Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions

Research on brand transgressions has suggested that when a brand is involved in a transgression and perceived as harmful, consumers will punish the brand. The present research seeks to extend this literature by investigating how having a cute brand logo may reduce consumer punishment of a transgressing brand. Across five experimental studies, this research shows that a brand logo with high (vs. low) levels of cuteness associated with a transgressing brand can motivate consumers to protect the brand from harm, thus reducing consumer punishment of that brand. Notably, such motivations to protect the brand are driven by an incremental belief about the brand’s development. Moreover, the cuteness effect is attenuated in the case of repeated transgressions. Theoretical contributions to the literature on cuteness, brand logo, and brand transgression are discussed, as well as practical implications.     

A comparative study of eight COVID-19 protective measures and their impact on Swiss tourists’ travel intentions

A comparative vignette-based experimental survey design incorporating various socio-psychological factors, linked to the Theory of Planned Behavior (TPB), the Health Belief Model (HBM) and the Domain-Specific Risk-Taking scale (DOSPERT) was carried out to test variations in eight travel-related COVID-19 protective measures on Swiss tourists’ travel intentions. Among the tested measures, vaccination passports, surgical masks and quarantining are those that stand out the most, with surgical masks having the greatest acceptance and willingness to adopt while traveling. Quarantining, on the other hand, appears to have a deterrent influence on travel intentions, and vaccination passports have the lowest perceived barriers during travel, but the highest perceived benefits in mitigating the spread of the infection. The discussion of individual differences has specific implications for tourism management against the background of our empirical findings.     

How power distance belief,self-construal,and relationship norms impact conspicuous consumption

Building on the idea that luxury products can signal the owner's status to others, this research elucidates how fundamental and pervasive social factors—power distance belief (PDB), self-construal, and relationship norms—dynamically impact consumers' preferences for conspicuous consumption. Through three experiments, we found that (1) high-PDB consumers are more likely to prefer conspicuous consumption compared to low-PDB consumers, and this effect is mediated by their need for status; (2) the relationship between PDB and conspicuous consumption is enhanced under interdependent self-construal, attenuated under independent self-construal, and mediated by consumers' need for status; (3) these effects are moderated by relationship norms, such that the positive effect of PDB on conspicuous consumption under interdependent self-construal is attenuated when communal relationships (vs. exchange relationships) are salient. Our conceptualization and findings contribute to the literature on the dynamics of individuals' status-related behavior in social psychology and related fields, and provide important practical applications for luxury businesses.     

Structural transformation in emerging economies: leading sectors and the balanced growth hypothesis

The paper uses the World Input-Output Database to address patterns of structural transformation in BRIC countries, Indonesia, South Korea, Mexico and Turkey. Sectoral drivers of aggregate labour productivity growth, and the relative importance of within-sector versus employment reallocation effects on aggregate labour productivity growth, are evaluated using growth accounting decomposition methods. Decomposition results are used to assess how patterns of structural transformation relate to macroeconomic performance in terms of aggregate labour productivity, output and employment growth. Together with the construction of ‘Hirschman compliance indices’, decomposition results are also used to shed light on the balanced versus unbalanced growth debates. The paper goes on to assess the extent of complementarities between manufacturing and information and communications technology-intensive advanced services through intermediate inputs, comparing the eight emerging countries with G7 countries over time.     

Does justice affect brand advocacy? Online brand advocacy behaviors as a response to hotel customers’ justice perceptions

This study focuses on customers' information-sharing behavior in the context of online brand advocacy behavior regarding hotel brands. We aim to explain hotel customers' online brand advocacy behavior through three-sided justice evaluations (i.e., justice for employees, justice for the self, and global belief in a just world), and their hotel satisfaction. Hypotheses are tested by using survey data acquired from 688 individuals on Amazon's Mechanical Turk (MTurk) through partial least squares structural equation modeling (PLS-SEM). The findings show that customers' perceptions of justice for the self positively affect their hotel satisfaction, perceptions of justice for employees and the global belief in a just world positively affect online brand advocacy behavior, and hotel satisfaction also positively affects online brand advocacy behavior. We expand current research efforts on online brand advocacy research and provide theoretical and managerial implications for the development of marketing and management research and practice.     

