The internationalization of African firms: Opportunities,challenges, and risks

There has been a marked increase in the internationalization activities of African firms over the last two decades or so, resulting in the emergence of regional challenger firms that are aggressively competing with foreign multinationals in terrains historically dominated by the latter. However, our understanding of this phenomenon is limited, as empirical research examining the nature of internationalization of African firms is scarce, and research directly investigating drivers, outcomes, and boundary conditions of the internationalization of African firms is lacking. The goal of this special issue, therefore, is to contribute to the scholarly understanding of the increasingly prevalent internationalization of African firms. This guest editorial provides a summary of the six articles in this special issue, and highlights three broad thematic issues: internationalization opportunities for African firms (accelerated private‐sector development and regional integration, and ability to overcome institutional voids); internationalization challenges (global competitiveness challenges, limited management and cross‐cultural capabilities, and overcoming the liability of Africanness); and internationalization risks (losing focus on home markets and over‐internationalization).     

Personality traits,basic individual values and GMO risk perception of twitter users

Abstract

The present study investigates how the most foundational factors to individual differences – personality traits and personal values – affect the perceived safety of genetic modification and their relative importance. Publicly available communication data from 522 Twitter accounts discussing genetically modified foods and their safety was processed in two steps. First, accounts were categorized by the researchers as viewing GM foods as either safe or not safe. Second, using the IBM Watson platform, the Twitter communication data were subjected to lexical analysis to assign scores according to the Five Factor Model for personality traits and Schwartz’s basic individual values to the individual accounts. Logistic regression analyses were performed to determine how perceived GM food safety is linked to personality traits and individual values. Although both traits and values significantly contribute to explaining GM attitudes, personality traits strongly moderate the effect of individual values on risk perception.     

Corporate sustainability strategies in institutional adversity: Antecedent,outcome, and contingency effects

This study examines (i) how top-level managerial institutional ties drive corporate sustainability strategies of emerging market firms operating under conditions of institutional adversity; (ii) the impact of corporate sustainability strategies on market performance; and (iii) the moderating role of financial resource slack on the relationships between corporate sustainability strategies and market performance. The study builds from institutional development logic and the structure–conduct–performance paradigm. Primary data are collected from 300 firms operating in a major sub-Saharan African market. Findings show that top-level managerial institutional linkages with regulatory national governmental officials, local community leaders, and top managers at other firms drive corporate proactive and responsive sustainability strategies, which in turn influence market performance. In addition, the findings reveal that financial resource slack strengthens the path between corporate proactive sustainability strategies and market performance, but not the path between corporate responsive sustainability strategies and market performance. Theoretical and practical implications are discussed.     

Enhancing Stock Market Return with New Product Preannouncements: The Role of Information Quality and Innovativeness

To advance development and application of signaling theory in the new product preannouncement literature while seeking to resolve ambiguity regarding the influence of innovativeness on stock market return, the role of information quality is examined. Specifically, this study investigates the effect of innovativeness across low and high levels of information quality. The results, ascertained using event study methodology on a sample of 243 new product preannouncements collected over a nine‐year period, indicate that higher information quality increases the strength of the positive relationship between innovativeness and stock market return. The findings offer managers insight into what role information quality plays in new product preannouncements that can help their firms generate higher stock market return.     

Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising

Despite recent industry attention, questions remain about how native advertising is perceived and processed by consumers. Two experiments examined effects of language and positioning in native advertising disclosures on recognition of the content as advertising, effects of recognition on brand and publisher evaluations, and whether disclosure position affects visual attention. Findings show that middle or bottom positioning and wording using “advertising” or “sponsored” increased advertising recognition compared to other conditions, and ad recognition generally led to more negative evaluations. Visual attention mediated the relationship between disclosure position and advertising recognition. Theoretical, practical, and regulatory implications for disclosures in native advertising are discussed.     

Time-series–cross-section Data

This article treats the analysis of 'time-series–cross-section' (TSCS) data. Such data consists of repeated observations on a series of fixed units. Examples of such data are annual observations on the political economy of OECD nations in the post-war era. TSCS data is distinguished from 'panel' data, in that asymptotics are in the number of repeated observations, not the number of units.
The article begins by treating the complications of TSCS data in an 'old-fashioned' manner, that is, as a nuisance which causes estimation difficulties. It claims that TSCS data should be analyzed via ordinary least squares with 'panel correct standard errors' rather than generalized least squares methods. Dynamics should be modeled via a lagged dependent variable or, if appropriate, a single equation error correction model.
The article then treats more modern issues, in particular, the modeling of spatial effects and heterogeneity. It also claims that heterogeneity should be assessed with 'panel cross-validation' as well as more standard tests. The article concludes with a discussion of estimation in the presence of a binary dependent variable.     

Coddling Our Kids: Can Parenting Style Affect Attitudes Toward Advergames?

This study examined parents’ understanding of and experience with child-targeted advergames through exploratory interviews and quantitative pretests of an advergaming definition. Exploratory findings revealed that parents tended to overgeneralize when identifying advergames. Through the use of an online survey, this study also examined how parental socialization styles affect parents’ attitudes toward advergames. As predicted, results indicate that authoritarian and authoritative parents hold more negative perceptions toward advergames compared to indulgent parents, while all parenting styles exhibited negative leanings toward advergaming as a practice. These findings indicate the efficacy of parental socialization theory in explaining parents’ perceptions and attitudes toward this new form of advertising—advergames. We discuss important implications for regulators, practitioners, and parents.     

Bargaining for change1

In discussing the evolution of the “bargaining for change” movement, the authors throw light on change bargaining in the workplace, its significance in productivity bargaining, and its relationship with voluntarism.     

Destabilizing impacts of price and quantity adjustments to relative supply and demand

The static theories of the firm and household rest their practical validity on an assumption that disequilibrium conditions will rapidly be eliminated through price and quantity adjustments. This paper develops a model of stock management by producers to explore the time paths of production adjustment to disequilibrium. Model results suggest that typical corporate policies for responding to inventory and order backlog levels lead to continuing fluctuations in production and employment around equilibrium values. Moreover, fluctuations are acceptuated when price impacts on output and consumption decisions are included. Following Samuelson's Correspondence Principle, the results imply that equilibrium analyses for models containing equilibrium assumptions) have little explanatory power, especially over a short-run period of several years. Further, proper dynamic analysis requires comprehensive interrelating of stocks and flows, not merely incorporation of lagged adjustments to theoretical equilibrium conditions.