服装面料艺术再造的方法及其案例分析

本文对常见的服装面料艺术再造的方法进行总结归纳,运用这些方法制作了三款具有特色的服装,并依次对这三款服装所用的方法进行分析。     

探讨影响古彩装饰创新的弊端

陶瓷绘画是陶瓷装饰手法之一,古彩作为陶瓷绘画形式的一种,其绘画特征更突出装饰性,因此要发展古彩就要立足于古彩的装饰美。古彩装饰技法的娴熟运用是完成古彩装饰的基础,然而古彩装饰技法掌握不好则会出现生硬、呆板的画面。发展古彩的装饰美需要探讨古彩装饰技法在创作中存在的弊端,以促进古彩装饰创新发展。     

从文化内涵看英汉基本颜色词的翻译

英汉语言中由基本颜色名词构成的词语非常丰富,本文以文化内涵和语用为切入点,探讨英汉语言中基本颜色词的文化内涵及其语用方面的异同,从一个侧面来揭示中西方文化的异同,以期能够更有效地学习和运用英语。     

吃什么远离胃癌

老百姓怕得病,更不愿吃药,都希望通过饮食保证健康。胃癌是我国最常见的恶性肿瘤之一,在我国发病率居各类肿瘤的首位。一般胃癌未经治疗者平均寿命约为13个月。每年约有17万人死于胃癌,几乎占全部恶性肿瘤死亡人数的1/4,且每年还有2万以上新的胃癌病人产生。胃癌是一种危害性极大的癌症,所以需要从日常开始预防。     

论木家具材料设计表情特征

材料是家具设计的基础,并可赋予家具创新和表情。针对木家具材料在设计中的表情特征,从色彩、形态、视觉肌理和冷暖、软硬、粗滑、干湿等触觉表情,对木家具材料表情的特点和表现形式进行了综合研究。     

内衣产品本身对附加值的影响探讨

在现代商品社会中,附加值是理性厂商在可行的条件下竞相追逐的目标。影响内衣产品附加值的因素很多,其中一个重要因素是生产出的内衣产品有吸引力。内衣的面料、款式、色彩和工艺都不同程度地影响内衣产品的档次,针对不同的消费者设计出适销对路的产品,是获得高附加值的关键。     

两江四湖风景油画创作研究——《色·迷恋》

绘画表现都是抒发内心世界，由于环境差异的影响，东西方各占其优势既而形成独立的绘画表达方式，各领风骚。国画与油画是否能同时屹立在同一个画面上。取之彼此于永恒，在融合两种传统文化的同时又能适应我国当今时代发展的需要，以达到在吸收西方文化精华的同时能够与我国优秀文化传统相结合。两江四湖有“虽由人作。宛自天开”之巧，将其移花接木。排山倒海，采用油画风景和国画结合，以色彩表现为主，用笔触表现传统的水墨线描，用色彩代替墨的浓淡。使之表达的情感更多元化，情绪化。取色彩之情绪化，写意国画之心境，长卷之视觉延绵，给予流连忘返之美。     

Color research in marketing: Theoretical and technical considerations for conducting rigorous and impactful color research

Since the beginning of the 21st century, there has been a surge in interest in color research (and in sensory marketing in general). In addition to discussing emerging color research contained in this special issue, this article also provides a discussion of theoretical frameworks for understanding color and provides technical guidelines for creating color stimuli. These guidelines include a discussion of the three dimensions of color (hue, saturation, and value) and provide researchers with guidance for controlling these dimensions when creating color stimuli. Additionally, this article discusses additive (red, green, blue) versus subtractive (cyan, magenta, yellow, and key) color models, gamut, and other considerations, such as screening participants for colorblindness, that future researchers may find useful for conducting rigorous color research.     

Examining consumers’ sensory experiences with color: A consumer neuroscience approach

This research advances neuroscience as a tool with which to study consumers’ visual mental imagery. Applying these methods, we suggest that the presence or absence of color is a critical dimension along which consumers’ visualizations can vary, and explore when and why color of visual mental imagery becomes more prominent. Using functional magnetic resonance imaging (fMRI), we find neural evidence for distinguishing black-and-white (BW) versus color visualization, and that visual mental imagery becomes increasingly monochrome (vs. colorful) when consumers imagine distant (vs. near) future events. Our neural evidence further suggests construal level as the underlying mechanism of this effect, showing common regions of activation for imagining distant future events, engaging in high-level construal, and forming BW mental imagery. We discuss the implication of these findings and the benefits of fMRI techniques for marketing in general.     

All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product’s Primary Function?

Given the challenges and costs of implementing high sensory congruence, this article examines whether all sensory attributes, such as product color and ambient music, must match a product's primary function to ensure favorable product evaluation or whether a match of only some sensory attributes is sufficient. For this purpose, we consider multiple sensory attributes and their fit with a product's primary function in terms of key semantic associations. In contrast with approaches that focus on a single sensory attribute and its fit with a product's primary function, this approach allows investigating the impact not only of high versus low sensory attributes–function congruence but also of partial sensory attributes–function congruence. We conduct three experimental studies in online and field settings and two product settings (cooling and heating pads) that consider sensory attributes at the product and ambience level across the senses of vision, smell, and hearing. Our findings show that depending on its type, partial sensory attributes–function congruence can lead to favorable product evaluation similar to high sensory attributes–function congruence or unfavorable product evaluation similar to low sensory attributes–function congruence. Thus, sensory attributes–function congruence has non-linear degressive or progressive positive effects on product evaluation. Overall, these findings indicate that if properly designed, a match of only selected sensory attributes with a product's primary function can indeed lead to sufficiently favorable product evaluation and, thus, help avoiding unnecessary effort in implementing high sensory congruence.