新冠肺炎疫情对线上商品价格变化的影响

文章运用电商高频价格大数据，分析了新冠肺炎疫情对商品价格变化的影响。研究发现：根据公平定价理论，在突发疫情下商家会加入消费者情绪制定价格策略，商品价格经过调整后趋于稳定；并且，商品价格表现出较低的价格黏性，对称的交错调价使得新冠肺炎疫情对商品价格的冲击有限。因此，政府部门可利用线上商品价格编制大数据物价指标，及时反映市场供求变化，促进资源优化配置，为宏观政策制定提供依据；同时，加快推进消费数字化转型，优化线上交易环境，建立预警机制来应对突发情况。     

考虑零售商销售努力的双渠道供应链定价策略研究

随着电子商务市场的日益成熟,制造商建设线上直销渠道来适应新的商品销售环境成为趋势。制造商线上直销渠道的建立占领了部分原本属于线下零售渠道的市场份额,对线下零售渠道造成冲击。针对双渠道供应链中的竞争,将零售商销售努力行为考虑在内,通过构建博弈模型分别研究了在集中决策模式和分散决策模式下,制造商与零售商的定价策略。研究发现,在集中决策模式下,线下零售渠道与线上直销渠道之间的价格差异随着两个渠道潜在需求量之间差异的增大而增大,并且两个渠道的最优价格分别与其市场潜在需求成正比。在分散决策模式下,两个渠道的最优价格亦与潜在需求成正比,并且线下零售渠道的最优价格随零售商销售努力程度的增加而增加,线上直销渠道的最优价格随着零售商销售努力程度的增加而减少。     

The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention: An experimental research

This study aims to investigate consumer perceptions and reactions in terms of specific discount patterns (fixed price, 40% discount, discount from 500 TL to 300 TL and 20% + 25% discount) in price promotion. According to the results, specific discount patterns in price promotion have a significant effect on perceived price attractiveness and purchase intention. When the specific discount patterns in price promotion and gender interaction were analyzed in terms of perceived price attractiveness, the scenario of the “discount from TL 500 to TL 300” significantly differentiated from both the control scenario (fixed price) and experimental scenarios for female. For males, no significant difference was found between the control and experimental scenarios. In terms of purchase intention, a significant difference was found between the fixed price scenario and the discount scenario from 500 TL to 300 TL and between the fixed price and 20% + 25% discount scenario. The theoretical managerial implications of the study were discussed, and future research suggestions were presented.     

数字偏好、尾数定价与线上非对称价格黏性

文章基于京东、苏宁、国美、天猫四家电商经营的六大类家电的价格数据，分析了数字偏好、尾数定价对中国线上市场价格黏性的非对称性的影响效应。研究发现，中国线上市场确实存在明显的数字偏好现象，具体有数字“0”“8”“9”，其中数字“9”为最受欢迎的尾数。基于Logit模型进一步发现：数字“0”“8”“9”对于产品价格变化存在非对称的影响作用；随着数字“0”“8”“9”结尾的位数越多，其阻碍价格变化的能力越强，非对称的影响作用也越加明显；若产品价格提高，以偏好数字结尾会显著降低价格变化的可能性；节日效应会显著削弱由偏好尾数给价格变化带来的负向阻碍作用，甚至成为加快价格上涨的一个重要因素。     

Speculative dynamics and price behavior in the Shanghai Stock Exchange

This article examines the extent to which the trading behavior of heterogeneous investors manifests in stock price changes of asset portfolios which constitute the Shanghai Stock Exchange. There are three major findings that materialize. Firstly, reliable statistical evidence of a negative relation between the conditional first and second moments of the return distributions of stock prices lends support to the volatility feedback effect. Secondly, ‘feedback’, or momentum-type investors, are not present in this market as is often detected from the daily price changes of other industrialized markets. Finally, trade volume as a proxy for ‘information-driven’ trading suggests that such investors play a statistically significant role in stock price movements. Parameter estimates from this latter group of investors imply that a rise in stock prices from a high volume trading day is more likely than a rise resulting from a low volume trading day.     

Model Comparison for Temperature-Based Weather Derivatives in Mainland China

Abstract:

In this paper, we provide a comparison of two models of temperature-based weather derivatives. The Alaton et al. model (2002) and the continuous-time autoregressive (CAR) model of Benth et al. (2007) are applied to temperature data from twelve cities in China. The objective is to determine which is the better model for temperature derivative modeling in Chinese cities. We found the CAR model to be more accurate in terms of normality of residuals and smaller relative errors. However, the shortcomings of both the Alaton et al. model and the CAR model are revealed in this study as well.     

空间分析在住宅价值评估中应用研究综述

住宅是一种异质性商品，它的构成使用价值的各个特征之间有明显的差异，因此特征价格定价模型广泛用于住宅的价值评估。但是由于住宅数据中常常表现出空间问题，使得传统的特征价格模型不再适用，空间效应在不动产领域的存在引起了学者们的广泛关注。对空间分析在住宅价值评估中的应用研究进行了回顾和阐述，首先分析空间效应的来源和影响，讨论了在传统模型中纳入空间效应的重要性，接着阐述如何对这些空间效应进行有效建模和检验，并分析了进一步研究的方向。     

大型零售商主导购物中心零售业态双边市场运行机理

购物中心零售业态是传统的具有双边市场特征的交易平台。大型零售商通过整体租赁购物中心零售业态进行选址开店的模式,可以看作是双边市场中基于零售商一体化双边市场交易平台的行为。一体化结构下,大型零售商不仅成功实现零售业态的进一步拓展,本身也由单纯从事商品销售的零售商转变为具有双边市场特征的平台企业。作为平台企业,其运作机制遵循双边市场的经营特征,主要表现在倾斜定价机制和平台多产品组合竞争。但其核心竞争力依然来源于自身经营商品的竞争优势。     

交易成本、禀赋效应与国有股权转让定价——兼论国有企业混合所有制改革的新思路

国有企业混合所有制改革是积极发展混合所有制经济的关键,完善的定价机制有助于推进国有企业混合所有制改革。国有股转让过程中存在大量的交易成本,扭曲了定价体系。基于科斯定理,可以发现,明晰产权是优化定价体系有效途径。但是,禀赋效应的存在,使得科斯定理无法完全解决国有股转让定价问题。对此,需要采取市场和非市场的政策组合,以此来完善国有股转让定价机制,推进国有企业混合所有制改革。     

Strategic and tactical price decisions in hotel revenue management

Dynamic pricing techniques allow using a number of variables in a tactical way compared to standard catalogue prices. This study merges in a conceptual model the relevance of the tactical and the strategic dimension of these variables, classified according to their tangible, reputational or contextual nature.To empirically validate the hypotheses, a database of 21.596 price observations was retrieved from booking.com. The study presents a hedonic price function, using the Shapley-Owen decomposition of the R-squared to elicit the importance of each group of factors. Further, a hierarchical cluster analysis measures the presence of heterogeneity across operators.The results show that online reputation is gaining importance over the traditional star rating. Despite the tangible variables remain of paramount importance, the findings suggest the relevant role of contextual variables in short-run price variations. The players operating in the tourism and hospitality industries should integrate these findings when designing pricing strategies.