Corporate brand strategy: Drivers and outcomes of hotel industry’s brand orientation

The MNC resellers are vastly competitive and capital-intensive. Based on the corporate brand orientation, the objective is to investigate how the individual dimensions of hotel industry’s brand orientation can improve a corporate experience and subsequently create superior hotel performance and retailer preferences. A model of the integration of the hotel industry’s brand orientation was tested in a survey conducted among MNC resellers from hospitality industry. Structural equation modelling was applied to gain insight into the various influences and relationships. The research makes two main contributions. It makes a theoretical contribution by classifying the integration of the hotel industry’s brand orientation for hospitality industry and from this extrapolate key suggestions for further study. The continuous evolution and economic influence of the hospitality industry require the application of innovative marketing practices.     

提振消费要关注政策偏好的社会结构效应

新冠肺炎疫情爆发之后,人们非常关注通过提振消费来防止经济出现大幅度下滑。事实上,提振消费政策同时也具有社会政策属性。调查表明,在双循环背景下,通过社会政策维持一定的生计方式,并保持人们的消费水平具有重要意义。从对企业家FR、小手工业者BF与房屋中介LC的访谈资料以及在麓村、唐村的调查情况来看,人们在理解提振消费政策时具有共同的叙事特征。叙事本身具有鲜明的政策偏好,其核心是一定空间背景下结构与利益的分配正义问题。而风险社会与低欲望社会特征的并存深刻地影响着提振消费政策的制定,是行动者要面对的情境。为此,需要从规则与制度、空间与代际等长期性和持续性的角度系统思考提振消费政策的受益对象与受益群体,防止政策偏好所带来的结构性挑战。     

Risk preference heterogeneity in group contests

We analyze the first model of a group contest with players that are heterogeneous in their risk preferences. In our model, individuals’ preferences are represented by a utility function exhibiting a generalized form of constant absolute risk aversion, allowing us to consider any combination of risk-averse, risk-neutral, and risk-loving players. We begin by proving equilibrium existence and uniqueness under both linear and convex investment costs. Then, we explore how the sorting of a compatible set of players by their risk attitudes into competing groups affects aggregate investment. With linear costs, a balanced sorting (i.e., minimizing the variance in risk attitudes across groups) always produces an aggregate investment level that is at least as high as an unbalanced sorting (i.e., maximizing the variance in risk attitudes across groups). Under convex costs, however, identifying which sorting is optimal is more nuanced and depends on preference and cost parameters.     

重男轻女观念会加剧当地家族企业的机会主义动机吗——以家族企业上市公司为例

本文基于重男轻女观念的视角，探究地区文化是否会影响当地家族企业的机会主义动机。本文研究发现，重男轻女地区的家族企业更愿意安排男性家族成员担任CEO等重要职位，更多地引入家族成员参与企业经营。由于担心这种机会主义行为，外部投资者对当地家族企业的投资更为谨慎。本文从地区文化的视角阐释了家族企业的异质性，推动了已有研究从“家族企业与非家族企业有何不同”向“不同地区文化下的家族企业间有何不同”层面深入。     

Revealed preferences of individual players in sequential games

This paper studies rational choice behavior of a player in sequential games of perfect and complete information without an assumption that the other players who join the same games are rational. The model of individually rational choice is defined through a decomposition of the behavioral norm assumed in the subgame perfect equilibria, and we propose a set of axioms on collective choice behavior that characterize the individual rationality obtained as such. As the choice of subgame perfect equilibrium paths is a special case where all players involved in the choice environment are each individually rational, the paper offers testable characterizations of both individual rationality and collective rationality in sequential games.     

