Demand for ecolabeled seafood in the Japanese market: A conjoint analysis of the impact of information and interaction with other labels

The use of seafood ecolabels is expanding in the world marketplace, but so are labels indicating other product attributes, such as country of origin and wild vs. farmed. The interactive effects of these labels and attributes in evaluating consumers’ preferences for ecolabeled seafood are relatively unexplored. In this paper we investigate (1) the direct and interactive effects of seafood ecolabels with other common fish labels, and (2) how consumers’ perceptions about the state of marine stocks and the valuation of ecolabels may be affected by different information. We find moderate interactive effects between ecolabels and country of origin labels, whereas the valuation for seafood ecolabels is fairly high. In terms of information, we find that consumers’ perceptions about fish stock levels changed (negatively) after receiving information on declining stock levels, and more sensationalized information led to increased change. However, valuation for a seafood ecolabel increases only when the information was perceived positively (credible/interesting); whereas exaggerated information (which was also perceived less credible) had insignificant effects on WTP.     

农业创业情境下商业模式设计的影响机制研究——基于模糊集定性比较分析

农业创业者如何通过整合与管理资源与能力，设计新颖型商业模式创造更多价值，是实现乡村振兴战略的关键措施。文章基于资源编排、商业模式理论，以央视《致富经》栏目40个案例为样本，运用模糊集定性比较分析（fsQCA）方法，剖析资源编排、机会能力、创业学习所构成的前因变量组态对农业创业活动中商业模式设计的影响机制。研究发现，资源编排在农业创业活动中发挥不可或缺的关键作用；相较于资源结构化和资源捆绑，资源利用在新颖型商业模式设计中的作用更为突出；机会能力须与资源编排共同作用，方可实现新颖型商业模式设计；在资源编排作用缺乏时，创业学习的发挥有助于新颖型商业模式设计的形成。研究成果诠释了农业创业情境下资源编排、机会能力与创业学习对商业模式设计的影响机制，为开展农业创业活动提供指导。     

Sustainable Entrepreneurship: A Convergent Process Model

Sustainable entrepreneurship pursues a triple bottom line approach of economic, social and ecological goals. The main aim of this paper is to add to our understanding of the process of sustainable entrepreneurship. Since the field of sustainable entrepreneurship is in a nascent stage, we conduct a qualitative study. We employ a multiple case study design to build theory. Based on four case studies we develop a model, which describes the process of sustainable entrepreneurship, including six phases: 1) recognizing a social or ecological problem; 2) recognizing a social or ecological opportunity; 3) developing a double bottom line solution; 4) developing a triple bottom line solution; 5) funding and forming of a sustainable enterprise; 6) creating or entering a sustainable market. By developing a convergent process model with two pathways, we make theoretical contributions to the emerging fields of sustainable entrepreneurship and social entrepreneurship. A key finding is that the triple bottom line of ecological, social and economic goals is integrated sequentially, not simultaneously. Copyright © 2015 John Wiley & Sons, Ltd and ERP Environment.     

创业企业家不确定性容忍度对企业迁徙决策的影响

创业企业迁徙是创业企业成长过程中的重要决策。基于文献研究并结合创业企业家特征,构建创业企业迁徙意愿影响因素模型,重点探讨在不确定性容忍度影响下创业企业迁徙意愿影响因素及其作用机制。研究结果表明,政策环境、生活质量、政府服务质量是影响创业企业迁徙的三大外部因素,创业企业家不确定性容忍度则是重要的内部因素,随着创业企业家不确定性容忍度提高,生活质量对迁徙意愿的影响减弱,而政策环境对迁徙意愿的影响增强,表明当前创业企业孵化与迁徙受政策环境主导。研究结论进一步解释了迁徙情景中创业企业对区域经济环境不敏感以及云集于北上广深等生活成本畸高的城市等现象。     

使用外语能降低经济决策偏差吗?来自实验室的证据

文章旨在检验使用外语对经济决策的两类核心问题，即不确定性（风险、模糊性）决策和跨期决策的偏差是否产生影响。两组实验被试被随机分到母语组和外语组，分别采用母语和外语完成一系列决策任务。实验结果发现使用外语能够显著降低与风险相关的决策偏差，但并不能降低与模糊性和跨期决策有关的决策偏差。具体而言，在与框架效应有关的风险决策任务中，使用外语显著减少了决策的框架效应；与母语组相比，在与小额金钱、大额金钱有关的风险决策问题中，外语组的反射效应消失了；外语组的阿莱行为也显著减少。在模糊性决策任务中，母语组与外语组在决策偏差上没有显著差异。在跨期决策任务中，使用外语对个体的焦虑程度没有显著的影响，但显著增加了双曲贴现偏好。这说明风险、模糊性和跨期决策所涉及的认知过程存在差异，使用外语对决策产生的作用具有复杂性。     

Wildlife viewing: The impact of money-back guarantees

Wildlife sightings are not always guaranteed. To address this risk, tour operators often offer a money-back guarantee as a refund mechanism. However, studies have overlooked the influences of such refund mechanisms on tourists' tour participation decisions and tourism revenue. We conducted choice experiments to examine the impact of such mechanisms using a case of Amami rabbit tourism in Japan. We found that the guarantee significantly influences the tourists’ decision-making and tour revenue. In particular, we found that the expected tourist participation rate and tour guide revenue vary drastically depending on the probability of the rabbit encounter. The maximum expected revenue from the tour with a 90% chance was about 20 times larger than that with a 10% chance. This indicates that conserving wildlife to maintain the sighting probability raises tour benefits, creating a win-win situation by balancing conservation and tourism development.     

创业失败经验对连续创业意愿的影响——创业失败学习与市场动荡性的作用

基于经验学习理论，探究创业失败经验如何通过创业失败学习影响创业者连续创业意愿，以及市场动荡性的调节作用。对176位有失败经历的创业者进行问卷调查，结果表明：创业失败经验对创业失败学习和连续创业意愿均有显著正向影响；创业失败学习在创业失败经验与连续创业意愿关系间起中介作用；市场动荡性负向调节创业失败学习与连续创业意愿的关系，即市场动荡性越高，创业失败学习与连续创业意愿间的关系越弱。研究结论对于拓展创业失败经验与连续创业意愿研究、帮助创业者从失败中复原，以及激励连续创业具有重要理论价值和实践意义。     

创业网络结构属性如何影响创业学习方式的选择——基于印记理论的单案例研究

创业网络对具有新进入缺陷的新创企业以及创业者而言有着至关重要的作用，不仅表现为"知识源"作用，也表现为"印记源"作用。印记理论指出个体或组织在其容易受到影响的时期，外部环境的显著特征将对其产生重大影响，个体和组织将打上环境特征的烙印，并且这种烙印将持续影响个体和组织的行为。基于此，本研究基于印记理论，利用对一家创业企业的归纳式纵向单案例分析探讨创业网络不同的结构属性经由何种印记过程，继而影响创业者学习方式的选择。结果表明：当创业网络表现为封闭、半开放以及开放的不同网络结构时，经由不同结构属性导致的结构印记和认知印记过程差异，影响着创业者实验式学习、观察式学习以及协同式学习的不同选择。