Beyond endorsements: The effect of celebrity Creative Directors on consumers’ attitudes toward the advertisement

Marketers are beginning to expand the roles that celebrities play in support of brands. Connections now go beyond the typical endorsement relationship to employing celebrities as Creative Directors. Study 1 demonstrates celebrity Creative Directors, as opposed to merely endorsers, result in increased attitudes toward the advertisement; an effect mediated by consumer perceptions of celebrity expertize and attenuated by skepticism toward advertising. Study 2 further investigates this phenomenon by considering whether it is the title of Creative Director that results in increased attitudes toward the advertisement or if consumers need to be made aware of the responsibilities associated with such a role. Results from Study 2 suggest that merely bestowing a celebrity with the title of Creative Director is not sufficient to enhance attitudes, the duties performed by the celebrity Creative Director must be made explicit.     

独立董事否定意见发表与换届未连任

在公司治理实践中,对董事会议案出具否定性意见是独立董事履行监督职能最具代表性的行为,而换届未连任是我国制度背景和文化特质下更为真实的独董离职方式。利用我国上市公司独立董事对议案发表意见的独特数据,本文从否定意见的具体类型、董事会议案事项、是否集体行动等三个方面实证考察了对董事会议案说“不”与独董未来是否在第一任期结束后实现连任之间的关系。研究发现,在我国公司治理实践中,出具否定意见的方式(委婉或直接、集体或单独)有时比否定意见本身更加重要;即使同样是否定性意见,但如果针对的董事会议案事项不同,独董未来连任的可能性也不同。一般而言,明确出具反对意见的,针对内部人的反对事项以及集体说不的独董未来连任的可能性更低,因而独董所预期的公司治理角色由于上述“逆淘汰”机制和“任人唯亲”的董事会文化的存在而大打折扣。本文的研究提示,应该为独董出具否定性意见的相关法律风险提供更加明确的指引,避免政策模糊地带,将有利于独董更好地履行监督职能。     

Is prior director experience valuable?

Previous studies have investigated the effectiveness of directors in performing their monitoring and advising functions by examining characteristics such as independence, qualifications and professional expertise. In this study, we propose a more direct measure of director effectiveness – prior experience as a director. Using hand‐collected data from Australia, we find that both the depth (number of prior years) and breadth (number of current directorships) of a new appointee’s director experience is valued by shareholders at appointment. In particular, the market reaction is highest for appointees with the most prior director experience (two or more other current directorships in listed companies and four or more years of director experience) and when experienced appointees join less‐experienced boards.     

Heterogeneity and peer effects in mutual fund proxy voting

This paper studies voting in corporate director elections. We construct a comprehensive data set of 2,058,788 mutual fund votes over a two-year period. We find systematic heterogeneity in voting: some funds are consistently more management-friendly than others. We also establish the presence of peer effects: a fund is more likely to oppose management when other funds are more likely to oppose it, all else being equal. We estimate a voting model whose supermodular structure allows us to compute social multipliers due to peer effects. Heterogeneity and peer effects are as important in shaping voting outcomes as firm and director characteristics.     

Community and compensation: Director remuneration in Thailand

We propose a new theoretical perspective based on mimesis (peer group imitation) to explain non-executive director pay. Arguing that peer group effects may be reinforced by Thai business culture, we test and support our hypothesis on a sample of 523 listed Thai companies from 2010 to 2015. We find that peer group pay is by far the most important and robust determinant of director pay in our sample. Simple peer effects explain almost half of the variation in director pay, and director pay converges to the peer group level over time. A discontinuity regression – a jump in director pay observed when companies are admitted to the SET50 stock market index – indicates a causal effect from peer group pay to director pay.     

技术董事、股权激励对企业创新效率的影响

随着知识经济时代的到来，创新在企业经营中的地位越来越高，董事、监事及高管团队对企业创新战略的方向、组织和实施具有重要影响，研究他们对企业创新的影响变得必要和迫切。以2012-2017年沪深两市上市公司为研究对象，运用DEA-Tobit两阶段模型，分析企业技术董事比例和股权激励（分为高管股权激励和核心员工股权激励两个维度）对中国上市公司技术创新效率的影响。结果显示，公司技术董事的比例越大，上市公司技术创新效率越高；对核心员工的股权激励授予比例越高，上市公司技术创新效率越高；然而，高管股权激励授予比例与上市公司技术创新效率并无显著联系。     

From Experience: Demystify Creativity, Enhance Innovation

Creativity need not be a chance occurrence. The authors of this article believe there is a technology that facilitates creativity. It is a technology that can be learned and applied and managed. They describe the specific steps that they followed in helping a group of R&D professionals learn, apply, and manage the creative processes in the lab. It is a story of practical steps that dealt with the everyday realities of managing in a large corporation.     

我国证券投资基金公司董事会特征与基金绩效关系的实证研究

本文以2004年底前成立的20家基金管理公司旗下47只我国契约型开放式基金2005年的相关数据为样本,实证检验分析了证券投资基金公司董事会特征与契约型开放式基金绩效之间的相关关系,并为基金公司的董事会治理提出了政策建议。     

上市公司独立董事制度实施效果实证研究

董事会是公司治理结构的重要内容之一,独立董事作为董事会的重要组成部分,其职能和工作效率也成为人们关注的重点。本文试图从独立董事总体工作情况、同城异地独立董事工作情况以及个别独立董事薪酬与工作情况关系的角度,考察我国独立董事制度对上市公司治理效果的影响,结果发现,实施独立董事上市公司治理结果有所改进,独立董事异地任职独立作用大。     

上市公司独立董事的声誉机制研究

独立董事的独立性依赖于其声誉,而其声誉的高低,则依赖于其个人财产的多寡以及独立董事津贴在其总收入中所占的比例.本文建立了一个独立董事声誉机制模型,依据独立董事对薪酬的依赖程度的观察,构建了选聘独立董事的声誉机制;并且认为由委员会提名,股东大会选举产生的独立董事的独立性较直接由董事会提名时要强.