产业技术创新联盟中企业联盟能力的构建——一个多层面互动的模型

在新的竞争环境下,产业技术创新联盟成为了企业实施技术创新战略的主要形式,而对创新联盟以及创新联盟网络的管理能力也因此成为了企业竞争优势的关键来源。文章超越了现有大多数联盟能力研究所采取的单一分析层面的做法,着重探索了影响产业技术创新联盟中企业联盟能力的组织和个体两个层面的多因素互动机制。在案例研究的基础上,建立了一个联盟能力的多维动态框架,包括组织维度的战略和结构以及个体维度的能力等因素,分别从战略锚定、支持结构和联盟思维等方面阐述了企业联盟能力构建的途径和方法,强调组织层面的因素与个体层面的因素之间的互动是创新联盟中企业联盟能力构建的关键,联盟能力是企业组织层面的战略-结构因素与个体层面的认知结构和能力因素交互作用的函数,从而为企业构建联盟能力以更好地从技术创新联盟中获益提供了一定的指导和借鉴。     

Avatars as salespeople: Communication style, trust, and intentions

Interactions with retail salespersons in stores contribute to building trust and profits. Within the largely impersonal Internet, an interactive animated character or avatar, playing the social role of an online sales assistant, should provide a potent source of social presence and so have the potential to replace some of these interactions. This investigation tests whether avatars with social- or task-oriented communication styles contribute to user trust and patronage intentions. Further tests explore the moderating effects of product/service type. The study includes an online experiment and survey, involving 636 participants, mainly from North America, Oceania and Europe, allocated randomly to different treatments.Task-oriented communications contribute to trust, which in turn contributes to patronage intentions, especially for search goods/services. Social-oriented communications also contribute directly to trust and to patronage intentions, most strongly for credence goods/services. The authors recommend a three-fold approach to avatar implementation, involving requirements captured to define appropriate appearance, role, interaction style and content for the task. Conclusions include further suggestions for development and research.     

探索农民工城市社会融合之路——基于社会交往“内卷化”的分析

农民工的城市社会融合是当前我国城市发展中的突出问题。从社会交往的角度看,农民工城市生活仍然呈现出明显的内卷化特征,表现为交往行为的礼貌性、朋友身份的宽泛性和社区参与的有限性。化解这一问题,促进农民工的城市社会融合,需要保持社区的开放性姿态,创造农民工城市社会交往的条件和机会,进行社区管理体制的相应调整。     

中国跨国公司员工社会资本对外派适应的影响研究

理论界从社会资本视角探讨外派适应的研究仍处于探索阶段。本文在回顾相关文献的基础上,首先,构建了中国企业外派人员社会资本对外派适应影响的理论框架;其次,采用问卷法进行调查,获取255份有效问卷;再次,采用探索性因素分析、验证性因素分析和层次回归等多种统计方法对这些问卷进行,结果显示,外派人员与东道国居民的工具性关系对一般适应和互动适应有显著正向影响,在工作适应中,仅外派人员与母国其他外派人员的情感性关系发挥显著作用;最后,根据研究结论,本文提出相应的建议,希望能为跨国公司外派实践提供帮助。     

The effects of interactive leadership on human resource management in Singapore's banking industry

Reviewing the literature about interactive leadership and its effects on human resource management in business organizations, this paper proposes that interactive leadership has two major components: interaction skills and team building. Both components have positive effects on employees' trust in their leaders, on employees' motivation and employees' commitment to their companies. Based on these hypotheses, the paper develops an empirical test of the effectiveness of interactive leadership in Singapore's banking industry. Seventy-seven middle-level managers participated in this study by responding to a questionnaire about their leaders, their motivation, their commitment and their trust in these leaders. The results support the hypotheses and suggest some important implications for human resource management in business organizations, especially for human resource management in Oriental societies.     

论中国经济的繁荣与萧条

本文研究对象是新中国历次繁荣与萧条的运行过程,具体内容是繁荣的形成,繁荣走向萧条,以及萧条如何走向繁荣。     

Buyers' perspectives of buyer-seller relationship development

Long-term buyer-seller relationships have been a focus of research for several years. The present study draws on interaction/network theory to test a model examining the interaction mechanisms and relationship characteristics of buyer-seller relationships during four progressive phases of relationship development. Data from 174 members of the Institute for Supply Management offer empirical support for the associations proposed in the model, as well as some surprising results. One of the most useful findings of the research is that the patterns of these associations vary as buyer-seller relationships progress through the four phases of relationship development. Specifically: in the awareness phase, joint problem solving increases buyer uncertainty; in the exploration phase, communication quality and joint problem solving increase relationship-specific investments; and in the expansion phase, joint problem solving increases relationship-specific investments and severe conflict resolution increases buyer uncertainty. Seller reputation moderates many of these relationships. The major conclusion of the research is that buyers and sellers should recognize that while information exchange and conflict resolution are important aspects of buyer-seller relationships, their use may not always lead to the desired relationship characteristics. Managerial implications of these findings and further research ideas are presented.     

The relevance of interaction choice: Customer preferences and willingness to pay

As the number of available channels and ways to use these channels proliferate, current literature and managerial practice assume that broader interaction choice invariably generates value for customers. In light of the costs and complexity of offering these interaction options, the questions become how important having interaction choice is for customers, how much actual willingness to pay exists, and which customer groups particularly value such choice. To investigate this domain, two choice-based conjoint analyses are implemented in the health insurance industry, which provides a unique research opportunity since regulation naturally limits the relevant attributes of offerings. To cope with the substantial heterogeneity in prices for health insurance depending on the insureds' risks, the methodological innovation of quasi-individual pricing is introduced, which leads to highly satisfactory validity of the estimation results. The results indicate that customers have considerable additional willingness to pay for more interaction choice; however, in contrast to the extant literature, this does not hold for all interaction options. Customers' elicited preference structures further show that health insurers can optimize the configuration and pricing of their offerings to improve customers’ experiences and to create value.     

Guides' handling of multiple roles in interactions with tourists: The prism of impression management

Tour guides undertake multiple roles and may face role conflicts when interacting with tourists. A framework of impression management based on dramaturgical theory provides an insight into the inner mechanisms behind how tour guides deal with multiple role dilemmas. This situation is examined in interactions between local Chinese tour guides and Chinese group tourists in a walking-tour-shopping context in Frankfurt am Main, Germany. Through observations and interviews, we find that the interplay of a moving stage and guides' role-shifting between being a Chinese sibling, a local and a cultural interpreter delivers authoritative and reliable impressions to tourists, and thus conceal their conflicting role as a shopping broker. We further refine the inner mechanism, which contributes to existing literature on tour guides' multiple-role practices. Our research also enriches the explanatory power of Goffman's framework by explaining a complex situation with multiple role dilemmas amidst a moving working stage in interactive studies.     

Influence of servicescape stimuli on word-of-mouth intentions: An integrated model to indigenous restaurants

This study explores the influence of servicescape on consumers’ word-of-mouth intentions using the stimulus-organism-response framework. It focuses on the interaction effects of substantive staging and communicative staging, and discusses the moderating effects of authenticity on the relationship between servicescape and experiential value. The results show that servicescape stimuli influence consumers’ experiential value, which in turn affects their emotions and generates word-of-mouth intentions. Authenticity as a moderator weakens the impact of substantive staging on experiential value. There is an interaction effect between substantive and communicative staging, and this interaction weakens the impact of servicescape on experiential value. The study concludes with practical implications.