数字经济对区域创新绩效及其空间溢出效应的影响

数字化时代的经济运行方式呈现出数据驱动、万物互联、创新迭代的特征，数字经济的数字化、网络化、智能化属性对创新活动产生了深刻影响。运用空间杜宾模型，对361座城市2010-2018年度数据进行实证检验。检验结果表明，数字经济发展不仅能够带动本地创新绩效提升，而且对周边城市创新绩效也具有显著正向影响；与中、西部地区相比，东部地区数字经济对创新绩效的促进作用更强，空间溢出效应也更显著。由此，建议可从挖掘数据要素价值、搭建数字化平台、推动数字技术创新等角度发展数字经济，促进本地区和周边地区创新绩效共同提升。     

The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement

Academic literature retains a dearth of empirical evidence of the cutting-edge aspect of artificial intelligence (AI)-powered digital assistance and digital multisensory cues, despite the prospect of these factors on real-life customers' luxury brand online shopping experience. Thus, the aim of this study is to examine the significant pathway and effects of AI-powered digital assistance toward customers’ luxury brand online shopping experience. Drawing on S–O-R (Stimulus, organism, and response) and TRAM (Technology Readiness and Acceptance Model) paradigm, a multi-method research design was deployed to investigate constructs. Firstly, semi-structured interviews were utilized to explore customers' online behavior under the luxury brands and information technology aspect. Secondly, survey data were collected and analyzed by using partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA). The PLS-based analysis of quantitative data confirmed the exploratory insights of qualitative findings, establishing the connections of AI-powered digital assistance, customer engagement, and customers' luxury brand online shopping experience. Research findings also suggest that customer engagement plays a mediation role in the relationship between AI-powered digital assistance and customers' luxury brand online shopping experience. Besides, digital multisensory cues moderate the relationship between AI-powered digital assistance and customer engagement. Further, fsQCA complements the findings of PLS-SEM that reveal the significant combination of factors that lead to the perceptions of customers' luxury brand online shopping experience.     

The social process of internet appropriation: Living in a digitally advanced country benefits less well-educated Europeans

We generalize and extend the sequential model proposed by the resources and appropriation theory to explain the digital divide in the European Union plus the United Kingdom (EU27+UK). We measure the theoretical constructs of the model with data provided by the EU and test the theoretical predictions using a partial least squares structural equation model. We find support for the hypothesized relationships but find that the effects vary depending on the digital development level of countries. While education overall is the primary determinant of the social production of digital inequalities, a country's digital development level is crucial for less well-educated Europeans. These findings have theoretical and practical implications: (1) they call into question the homogeneity of the effect of causal relationships and the assumption that individuals differ only in terms of motivation, access, and digital skills, and (2) they indicate that socially disadvantaged Europeans benefit from living in more digitally developed countries.     

服务业对外直接投资的出口效应——基于我国微观企业的研究

文章基于我国服务业上市企业数据，采用多维固定效应模型，探讨和分析了我国服务业OFDI对服务贸易出口的影响，经研究发现：第一，服务业OFDI通过吸收东道国先进技术经验提升企业生产率水平和避开东道国服务贸易壁垒降低贸易成本，促进企业服务贸易出口增长；第二，我国服务业OFDI显著提升了企业服务贸易出口的二元边际，具体而言，整体上服务业OFDI会促进服务贸易出口增长4.82%，同时会提升企业的出口概率；第三，我国服务业OFDI"出口效应"存在明显的区域和行业的异质性，具体表现为：生产性服务业和消费性服务业OFDI存在显著的"出口效应"，其OFDI带动服务贸易出口的增长分别为5.68%和3.52%，而公共服务业则不存在显著的"出口效应"；东部地区和中部地区服务业OFDI存在显著的"出口效应"，其OFDI带动区域服务贸易出口的增长分别为4.97%和3.56%，而西部地区则不存在显著的"出口效应"。上述研究结论对化解我国服务贸易出口增长困境和完善服务业对外直接投资政策机制具有一定的启示意义。     

Diagnosing a healthcare cybersecurity crisis: The impact of IoMT advancements and 5G

Internet of Medical Things (IoMT) technology remains in early stages of adoption, but advancements and breakthroughs are quickly moving this process forward. There is a critical need for cybersecurity to be a priority in the development of these new tools, alongside design and utility. Given the rapid pace and potential magnitude of the coming advancements in IoMT, if privacy and security risks are neglected, a significant crisis could emerge in the form of more frequent cybersecurity breaches. This article examines the market opportunities and risks associated with IoMT and outlines a plan for proactively mitigating concerns and providing a platform to foster growth, to modify attitudes and behaviors, and to continue to build consumer confidence in the overall health system without sacrificing security.     

