Evidence that independent research projects improve accounting students' technology-related perceptions and skills

Advances in technology require that accountants possess skills to obtain information from various sources, complete computer-based projects, and use computers as a tool to achieve other business-related objectives. Students not only need to develop skills to access information but, more importantly, they also need to improve their perceived ability to utilize computers successfully. This paper describes a project in which accounting students were required to independently analyse a publicly-traded company using text- and Internet-based resources. The goals were to concurrently develop students' computer-based skills and improve perceptions toward technology. In addition, since research using nonaccounting students has shown that self-efficacy and confidence in the use of technology differs between the genders, this study also analysed gender-related differences in perceptions towards computers. The results show that the project enhanced students' Internet knowledge and skills to access information from multiple sources. Students also improved their perceived ability to use computers to analyse technical problems, their computer-based project completion skills, and their understanding of the Internet. Furthermore, while female students indicated lower perceived ability to work on technology-related projects before the assignment, participation in the project elevated their confidence levels. In general, this paper demonstrates the value of designing assignments to improve students' perceived computer-related abilities, and provides insight into gender differences in perceptions towards technology.     

提升大学生思想政治教育实效性的思考

当前影响大学生思想政治教育实效性的因素包括系统合力发挥不足,人文理念相对缺失,教育内容和方法缺乏一定的时代性和针对性,忽视队伍建设等问题。提升大学生思想政治教育的实效性,必须加强教育机制系统化及合力的发挥,创新教育理念,改进教育内容和方法,加强队伍建设。     

Doctoral Programs in Business-to-Business Marketing: Status and Prospects

ABSTRACT

PhD programs in Business-to-Business Marketing are under increasing pressure to bring both more rigor and relevance to their training processes. We report on an empirical investigation on the practices and needed developments in Marketing PhD programs, focusing specifically on Business Marketing. Based on a sample of 41 programs worldwide, we find widespread agreement that the rigor/relevance challenge is even greater for Business Marketing scholars than for their colleagues who concentrate on the consumer market. Business Marketing PhDs deal with products with hard to understand uses and benefits, often exchanged in non-public markets with relatively few customers. These challenges lead us to recommend, among other things, that we must recruit PhDs from non-traditional sources and encourage them to partner with scholars from methodological and scientific disciplines to increase both rigor and relevance in their work.     

普通高等院校教育成本控制的研究

由于长期以来,人们视教育为消费和福利、视学校为非营利性机构的传统思维,使得我国教育部门和学校机构既没有提高教育资源利用效率的动力,也缺乏提高效率的外在压力。因此,高等学校必须转变观念,在行政管理运行中重视经营理念,强化成本控制意识,实现高等教育效益最大化。     

职业教育的视野:“项目教学法”语境下室内设计教学的策略研究

本文在当前职业教育突出学生素质和能力培养的视野下,对以项目为中心的教学法的理论知识进行研究,分析了项目教学法的特点以及它在室内设计教学中的具体实施应用,探索项目教学法在室内设计教学中所面对的问题及破解方案。     

从邓小平理论看邓小平的创造性思维能力

学习邓小平理论，掌握其解放思想、实事求是的真谛固然十分重要，但研讨邓小平在其理论创造活动中如何用创造性思维能力不断认识和解决时代课题，从而把马克思主义发展到新阶级则更为重要，因为这不仅有利于我们加深对邓小平理论的理解，而且更有助于我们培养学生的创造性思维能力，为实施素质教育服务。     

One Possible Frame for Thinking about Experiential Learning

I argue that teaching statistical thinking is harder than teaching mathematics, that experimental design is particularly well suited to teaching statistical thinking and that in teaching statistics, variation is good. We need a mix of archival data, simulations and activities, of varying degrees of complexity. Within this context, I applaud the important contributions to our profession represented by Darius et al. (2007) , and Nolan & Temple Lang (2007) , the first for showing us how to make simulation‐based learning simultaneously more flexible and more realistic than ever before, and the second for showing us a path‐breaking technology that can make archival data the basis for active learning at an impressively high level of sophistication, embedding statistical thinking within real scientific and practical investigations.     

Growth of US Industries and Investments in Information Technology and Higher Education

This paper presents new data on the sources of growth for the US economy over the period 1977-2000. Our principal innovation is the incorporation of detailed information for individual industries, including those involved in the production of information technology equipment and software. We show that economic growth is dominated by investments in information technology and higher education, both for individual industries and the economy as a whole. We also show that a jump in information technology investment, gains in the employment of college-educated workers, and the revival of productivity growth account for the resurgence of the US economy since 1995.     

浅谈北京市高等教育中外合作办学现状

在经济全球化和高等教育国际化的大背景下，中外合作办学应运而生。北京作为我国经济文化中心，发展中外合作办学有着得天独厚的条件。北京市高等教育中外合作办学规模逐步扩大，办学层次不断提高，办学模式也日益多样化。本文在回顾北京对外合作办学历年发展历程的基础上，对其发展现状做出分析整理，并针对在合作办学过程申出现的问题，提出一些有益建议，旨在促使北京的中外合作办学体制稳步发展，更多地引进国外优质教育资源，培养高素质，创新性人才以适应经济建设的需要。     

构建主体性教育体系，促进大学生思想政治教育

在社会主义市场经济体制逐步确立和经济全球化不断深入的今天,高校学生思想政治教育正面临着新的机遇和挑战。主体性教育已经成为高校大学生思想教育的基本要求和重要属性。我们必须进一步更新教育观念,尊重和发挥学生的主体地位,改进思想教育方式,通过合理的教学计划、丰富的社团活动、适当的社会实践和典雅的校园文化,构建高校主体性教育体系,促进大学生思想政治教育。