that make successful product differentiation and communication strategies. An emotion-oriented approach is also indicated as a salient branding management key of success.     

An Identification-Based Model of Supplier-Retailer Communication

ABSTRACT

The theoretical basis of the current thinking on supplier-retailer communication is refined and an alternative model is offered and empirically tested. It is argued and empirically demonstrated that identification is an important mediator in bringing about relational outcomes in a supplier-retailer relationship. Specifically, collaborative communication (higher rather than lower frequency, informality, bidirectionality, and indirectness of communication) from the suppliers is found to be positively related to their coordination with the retailers directly and indirectly through identification, trust, and commitment.     

Dissecting Word-of-Mouth's Effectiveness and How to Use It as a Proconsumer Tool

Companies are increasingly relying on alternative promotional activities, such as word-of-mouth communication (WOM), to reach their target markets. From a consumer protection perspective this may be troubling, as consumers may not always be aware of what is commercially motivated WOM and what is not. Based on a synthesis of the literature, this article develops the first practitioner-friendly model, which explains WOM's effectiveness as an information source for consumers and why it is a powerful tool for nonprofit organizations and government agencies. Then nine recommendations are developed to help nonprofit organizations and government agencies use WOM more effectively as a proconsumer tool. This is the first article to conceptualize proconsumer WOM rather than naturally occurring WOM or commercial WOM and to specifically focus on WOM to protect and educate consumers. The study paves the way to an untapped research area; that of proconsumer WOM by nonprofit organizations and government agencies.     

嵌于绩效管理流程的绩效沟通四步循环研究

在现代人力资源管理中,卓有成效的绩效管理是其完成提高企业核心竞争力的核心问题,而绩效沟通又是绩效管理的关键因素,贯穿于绩效管理流程中各个环节.本文的主要创新之处在于构建了绩效沟通的四步循环的体系,并与企业的绩效管理流程一一对应.文章首先分析了企业绩效沟通的现阶段存在的问题,阐述了目标制定沟通、绩效实施沟通、绩效面谈沟通、绩效改进沟通四步循环在绩效管理过程中的重要作用,并提出要具体把握每个环节的关键点,以促进企业的绩效管理有质的提升.     

一种适合突发数字通信的快速载波频偏估计算法

给出了一种适用于MPSK解调的非数据辅助(NDA)载波频偏估计算法,该算法采用前向开环载波同步方式,与传统的Costas环相比,这种方式具有同步速度快、载波频偏估计范围大的优点,尤其适用于高速突发数字通信系统。理论和实验结果表明,该算法计算量小,复杂度低,抗噪声性能好,适合于工程实现。     

浅析品牌3.0时代的品牌传播特征

品牌传播理念的发展是跟品牌及形成品牌的时代的发展相辅相成的，造就品牌的环境是一个复杂、充满活力并不断变化的有机体系。在品牌3.0时代，品牌的传播出现新的特征，这既是环境使然，也是传播技术进步后的必然趋势，研究其特征，有利于品牌的成长。     

Characteristics of research on green marketing

This paper aims to describe and analyze the main characteristics of articles on green marketing published in the most relevant journals within the period 1993–2003, in order to determine the evolution of this current issue of research over recent years and improve our understanding of this subject. We built up a database with 112 articles on green marketing and we have explored the topic, the methodology and the techniques of analysis, as well as other relevant aspects of the research. In order to complete this analysis, we made a review of articles published in two journals specializing in environmental management: BSE and CSREM. In this way, this paper offers practical help to those who are beginning research on this topic because the results will help us to determine what still needs to be investigated in this topic and hence propose a research agenda for the coming years. Copyright © 2007 John Wiley & Sons, Ltd and ERP Environment.     

杭州东站建筑创作

从城市设计的角度出发，通过对杭州东站的设计分析，阐述了大型交通枢纽站设计与城市设计的密切关系。     

教育心理学在教学实践中应用的探讨

随着教育心理学的不断发展和成熟,在实践教学中,结合心理学知识、针对不同受教育对象采取合理、高效的教学手段和方法提高教学质量成为现代教学体系关注的重中之重。本文结合笔者自身教学经历,从教学思维角度出发,以心理学教学的实际应用为主要目的,提出在实践教学过程中,教师自身的心理学知识是开展良好教育的基础,有效的心理学教学思维是教学过程中的关键因素。