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1.
Liu  Cathy Yang  Ye  Lin  Feng  Bo 《Small Business Economics》2019,52(3):681-696
Small Business Economics - China is experiencing rapid urbanization during which millions of migrants move from rural to urban areas. Recently, China initiated the national strategy of “mass...  相似文献   
2.
ABSTRACT

Attention has become an area of major interest in marketing research as a dependent or moderating variable. In this article, we argue for respondent attention as a pivotal part of any consumer psychology research protocol and highlight the risks of not incorporating realistic attention components into research design. We propose four areas where this approach can help the external validity of consumer psychology research. Our recommendations include accounting for variability in the baseline attention levels; smart use of distractions; allowing for variability in attention over the task and avoiding attention leading/assumptive questions.  相似文献   
3.
Cao  Cathy  Cao  Xinyu  Cashman  Matthew  Kumar  Madhav  Timoshenko  Artem  Yang  Jeremy  Yu  Shuyi  Zhang  Jerry  Zhu  Yuting  Wernerfelt  Birger 《Marketing Letters》2019,30(3-4):221-232

We interview 24 marketing professors to ask how they got the ideas for 64 of their papers. More than three-quarters of the papers were inspired by holes in the literature, by a “stylized fact” that the current literature cannot explain, or by an interaction with a manager. The rest fall into several smaller categories that to a large extent can be seen as special cases of the three big ones. We describe how papers from each of the three big categories help move the literature forward. We also illustrate the range of situations contained in each category by way of several examples. Among the authors we interview, most do not use a single source. As these authors become more senior, managerial contacts play an increasing role, while the balance between literature and stylized facts appears to be unchanged.

  相似文献   
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Marketing Letters - The article Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory, written by Cathy Nguyen, Jenni Romaniuk, Margaret...  相似文献   
5.
Concerns with improper collection and usage of personal information by businesses or governments have been seen as critical to the success of the emerging electronic commerce. In this regard, computer professionals have the oversight responsibility for information privacy because they have the most extensive knowledge of their organization’s systems and programs, as well as an intimate understanding of the data. Thus, the competence of these professionals in ensuring sound practice of information privacy is of great importance to both researchers and practitioners. This research addresses the question of whether male computer professionals differ from their female counterparts in their self-regulatory efficacy to protect personal information privacy. A total of 103 male and 65 female subjects surveyed in Taiwan responded to a 10-item questionnaire that includes three measures: protection (protecting privacy information), non-distribution (not distributing privacy information to others), and non-acquisition (not acquiring privacy information). The findings show (1) significant gender differences exist in the subjects’ overall self-regulatory efficacy for information privacy, and, in particular, (2) that female subjects in this study exhibited a higher level of self-regulatory efficacy than males for the protection and non-acquisition of personal privacy information. The identification of the factorial structure of the self-regulatory efficacy concerning information privacy may contribute to future research directed to examining the links between privacy efficacy and psychological variables, such as ethical attitude, ethical intention, and self-esteem. Studies can also be extended to investigate how different cultural practices of morality and computer use in men and women may shape the different development patterns of privacy self-efficacy. Understanding the different cultural practices may then shed light on the social sources of privacy competence and the appropriate remedies that can be provided to improve the situation. Feng-Yang Kuo holds a B.S. degree in Management Science from Chiao-Tung University, Taiwan and a Ph.D.degree in Information Systems from University of Arizona. He was a faculty of Information Systems at University of Colorado at Denver from 1985 to 1997 and is currently an associate professor of Information Management in Sun Yat-Sen University, Taiwan. He has published articles in Communications of ACM, MIS Quarterly, Communications of AIS, Journal of Business Ethics, Information & Management, Journal of Systems and Software, Decision Support Systems, and Sun Yat-Sen Management Review. Among his current interests are information ethics, managerial cognition, and human-computer interfaces. Cathy S.Lin Professor Cathy S.Lin is an assistant professor of Information Management at National University of Kaohsiung, Taiwan. Her Ph.D.is in Management Information Systems from National Sun Yat-Sen University. She has published articles in the Information & Management, Journal of Information Management, and Sun Yat-Sen Management Review. Among her current interests are information ethics, ethical decision making, electronic commerce, and information management. Meng-Hsiang Hsu Professor Meng-Hsiang Hsu is a professor of information management at National Kaohsiung of First University of Science and Technology. His Ph.D. is in Management Information Systems from National Sun Yat-Sen University. He has published articles in the J. of Business Ethics, Behavior & information Technology, Decision Support System, and Industrial Management and Data Systems. Among his current interests are knowledge management, information ethics, strategic information systems, and electronic commerce.  相似文献   
6.
This paper investigates the dependence structure between the equity market and the foreign exchange market by using copulas. In particular, several copulas with different dependence structure are compared and used to directly model the underlying dependence structure. We find that there exists significant symmetric upper and lower tail dependence between the two financial markets, and the dependence remains significant but weaker after the launch of the euro. Our findings have important implications for both global investment risk management and international asset pricing by taking into account joint tail risk.  相似文献   
7.
In this paper the authors investigate enjoyment of the shopping experience, its influence on consumers' intention to repatronise a regional shopping centre and the effect of gender differences on shopping enjoyment. Four dimensions of shopping enjoyment are proposed and a 16-item measure is developed to assess 536 consumer perceptions of the shopping experience across five counties in the United Kingdom. Findings indicate that shopping experience enjoyment has a significant positive influence upon customers' repatronage intentions. Furthermore, men are found to have a stronger relationship of enjoyment with repatronage than women. The implications of these results are discussed, together with managerial implications, study limitations, and future research directions.  相似文献   
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9.
The tourism industry in China has undergone rapid development since 1978 and is foreseen as being the world's largest tourism market by 2020. However, no comprehensive review of literature in this context has been completed, and international academics have little understanding of China tourism research. This paper aims to provide an overview of 119 articles selected from six leading English language academic journals published from 1978 to 2008. Content analysis points to the evolving trend in Asian universities in terms of journal contributions. Consumer behavior has gained popularity as a research topic, and will likely remain as a prevalent research theme in the near future. A tendency toward multiple-authorship, rather than single authorship, and more sophisticated methodological procedures has also been found. Future analysis may focus on including other forms of publications and Chinese language journals to capture the full picture of China tourism.  相似文献   
10.
The Multi-Actor Multi-Criteria Analysis (MAMCA) is a methodology to evaluate different policy measures whereby different stakeholders’ opinions are explicitly taken into account. This paper describes the MAMCA methodology and how it has been used in the “Flanders in Action Process”. One of the objectives of this process is to turn Flanders into a top region in terms of mobility and logistics by attracting logistic activities with a large added value, realizing fluent and widely accessible mobility, a huge increase in traffic safety and a decrease of the environmental impact of transport. As there are a wide range of actors with different interests involved in this process, the MAMCA methodology was applied to evaluate a set of possible policy measures being proposed to reach this objective. An important advantage of this methodology is that it is able to support the decision maker in his final decision as the inclusion of different points of view leads to a general prioritisation of the proposed policy measures.  相似文献   
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