Heterogeneous beliefs with herding behaviors and asset pricing in two goods world

We construct a incomplete information equilibrium model with heterogeneous beliefs and herding behaviors to identify their joint effects on the dynamics of asset prices. Herding behaviors make investors revise some of their estimations about expected growth rates of goods streams toward to the other one’s by a manner of weighted average of their own forecast and the other’s. As we expected, herding behaviors generate influences on the Radon Nikodym derivative, that is so-called “sentiment” as in Dumas et al. (2009), and in turn not only impact the dynamics of asset prices but also generate influences on investors’ survivals. We also show that introducing heterogeneous beliefs with herding behaviors permits to explain both the Backus–Smith puzzle and the mixed results about the influences of herding behaviors on asset prices. Moreover, we uncover that herding behaviors have positive influences on stocks’ risk premiums.     

川西北高原藏区农村贫困化分异机制探测

[目的]客观揭示农村贫困化地域分异机制,为科学推进川西北高原藏区精准扶贫创新途径、综合战略和认真贯彻落实中央治藏方略提供参考依据。[方法]应用地理探测器模型、GIS空间分析与地统计方法等方法,探测川西北高原藏区贫困村单位面积GDP分异的主导因素,揭示农村贫困化分异机制,提出不同贫困化地域类型的扶贫政策措施。[结果]影响川西北高原藏区农村贫困化分异的主导因素包括到主要交通道路距离、归一化植被指数(NDVI)、土地利用、年均温度和海拔高程等,各因素对贫困村经济发展分异的解释力分别为80. 76%、12. 82%、8. 82%、5. 45%和3. 96%;贫困村经济发展贫困化的分异机制存在明显差异,可归纳为交通区位约束型、自然环境约束型和经济区位约束型等三大类型;农村贫困化驱动机制下的贫困村精准扶贫政策措施亟需因地制宜、科学推进、讲求实效,有序推进精准扶贫战略。[结论]精准扶贫应分类指导、重点突破,尤其加强贫困村交通、水利、公共基础设施建设和特色农牧业产业培植,注重多种扶贫模式的综合集成。     

基于MBP算法和深度学习的人脸识别

为了解决在深度学习提取人脸图像特征时,易忽略其局部结构特征和缺乏对其旋转不变性学习的问题,提出了一种基于单演局部二值模式(MBP)与深度学习相结合的高效率人脸识别方法。首先,用多尺度单演滤波器对图像进行滤波,得到幅值和方向信息;其次,用LBP算法和象限比特的方法进行编码,分块计算组合其直方图特征;然后,将提取的单演特征作为深度信念网络(DBN)的输入,逐层训练优化网络参数,得到优异的网络模型;最后,将训练好的DBN网络在ORL人脸数据库上进行人脸识别实验,进行识别率计算,其识别率为98.75%。所提出的方法使用无监督的贪婪算法,隐藏层设定为2层,使用反向传播算法优化网络。相较于已知的人脸识别方法,MBP+DBN算法对光照、表情和部分遮挡变化具有较好的鲁棒性,在人脸识别中识别率较高,具有一定的优势,为图像特征提供了一种新的识别方法。     

提高党对全面深化改革的领导能力

改革开放以来,我党对于改革的认识持续深化,改革经验日益丰富,逐渐熟悉并把握了改革方略,奠定了继续领导和驾驭改革全局的理论基础。习总书记多次强调党“必然要依靠学习走向未来”。在党的领导能力内涵上,习总书记的讲话涉及三大实践能力和五大思维能力,即“思想政治能力、动员组织能力、驾驭复杂矛盾能力”以及战略思维、历史思维、辩证思维、创新思维与底线思维。这些重要精神和论述,值得进一步学习和研究。     

Reducing crimes against wildlife through promoting animal–human continuity beliefs: The role of consumers' religiosity

Wildlife crime is a worldwide issue, but marketing research has been mostly silent on the topic. In particular, research has yet to understand how a consumer's level of religiosity may help to explain views toward and participation in crimes against wildlife. Thus, through three studies, these challenges are addressed. Study 1 shows that religiosity positively influences acceptability views and participation in crimes against wildlife, and this relationship is mediated by animal–human continuity beliefs (i.e., believing animals and humans are one of the same). Study 2 primes religion to show that religiously primed consumers are more likely to view crimes against wildlife as acceptable, thereby supporting religiosity as a primary mechanism in explaining crimes against wildlife. Additionally, animal–human continuity beliefs again mediate this relationship, with religiously primed consumers reporting lower animal–human continuity beliefs. Lastly, Study 3 provides practical implications through marketing messaging aimed at reducing attitudes toward and participation in crimes against wildlife. Findings reveal that religious-based messaging is the most effective. Findings build on belief congruence theory and provide implications for marketing practice and the preservation of wildlife.