Pitfalls and opportunities for environmental marketers

Issues such as global warming, ozone depletion, insufficient landfill capacity, and excess packaging are foremost on the minds of consumers. Companies face a myriad of environmental challenges, but they also recognize the opportunities to be gained by implementing responsible marketing action plans.     

The Moral Disillusionment Model of Organizational Transgressions: Ethical Transgressions Trigger More Negative Reactions from Consumers When Committed by Nonprofits

Journal of Business Ethics - We tested whether the impact of an organizational transgression on consumer sentiment differs depending on whether the organization is a nonprofit. Competing hypotheses...     

Participation and retention in a green tourism certification scheme

Tourism certification schemes offer a transitional procedure to a more transparent and sustainable tourism product. Engaging current and previous Green Tourism Business Scheme (GTBS) members in Scotland, this research addresses issues of retention affecting progression of sustainable tourism supply. Quantitative analysis tracking GTBS members over three time points reveals 2% growth but conceals significant flux in membership. Retention was calculated at 66%, where business type analysis discloses distinct issues among accommodation providers with 42% departing the scheme. Decline is greatest among B&;Bs and guesthouses (?61%), where poor and falling recruitment coincides with very poor retention (33%). Our analysis demonstrates that slow growth in membership is primarily a result of enterprises choosing to leave the scheme, rather than poor recruitment. Questionnaires from past and present GTBS members (n = 109) confirm the importance of personal pro-environmental philosophies and perceived business benefits in attracting members, yet anticipated benefits do not always materialise. The main reasons for leaving the GTBS relate to membership cost and unrealised benefits. Lack of scheme awareness, management, criteria, bureaucracy and time commitment were further departure factors. The paper offers some suggestions to address issues and enhance retention leading to sustainable growth among tourism certification schemes.     

The effect of human resource practices on perceived organizational support in the People’s Republic of China

Using a sample of workers and managers employed by a hotel located in Southeastern People’s Republic of China, we investigated the relationship between various human resource management practices and the perceived organizational support (POS) experienced by the employees. We then investigated the effects of POS on employee satisfaction. Our data suggest that hiring practices, training, and compensation practices predict POS. These results are consistent with previous research. We also found that POS influences worker satisfaction and acts as a mediator between select HR practices and satisfaction. This study contributes to the literature by replicating Western-based findings with a Chinese sample and illustrating that the attitudes of Chinese employees can be influenced through the use of HR practices.     

The Economic Deterioration of the Family: Historical Contingencies Preceding the Great Recession

The “Great Recession” in the United States exposed contradictions between the economic well‐being of families and capital that developed in the decades prior to this latest downturn. Using social structure of accumulation theory, a qualitative institutional analysis, and quantitative time‐series models, this article investigates historically contingent relations between the nature of public assistance, family economic deterioration, and capital accumulation. To sustain the circuit of capital, I argue that the family propped up economic growth first through public cash assistance and then through private expenditures, the latter of which lead to the economic deterioration of families dependent on unprecedented levels of debt.     

The Role of Speculation and Information in the Early Evolution of the United States Ostrich Industry: An Industry Case Study

The U.S. ostrich industry was introduced in the 1980s and experienced rapid expansion in the late 1980s and early 1990s. Breeding stock prices rose rapidly and subsequently plummeted during 1993–1995. High prices are to be expected in the introductory stage of an industry. However, the magnitude of prices in the ostrich industry is likely due to overestimates of ostrich productivity and future demand for ostrich products, as well as speculation in the ostrich market. This paper discusses the evolution of the industry from the mid-1980s to the present.     

APPLICATIONS OF DECISION TREES TO THE EVALUATION OF APPLIED RESEARCH PROJECTS

Abstract I n this paper two applications of decision trees are described. These relate to the electronics and chemical industries and are concerned with the evaluation of applied research projects aimed at new products. It is demonstrated that decision tree diagramming is a demanding yet flexible technique which allows the representation of sequential decisions and subjectively based data in a readily understood form.     

Reassessing Moral Legitimacy in Times of Instability

The presence of conflicting cues about what is legitimate provided by various stakeholders, begs the question of how the legitimacy of contested institutionalized practices is justified. Recent critique of tax minimization strategies exemplifies this difficulty: on one hand, practitioners need to increase shareholders' profits; on the other, a growing number of stakeholders push for ‘fairer’ corporate tax payments. Conducted during a time of public criticism of Australian corporate tax strategies, our study draws on justifications of corporate tax minimization strategies by senior tax practitioners and corporate submissions to a Senate Inquiry on corporate tax avoidance. The study explores how legitimacy judgements come under pressure by conflicting cues. Through the application of Boltanski and Thévenot's (2006) Economies of Worth (EW) framework, we advance legitimacy scholarship by clarifying what constitutes situated judgements in times of instability. Our work puts forward the concept of perceived forecasted consensus as a guide for individuals in making situated legitimacy judgements in times of instability.     

The Real Estate Frontier

Africa's major cities are experiencing dramatic transformation as a result of growing real estate investment. This article explores whether existing theories can explain the dynamics of urban redevelopment in an African context, and how African cases can inform new theorizations of real estate driven urban transformation. Examining the utility of theories of gentrification and speculative urbanism for understanding urban redevelopment in Accra, Ghana, it argues that urban redevelopment in this city has been shaped by its particular (post)colonial history of state land acquisition and urban planning. Rather than simply identifying empirical variation on established theories, however, the article draws on recent research on commodity frontiers to propose an original theorization of urban redevelopment in Accra in terms of the production of a ‘real estate frontier’. This real estate frontier is characterized by the incremental and contested commodification of state land to enable the growth of the real estate sector in the city. The article concludes by calling for a comparative research agenda to better understand real estate frontiers globally.     

If it weren‘t for my hobby,I'd have a life: dog sports,serious leisure,and boundary negotiations

In the social sciences, work, family and religion - but not leisure - are commonly thought to shape the meanings people give their lives. But increasingly leisure research reports that under modernism, leisure practice and cultural consumption are at least as essential. What happens when leisure and ‘real world’ institutions pose different, even conflicting expectations? We focus on ‘serious leisure’ as elaborated through Tomlinson's ‘culture of commitment’. Our case study is people who participate in serious leisure involving dogs. The data comes from 61 interviews plus field notes based on our own involvement in dog sports. We ask how as an alternative world often perceived by self and others as marginal, this passionate avocation interfaces with the ‘real world’ of work, family, religion, and other social institutions. We find that dog sports indeed represent a ‘culture of commitment’. For hobbyists, involvement shapes such life realms as how time is used, how money is spent, how kin are defined, and how profit is viewed. Sometimes it generates strong behavioural expectations for participants, expectations that clash with those of the ‘real world’. Examples include gender identity and religious and work obligations. When these clashes occur, respondents neither simply succumb to nor resist either set of demands. Rather, they negotiate between the two, reproducing and reshaping each simultaneously. Meanwhile, they also deal with the intrinsic tensions that a serious leisure pursuit brings.