价值共创引导乡村旅游价值链重构

［目的］通过充分发挥移动互联时代消费者对于价值链、创新链、产业链构建的作用，实现价值共创视角下乡村旅游价值链的重构，解决乡村旅游产业中消费者需求和产业供给不平衡不充分之间的矛盾，推动乡村旅游高效、有序、协调、综合发展。［方法］基于价值共创理论，通过文献研究法和系统论方法，探索性重构乡村旅游价值链。［结果］（1）价值共创引导下的乡村旅游价值链是由基本价值活动、辅助价值活动和价值共创活动共同组成，通过虚拟价值链和传统价值链的互动与融合，实现乡村旅游价值链的新价值创造。（2）价值共创活动是以虚拟价值链为基本特征，以“产消者”创新社区为表现形式，依托移动互联网时代的先进技术，创新性赋予旅游者产品生产者和旅游消费者的“产消者”双重属性，通过将消费者从传统价值链的幕后拉向幕前，实现乡村旅游价值链重构和价值增值。［结论］价值共创引导的乡村旅游价值链需要依托平台思维、共享思维和创新思维进行建设，以消费者需求为导向形成的价值链的开放和互动对于实现乡村旅游供给侧结构性改革具有重大意义。     

中医药文化融入高等中医药院校意识形态工作探究

当前抓紧加强和改进高校意识形态工作具有极端重要性和现实紧迫性.中医药文化之意蕴与高校意识形态教育目标、内容价值相通,更与高校意识形态工作理念、方法内在相契.通过将中医药文化有机融入意识形态工作,进一步加强宣传阵地、实践阵地建设,协同发力,有助于实现高等中医药院校意识形态工作创新发展.     

设计部门现场管理的建设方案与实施

开展现场管理是提高企业管理水平、提高生产效率、提升产品质量、提升人员素质的有效途径.本文针对设计部门现场管理的建设思路与目标、实施过程进行了研究与实践,取得了良好的效果,为设计部门现场管理与建设提供了参考.     

网络直播购物情境下的拟剧化营销——基于抖音直播平台的分析与诠释

网络直播购物逐渐成为一种新的网络营销与消费方式。对于该模式的剖析,有助于对网络直播购物这一新兴事物进行全景化的解构与阐释,更好地理解与把握该模式的本质与趋势。本文基于第三方立场与视角,以戈夫曼拟剧理论为基础,锚定抖音平台为实践场景,尝试诠释拟剧理论在网络直播购物情境中的新变化、新形式、新内涵。研究选择Top100网络直播主播为分析对象,采用后台运营数据、页面数据爬虫、人工观察分析等多元数据采集与分析方法,对整个网络直播购物场景进行分析。研究发现,网络直播购物呈现出鲜明的拟剧化营销特质,各类要素间存在循环强化的运行机理,消费者的购物行为有着显著的集体偏好,且主体间的协同合作机制促进了消费的延续。该发现有助于对拟剧化营销运行机制、拟剧理论的新场景及网络直播购物这一新兴商业模式进行客观辩证的思考。     

Exchange Rate Pass-Through to Consumer Prices: The Increasing Role of Energy Prices

Open Economies Review - A number of researchers have found that the rate of exchange rate pass-through (ERPT) to domestic prices has declined substantially over the last few decades. We revisit...     

A study of the relationships among sensory experience,emotion, and buying behavior in coffeehouse chains

Studies that simultaneously explore the effects of sensory experience on consumer emotions and behavior are rare. This paper builds a model of buying behavior based on sensory experience, 570 valid questionnaires were obtained from coffeehouse customers. Using structural equation modeling and multiple regression analysis, this paper validates the concept model and verifies that sensory experience is a significant antecedent to buying behavior. This study indicates that certain sensory experiences significantly influence emotion. Emotion also plays a mediating role in the relationship between sensory experience and behavioral intentions. The findings are theoretically and practically profound as they address the relationships among sensory experience, consumer emotions, behavioral intentions, and buying behavior, as well as explore how the five senses affect emotions and buying behavior. This paper concludes by indicating managerial implications and research limitations.     