‘I'm like you,and I like what you like’ sustainable food purchase influenced by vloggers: A moderated serial-mediation model

Internationally, researchers have shown an increased interest in customer decision-making regarding sustainable food choices that could be changed through tailored interventions. This study examines how vloggers influence customer purchase intention toward sustainable food. Based on the similarity-attraction theory, we undertook a serial mediation model in which health-related Homophily between vloggers and viewers was related to higher purchase intention of sustainable food via audience participation and parasocial interaction (P.S.I.). In addition, we tested whether these potential relationships were more substantial for young people from higher product-vlogger congruence and lower advertising recognition in the celebrity endorsement context. A statistical analysis of 382 youth questionnaire data from the steaming media platform was tested through the partial least squares structural equation model. The results show that (1) health-related homophily was related to greater audience participation and P.S.I., which, in turn, were related to higher purchase intention of sustainable food; (2) the positive indirect effects of health-related Homophily on purchase intention through audience participation and P.S.I. decrease as the advertising recognition increase, while increase as the product-vlogger congruence increase. These findings highlight the effectiveness of digital celebrity endorsement in young people's choices for sustainable food.     

Who is left behind? Exploring the characteristics of China's broadband non-adopting families

China has made significant progress in broadband development. As of September 2018, 95% of China's population was covered by 4G networks. However, our estimates show that nearly 30% of China's families did not use broadband that year. This study attempts to investigate the characteristics of China's broadband left-behind families. Overall, consistent with the findings for other countries, families with a lower socioeconomic status are more likely to be broadband non-adopters. In the information society, older, poorer, rural and less educated families are left behind. It is recommended that the Chinese government shift from a top-down investment-driven policy to a user-centered demand-driven policy to address the digital divide.     

Digital competency evaluation of low-cost airlines using an integrated IVIF AHP and IVIF VIKOR methodology

Recently, low-cost airline (LCA) companies have become more attractive. However, emerging digital technologies have transformed the passengers’ profiles. Digital competency has become a crucial matter to capture digital passenger expectations. Hence, the purpose of the study is to introduce a new digital competency evaluation (DCE) model. The proposed model comprises technology transformation & implementation, and also transformation & adaptation management dimensions, with ten criteria and thirty sub-criteria. Criteria weights are calculated using the IVIF AHP method. The results show that the most significant dimension is transformation and adaptation management. The most digitally competent airline is selected through the IVIF VIKOR method. A case study concerning the LCAs is conducted in Turkey to verify the validity of the proposed model.     

Business-to-business selling in the post-COVID-19 era: Developing an adaptive sales force

The COVID-19 pandemic has changed how salespeople interact with customers and with business-to-business (B2B) organizations. Organizations must confront the shifts in how their salespeople operate. Recent research recommends firms develop an adaptive sales force to address disruptions like a pandemic and be prepared to meet such challenges in the future. Based on interviews with marketing and sales executives, we explore how firms have responded to these interconnected changes during the COVID-19 pandemic and offer insight into best practices deployed across industries.     

Digital marketing communication in global marketplaces: A review of extant research,future directions,and potential approaches

Digital marketing communication, that is, communication through digital or electronic media among businesses and consumers, is growing rapidly, especially during the COVID-19 era. We propose a framework for analyzing digital marketing communication along four major dyads, business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer (C2C), and consumer-to-business (C2B). We review and summarize, for researchers and practitioners, the literature during 2000–2021 in these dyads along four major components: goals; channels, media, and platforms; content; and responses. We find that extant research in digital marketing communication pertains mostly to a specific, national level rather than a global level, despite the porousness of national boundaries for digital marketing. We derive important insights, identify key research gaps and questions in each of the dyads along these dimensions. We suggest approaches to address these research questions under three major components: substantive issues, data, and methods. These approaches can offer the insights that managers need to better formulate digital marketing strategies in local and global contexts.