网络安全态势感知在校园网络安全的研究进展与展望

随着校园对网络依赖程度的日益加深,校园网络安全已经成为一个潜在的巨大问题。网络安全态势感知技术是一种新型网络防护研究热点。该文详细地将校园网络安全态势感知技术与传统安全防护技术进行比较,同时介绍了校园网络安全态势感知技术的不同模型和校园网络安全态势的预测方法,进而就网络安全态势感知在校园网络安全的运用做出了展望。网络安全态势感知在校园网络安全中的应用为当前的新兴研究内容,是一个多学科交叉的研究课题,将有很大的发展空间。     

财经类大学生就业意识调查与分析——以上海商学院为例

本文调查了财经类大学生的就业意识,调查显示财经类大学生就业主体意识较好,但就业准备不够充分,竞争意识和风险意识不足。在此基础上,本文提出增强财经类大学生就业意识的建议。     

高端数码产品奢侈性群体感知研究

为了研究不同同龄群体对高端数码产品奢侈性感知的差异,本文搜集了283个关于消费者对高端数码产品的奢侈性感知等级,以及价格弹性与购买动机的数据样本,结果表明,不同的同龄群体对高端数码产品的奢侈感知存在显著差异;被认为是必需品的高端数码产品相对缺乏价格弹性,而被认为是奢侈品的高端数码产品在产品涨价后更容易被放弃消费;不同的同龄群体购买高端数码产品的动机各不相同,购买行为会降低消费者对高端数码产品的奢侈性感知。     

《无机化工工艺学》的教学探讨

《无机化工工艺学》是一门综合性、适用性较强的课程,对于学生以后从事化工生产有着非常重要的作用。本文对教学内容、学生综合能力、学生工程意识和考核形式等方面进行了探讨,其目的培养学生独立思考和解决问题的能力,适应经济发展对化工技术人才的需求,为社会主义现化化经济建设服务。     

论英语电影欣赏教学

在英语教学中引入英语电影欣赏教学,选择合适题材的电影让学生观看,有助于提高学生的英语听说能力和增强学生的跨文化意识。     

Do Advertising Tools Create Awareness,Provide Information,and Enhance Knowledge? An Exploratory Study

The paper intends to construct an array of advertising tools and tests the influence of the same in creating awareness, providing information, and enhancing knowledge of female consumers. The constructs focus on testing the impact on the aforesaid aspects. The results revealed that advertising tools exert impact in creating awareness, providing information, and enhancing knowledge of the target respondents. However, the advertising tools found to be more effective in providing information and enhancing knowledge. The results also revealed that (1) outdoor advertisements found to have more impact in creating awareness and (2) store advertisements found to elicit more influence in providing information and enhancing knowledge.     

外语语用能力的习得与培养

通过综述国内外学者们对语用能力的界定,认为语用能力是一种综合能力,应包括语用语言能力、社交语用能力、语用认知能力和语篇能力。讨论并区分了外语语用能力与母语语用能力,探讨了外语语用能力的习得与培养问题。研究证明,语用能力不可能是内在的而只能是习得的,语用知识可以习得,但它只是语用能力的其中一部分。在外语教学中传授语用知识的同时,还要关注其他几个环节的外语语用能力的培养,如语言功能与语境、语用推理的关联性、语用意识、语用标记语、语用容忍度等等。     

基于文化自觉理论的旅游产业和相关产业协作开发探讨

世界旅游产业的规模不断壮大,但旅游业在带来经济增长的同时产生很多文化和社会问题。文章认为,要深化这一问题的研究,不能单独发展旅游业,应在文化自觉的基础上,基于文化本身价值,结合当地的需求,有选择地进行多种产业的互补开发,尤其是文化创意产业,促进当地人的文化自觉和对传统文化的创新,形成良性循环,最终促进文化效益、社会效益、经济效益的协调发展。在实践经验和理论分析的基础上,本文试图构建多种产业发展和文化自觉良性循环的模型。     

Predicting the antecedents of consumers' intention toward purchase of mutual funds: A hybrid PLS-SEM-neural network approach

The current study intends to identify the behavioural antecedents of investors' attitude and investment intention toward mutual funds using a robust SEM-ANN approach. It focuses on novel factors in the purview of the COVID-19 pandemic, increasing digitalization and social media usage. The research outcome indicates that attitude (ATB), awareness (AW) and investment decision involvement (IDI) have a significant positive relation with investment intention (BI). In contrast, perceived barrier (PBR) negatively relates to investment intention. Herd behaviour (HB) and social media influence (SMI) do not influence investment intention toward mutual funds. Moreover, all the tested predictors share direct relation with the attitude toward mutual fund investment, barring perceived risk (PR), which has an inverse relationship. As per the outcome of ANN sensitivity analysis, attitude is the most crucial determinant of investment intention. It is followed by awareness (AW), perceived barriers (PBR) and investment decision involvement (IDI). Among the significant determinants of attitude, self-efficacy (SE) is the most important determinant, followed by perceived usefulness (PU), perceived emergency (PEMER), subjective norms (SN) and perceived risk (PR).