乌蒙山片区绿色减贫指数分析

[目的]通过分析2012年和2014年乌蒙山片区绿色减贫指数,评价该地区不同年份扶贫效果,这也为今后各项扶贫政策的实施提供理论参考。[方法]文章依据中国绿色减贫指数指标体系,从经济增长绿化度、资源利用与环境保护程度、社会发展能力和扶贫开发与减贫效果4个方面,以人均地区生产总值、单位地区生产总值能耗等27个因子作为评价指标,利用线性加权综合法分析2012年和2014年经济增长绿化度、资源利用与环境保护程度、社会发展能力和扶贫开发与减贫效果指标值,最终确定绿色减贫指数。同时,分析片区内各贫困县波动较大的第三产业增加值比重、单位耕地面积化肥施用量、城乡收入比和农村人均纯收入增长率等指标。[结果]2014年相比2012年,乌蒙山片区经济增长绿化度、资源利用与环境保护程度和扶贫开发与减贫效果指标值上升,社会发展能力指标值降低,绿色减贫指数提高了15.40%。各县第三产业比重均降低,但农村人均纯收入都有提高。四川省10个县单位耕地面积化肥施用量增加。四川省除叙永县和美姑县,贵州省除赤水市,片区内的各贫困县城乡收入比降低。[结论]2014年,乌蒙山区在落实国家扶贫规划上取得了较好的成效。但各县之间差距较大,在今后的扶贫攻坚中,需要从不同地区的实际情况出发,了解贫困类型和贫困程度,考察当地资源储备和环境现状,统筹区域发展。     

北方县级海绵城市建设模式研究 ——以迁安海绵城市建设为例

我国北方缺水县级海绵城市建设的深入推进是实施海绵城市建设工作的重要内容,但目前我国北方缺水县级市的海绵城市建设工作还处于探索创新阶段.迁安依托海绵城市建设契机,在坚持政府主导、专家团队支持、社会资本运作、群众参与、发展区域产业优势等方面,首创了"一三一"模式,并取得了探索性经验,为其他北方缺水县级城市的海绵建设提供了有益启示和经验借鉴.     

How is Benevolent Leadership Linked to Employee Creativity? The Mediating Role of Leader–Member Exchange and the Moderating Role of Power Distance Orientation

Previous research has shown that virtuous leader behavior in the form of benevolent leadership has considerable impact on employee creativity. However, little is known as to how and under what conditions these constructs are linked. In the current research, we proposed and tested a moderated mediation model positing leader–member exchange (LMX) as a mediator, and employee power-distance orientation as a moderator of this relationship. Two studies were conducted to test our hypothesized model. In Study 1, repeated measured data collected from 284 Chinese employees in an information technology company demonstrated that benevolent leadership had a lagged effect on LMX. In Study 2, analyses of multisource and lagged data from 391 Chinese employees in 42 research and development teams, and their direct supervisors indicated that benevolent leadership was positively related to supervisor-rated employee creativity via LMX. In addition, the relationship between benevolent leadership and LMX was stronger for employees high in power-distance orientation. Theoretical implications of benevolent leadership’s research and practical contributions concerning promoting creativity in organizations where benevolent leaders prevail are also discussed.     

EMPIRICAL PERFORMANCE OF GARCH MODELS WITH HEAVY‐TAILED INNOVATIONS

We introduce a new type of heavy‐tailed distribution, the normal reciprocal inverse Gaussian distribution (NRIG), to the GARCH and Glosten‐Jagannathan‐Runkle (1993) GARCH models, and compare its empirical performance with two other popular types of heavy‐tailed distribution, the Student's t distribution and the normal inverse Gaussian distribution (NIG), using a variety of asset return series. Our results illustrate that there is no overwhelmingly dominant distribution in fitting the data under the GARCH framework, although the NRIG distribution performs slightly better than the other two types of distribution. For market indexes series, it is important to introduce both GJR‐terms and the NRIG distribution to improve the models’ performance, but it is ambiguous for individual stock prices series. Our results also show the GJR‐GARCH NRIG model has practical advantages in quantitative risk management. Finally, the convergence of numerical solutions in maximum‐likelihood estimation of GARCH and GJR‐GARCH models with the three types of heavy‐tailed distribution is investigated.