河北省实施农产品品牌营销的对策分析

进入二十一世纪,我国农业发展进入一个新阶段,面临新的形势。河北省虽然地理环境优越,农产品资源丰富,但目前普遍存在着品牌观念不强、总体质量不高、安全水平较差、农业生产规模小、科学技术水平低和成本高等问题。尤其是我国加入WTO后,农产品国内市场国际化程度加强,市场竞争日趋残酷,发达国家设置了由严格的质量标准,检验检疫标准和认证制度等构成的绿色壁垒。这些问题直接成为影响河北省农产品国内国际竞争力进一步提高的关键性制约因素,必然对河北省农产品的生产和经营提出了更高、更严的要求。打造农业品牌,发挥品牌效应,重点培育具有国际竞争力的农业产区和优势农产品,是我们积极应对入世挑战、增强国内、国际市场竞争力和提高自身效益的重要途径,也是河北省农业发展到新阶段,在新形势下实现更高层次快速发展的必然选择。     

Consumer Believability of Information in Direct-to-Consumer (DTC) Advertising of Prescription Drugs

Direct to consumer (DTC) advertising has attracted significant research attention, yet none has focused on empirical assessments of its overall impact on U.S. consumers nationally, and tying assessment to relevant behavioral outcomes. This paper addresses the ethical issue of DTC advertising providing a balance of product and risk information that is both understandable and believable, and contributes direction to those exploring this phenomenon. Richard F. Beltramini is currently Professor of Marketing in the School of Business Administration at Wayne State University. He received his Ph.D. from the University of Texas at Austin, and served on the faculty of Arizona State University for fifteen years. His teaching interests include advertising and marketing management, research, and strategy. His primary research focus is on the believability of marketing communications information, and he has published in the Journal of Advertising, Journal of Advertising Research, Journal of Consumer Research, Journal of Marketing, and a variety of other journals, conference proceedings, and books as well as co-editing Gift Giving: A Research Anthology. Dr. Beltramini has served on the Editorial Review Boards of a number of academic journals, as guest editor of special issues of the Journal of Business Ethics and the International Journal of Internet Marketing and Advertising, as international president of the American Academy of Advertising, as a member of the American Advertising Federation's National Academic Committee and several other professional and business organizations, and is active as a consultant to several international organizations. He is the recipient of several national competitive grants and awards for his teaching and research, including the National Science Foundation, is the only faculty recipient of both his school’s Excellence in Research and Excellence in Teaching awards, and is currently the first Board of Visitors Faculty Fellow. Prior to academe, Dr. Beltramini worked for Texas Instruments, Inc. and The Drawing Board, Inc., both in Dallas, and he has also worked as a Visiting Research Professor for J. Walter Thompson Advertising in Chicago, Honeywell Information Systems in Phoenix, and the Federal Trade Commission in Washington, D.C.     

Participating in Business-to-Business Trade Fairs: Does the Buying Function Matter?

This research aims at understanding the main reasons for business-to-business trade fair participation and for visitors' interaction with suppliers. The nature of the study is exploratory and combines qualitative interviews with trade fair organizers, experts, and trade fair participants, and a survey administered to visitors of an international trade fair held in Portugal. The study revealed that visitors do not highlight buying at these events and the most experienced visitors are the ones who devalue most buying at trade fairs. Interestingly, even when considering the most important supplier with whom visitors have interacted, they do not underline using the trade fair context to place orders. Such conclusion allows drawing managerial implications for trade fair participants and organizers.     

提高电力企业培训效果的方法探讨

随着我国社会经济不断发展和变革,电力行业正经历巨大而深刻的变化。在电力生产、经营、管理等各方面,对员工劳动的智能要求越来越高。因此,拥有一支高素质的员工队伍是电力企业实现快速发展的关键,是实现企业战略目标的保证。本文对电力企业培训面临的形势和存在的问题进行分析,并就如何提高培训效果的方法提出建议与大家探讨。     

Aid Quality and Donor Rankings

This paper offers new measures of aid quality covering 38 bilateral and multilateral donors, as well as new insights about the robustness and usefulness of such measures. The 2005 Paris Declaration on Aid Effectiveness and the follow-up 2008 Accra Agenda for Action have focused attention on common donor practices that reduce the development impact of aid. Using 18 underlying indicators that capture these practices—derived from the OECD-DAC’s Survey for Monitoring the Paris Declaration, the new AidData database, and the DAC aid tables—the authors construct an overall aid quality index and four coherently defined sub-indexes on aid selectivity, alignment, harmonization, and specialization. Compared with earlier indicators used in donor rankings, this indicator set is more comprehensive and representative of the range of donor practices addressed in the Paris Declaration, improving the validity, reliability, and robustness of rankings. One of the innovations is to increase the validity of the aid quality indicators by adjusting for recipient characteristics, donor aid volumes, and other factors. Despite these improvements in data and methodology, the authors caution against overinterpretation of overall indexes such as these. Alternative plausible assumptions regarding weights or the inclusion of additional indicators can still produce marked shifts in the ranking of some donors, so that small differences in overall rankings are not meaningful. Moreover, because the performance of some donors varies considerably across the four sub-indexes, these sub-indexes may be more useful than the overall index in identifying donors’ relative strengths and weaknesses.     

“国际金融中心”需要怎样的城市形象广告片?——上海城市形象广告片的受众认知和态度比较研究

上海立志建设成为国际金融中心,打造这一城市品牌形象是一个系统工程,营销传播工作是重要的组成。本研究从广告效果空间论角度,对上海现有的四部城市形象广告进行了受众认知和态度效果的比较,并引入中外受众所代表的不同涉入度作为调节变量。我们根据结果绘制了四支广告在认知-态度二维图上的位置,并发现不同涉入度对认知效果没有调节作用,而对态度效果上则有调节作用。基于这些发现,我们提出了如何创作有效的国际金融中心城市形象广告的建议。     

挖掘地方历史文化资源，增进高职思政课教学有效性——以广州为例

地方历史文化资源对高职思想政治理论课建设具有重要价值。广州拥有丰富的近现代史资源、爱国名人文化、平实厚重、敢为人先的岭南传统文化等。对此加以开发，使之融入课堂、建设实践教学基地，开展有针对性的主题活动，是增进高职思政课教学有效性的有益途径。     

创新高校图书馆读者服务，提高服务效益

该文从经济学视角论述了市场经济条件下的高校图书馆应树立效益观念，可尝试将投入产出原理运用到图书馆工作中，积极开展读者服务创新，使图书馆有限的人力、物力、财力得到合理配置，提高服务效益，满足读者需求。     

高职高专数学课程教学有效性的思考

提高高职高专数学课堂教学有效性的策略与方法包括：改变学生的学习心理,更新教育观念;结合学生的职业岗位需求,优化课程结构内容;迎合学生的学习需求,改革教学方法并完善教学手段;适应学生个性的发展,突出学生的主体地位;提升学生的个人参与意识,重视学生在学习中的回报率;融入数学文化的教学,提高学生的数学素养;督促学生良好习惯的养成,勉强的灌输有时是需要。     

基于综合评价指标的火电厂风机选型方法研究

本文通过分析风机运行特性,建立了风机选型新模型。通过全寿命周期成本表示其经济性,ADC效能评估法表示其技术性。