妇女家庭地位与代际人力资本投资

代际人力资本投资是经济增长的重要源泉。但实证显示，相较于男性而言女性更愿意将家庭资源配置在子女教育上。通过构建人力资本代际传递模型，从劳动生产率折旧率的角度解释女性对子代人力资本投资的偏好，并利用2014年中国家庭追踪调查数据、工具变量两阶段实证发现劳动生产率折旧率更高的女性当其家庭决策地位提升时，该家庭的代际人力资本投资比重将显著增加，且存在城乡差异。但是，不论城乡，男孩因未来劳动生产率更高而获得更多的人力资本投资，这表明针对妇女开展扶贫项目，提高妇女在家庭中的地位将更加有助于增加子代人力资本投资。     

Financing the sustainable management of Rwanda's protected areas

Rwanda's Nyungwe National Park is a biodiversity hotspot with the most endemic species in the ecoregion and the highest number of threatened species internationally. Nyungwe supplies critical ecosystem services to the Rwandan population including water provisioning and tourism services. Tourism in the Park has strong potential for financing enhanced visitor experiences and the sustainable management of the Park. This paper explores quantitatively the economic impacts of adjustment in Park visitation fees and tourism demand as a source of revenues to improve Park tourism opportunities and ongoing operations and maintenance. The methods developed in this paper are novel in integrating the results of stated preference techniques with a regional computable general equilibrium modelling approach to capture multisectoral, direct, indirect and induced impacts. Such methods have strong potential for assessing revenue generation alternatives in other contexts where park managers are faced with the need to generate additional revenue for sustainable park management while facing diminishing budget allocations. Results of this analysis demonstrate that adjustment of Park fees has a relatively small impact on the regional economy and well-being when compared with a strategy aimed at generating increased tourism demand through investment in improving the visitor experience at Nyungwe National Park.     

Is the environment‐friendly factor attractive to customers when purchasing electric vehicles? Evidence from South Korea

In a bid to reduce greenhouse gas emissions, several countries worldwide are implementing policies to promote electric vehicles (EVs). However, contrary to expectations, the diffusion speed of EVs has been rather slow in South Korea. This study analyzes consumer preferences for the technological and environmental attributes of EVs and derives policy and environmental implications to promote market diffusion of EVs in South Korea. We conduct a choice‐based conjoint survey of 1,008 consumers in South Korea and estimate the consumer utility function using a mixed logit model considering consumer heterogeneity. Based on the consumer utility function, we analyze consumers' willingness‐to‐pay (WTP) for EV attributes such as driving range, charging method, charging time, autonomous driving function, carbon dioxide (CO₂) reduction rate, and purchase price. The results indicate that the current low acceptance of EVs is due to their relatively high price and lack of a battery charging technology that satisfies consumers' expectations of the charging method and time. One interesting finding is that Korean consumers have a relatively higher WTP for the CO₂ reduction rate of EVs than consumers in other countries; however, they do not consider CO₂ reduction over other technological attributes when choosing EVs. This implies that the rate of CO₂ reduction of EVs is not an important factor for South Korean consumers when buying EVs. We also calculate the effect of CO₂ reduction with the market penetration of EVs and find that CO₂ reduction through the diffusion of EVs depends on the country's electricity generation mix.     

基于联合分析法的城市住区绿地雨水设施 居民喜好度研究

城市化进程带来如城市内涝等诸多环境问题，使得 海绵城市和低影响开发成为热点。城市住区绿地作为城市绿地 的一个重要类型，既是住区居民重要的景观游憩场地，也是海 绵城市低影响开发的重要海绵体，是兼具径流绩效和景观绩效 等综合绩效的复合设施。如何让雨水设施在发挥径流绩效的同 时兼具满足居民需求的景观绩效，是目前相关研究的难点和热 点。居民喜好度的研究是住区绿地雨水设施景观绩效优化提升 的重要方法之一。通过联合分析法，遴选雨水收集、雨水转 输和雨水调蓄3个环节的源头减排雨水设施，模拟江南住区中 心绿地雨水设施场景收集居民评价，进行不同居民群体的设 施喜好度效用值相关性统计和住区绿地不同类型雨水设施效 用值及相对重要性分析。并通过走访、文献查阅解析所得数 据，为住区绿地雨水设施景观绩效提升和低影响开发设计提 供启示和借鉴。