Does justice affect brand advocacy? Online brand advocacy behaviors as a response to hotel customers’ justice perceptions

This study focuses on customers' information-sharing behavior in the context of online brand advocacy behavior regarding hotel brands. We aim to explain hotel customers' online brand advocacy behavior through three-sided justice evaluations (i.e., justice for employees, justice for the self, and global belief in a just world), and their hotel satisfaction. Hypotheses are tested by using survey data acquired from 688 individuals on Amazon's Mechanical Turk (MTurk) through partial least squares structural equation modeling (PLS-SEM). The findings show that customers' perceptions of justice for the self positively affect their hotel satisfaction, perceptions of justice for employees and the global belief in a just world positively affect online brand advocacy behavior, and hotel satisfaction also positively affects online brand advocacy behavior. We expand current research efforts on online brand advocacy research and provide theoretical and managerial implications for the development of marketing and management research and practice.     

基于文献计量学的洪涝灾害研究现状及发展趋势分析

以美国科学情报机构科学引文索引数据库(SCI-E)为数据源,通过文献计量学的方法从文献数量、学者数量、文献发表期刊分布、发文国家/地区、科研机构及关键词等方面对数据库中1988—2015年洪涝灾害的相关文献进行分析,以评估洪涝灾害的研究趋势。结果显示:1988—2015年洪涝灾害在其领域内发展迅速,无论是文献总量、参与研究的作者数量还是研究内容上都随时间呈上涨趋势;洪涝灾害相关论文主要覆盖的学科类别是"水资源",Natural Hazards为发表相关论文最多的学术期刊;美国是洪涝灾害领域发文量最多的国家,中国紧随其后位列第二;学术力量方面,洪涝灾害相关研究力量以高等院校为主,其中中国科学院为该领域研究发文量最高的科研机构;通过对关键词的分析可知,与洪涝灾害相关的科学问题研究中,"洪水管理""气候变化"和"模型"是未来研究热点,将高新技术广泛使用于洪涝灾害的研究领域,控制洪涝灾害对国民经济造成的损失,有利于经济的持续、稳定和健康发展。     

刑事涉财产执行中的案外人权益救济——以案外人权益救济程序的当事人构造为视角

刑事涉财产执行程序因采取移送执行模式而被误认为不存在申请执行人，使得刑事涉财产执行程序及其衍生的案外人权益救济程序过分依赖执行法院的职权主义。在刑事附带民事诉讼裁判、追缴或责令退赔违法所得并返还被害人判项、责令被免予刑事处罚的被告人赔偿被害人损失判项的执行程序中，案外人权益救济程序原则上应以被害人为申请执行人，并参照适用民事强制执行程序中的案外人权益救济制度。其他刑事涉财产执行程序应以检察机关为申请执行人。除非出现被执行人逃避执行或者案外人对执行标的提出排除执行请求等特殊情形，作为申请执行人的检察机关通常无须现实参加执行程序。     

Why will Trump lose the trade war?

ABSTRACT

The escalating U.S.–China trade conflicts have increasingly shadowed the outlook of the world economy. The Trump administration aims to achieve its strategic goals including reducing current account deficits, promoting the U.S. manufacturing sector, and curbing Chinese high-tech industries by waging the trade war against China. This paper argues that the current account deficits and the declining manufacturing sector in the U.S. are mainly driven by its internal structural factors, such as low saving rates, high labor costs, and rising service sector, rather than by the import competition from China. Moreover, the trade war further deteriorates the U.S. current account deficits and erode its comparative advantage, and it forces China to invest more in technological innovation and human capital, and thus promote its progress in high-tech industries. Thus, the U.S. will not be able to achieve its strategical goals and eventually lose the trade war.     

Using the Pack‐and‐a‐Half Rule to Eliminate Backroom Inventories in Retail Operations

In the retail industry, backroom inventories are typically associated with higher labor costs and greater operational complexity. Thus, retailers look for ways to eliminate backroom inventories. A heuristic used for this purpose is the pack‐and‐a‐half rule which suggests that the shelf space allocated for a product should be at least 50% larger than the case pack quantity in which the product is delivered. Despite its popularity among retailers, the pack‐and‐a‐half rule has been ignored in the academic literature. We introduce the pack‐and‐a‐half rule, assess its impact on a retailer's profits, identify cost, demand, and product characteristics driving this impact, and propose a modification. Based on an analysis of data obtained from a retailer on 1,986 SKUs in 20 categories, we find that the pack‐and‐a‐half rule decreases a retailer's profits, on average, by 10% when applied uniformly across all SKUs. Further, this decrease is significantly affected by product depth, product width, demand elasticity, case pack quantity, and inventory carrying cost. Finally, we develop a set of modifications based on these variables where the pack‐and‐a‐half rule is applied selectively and in a stepwise fashion. These modifications limit the decrease in a retailer's profits to a range between 6% and 7%.     

On the Current Situation and Problems of High Education Institutes Digital Libraries Development

The paper discusses the necessity and objective of digital library system, and analyzes the current situation of the high education institute digital libraries in China as well as some potential problems. Development plan is proposed for the digital library system for universities.     

浙江省民营企业集群式营销探讨

民营企业集群已成为浙江省区域经济快速发展的主流模式之一。与大型企业、跨国公司一起,已成为参与市场竞争的主角。因此,市场营销理论应用领域已从单个企业营销逐步延伸到民营企业集群式营销。民营企业集群式营销是民营企业集群成长的关键,浙江省民营企业集群的快速发展与其营销管理创新是分不开的。为了提高浙江省民营企业集群营销管理水平,本文着重探讨了浙江省民营企业集群营销战略、策略制定及组织实施问题。     

农民养老问题亟待解决

农村现行的家庭养老、土地养老、集体养老正在弱化,巩固家庭养老的基础地位,强化土地保障功能,辅之以社区扶持,推行多层次养老保险,符合中国国情和农村生产力发展水平,是解决农村养老问题的必然选择.     

外资并购我国企业的动因及对经济的影响

随着跨国公司在我国并购活动的日益增多，外资并购给中国经济带来了正面和负面双重影响．为了保护我国民族工业，促进我国经济健康持续地发展，应积极稳妥地利用外资并购，趋利弊害，消除负面影响，拉动经济增长。