A model of tourism advertising effects

This study develops the AIEDA tourism advertising effects model and examines this model by tourism destination types and advertising formats in a field experiment. The AIEDA model extends the traditional AIDA model in the advertising field and additionally considers the unique features of tourism products. It includes five hierarchical stages: Attention→ Interest→Evaluation (Perceived Usefulness→ Perceived Credibility) → Desire →Action. Findings of experimental research indicate that destination type and advertising format have main effects and interaction effects on tourism advertising effects. In addition, this study discovered that, for natural and cultural destinations, video ads yielded similar or more positive advertising effects than virtual reality ads, whereas print was the least effective advertising format.     

Sensory Aspects of Retailing: Theoretical and Practical Implications

Sensory elements are an important aspect of both offline and online retail stores and can non-consciously influence consumer judgments and purchase behavior. In offline settings, ambient factors like scent, lighting, and music have been shown to influence customers’ shopping experiences and their buying behaviors. For online retail outlets, sensory factors related to color, display patterns, and layouts can have significant effects on consumer behavior. Sensory elements have strong managerial relevance since they can non-consciously influence behaviors and because they are relatively easy to change; for example, it requires minimal effort to change the lighting or the music at a physical retail store or the display pattern for an online store. The eight papers in this special issue address theoretical and practical issues related to how different sensory elements can strongly influence retail practices. These papers focus on underexplored topic areas and also on emerging technologies, which stimulate thoughts for further research in these areas.     

We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies

This research examines how consumers’ intentions to purchase food change depending on the visualisation mode (3D vs. AR) and product format (served vs. packaged). In three studies, we demonstrate that mental simulation of eating experiences (process and outcome) mediate these effects. Study 1 shows that AR visualisation of a served food improves simulation of the eating process over 3D visualisation, with a positive effect on purchase intention. Study 2 reveals that 3D visualisation improves purchase intention for packaged products (high instrumental properties) over served products (low instrumental properties) while the opposite is true for AR visualisation. In addition, interactivity and immersion mediate the effects of 3D (vs. AR) on mental simulation of the eating process for packaged products. Study 3 extends these results by showing that 3D increases purchase intention by eliciting mental simulation of the eating outcome, when the food is visible due to transparent (vs. opaque) packaging (displaying both sensory and instrumental properties), but that no such differences emerge for AR. This research highlights the importance of using different visualisation modes to promote food depending on the product format. The findings have important implications for both offline and online retailers.     

Virtual reality and mixed reality for second chance tourism

The deterioration of attractions, landmarks, artefacts and destinations is a critical issue facing tourism across the world. The closure of tourism sites and attractions is increasingly more common due to the difficulty and expense of managing preservation with onsite tourism engagement. However, the closure or destruction of tourism sites presents challenges for tourism development. The inability to foster meaningful visitor engagement at sites has implications for the local communities. This paper aims to explore the efficacy of creating tourism experiences in destinations and sites that have succumbed to over-tourism, resultant deterioration and even, destruction. To achieve this objective, the paper introduces the concept of second chance tourism and the role of innovative preservation methods such as virtual and mixed reality. Based on the proposed framework, the collation of data will provide indications on site preservation and impact mitigation via a second chance to reduce pressure on inherently fragile destinations.     

水泥混凝土路面早期裂缝成因分析及防治对策

水泥混凝土路面是目前我国一种主要的高等级路面。但因为原材料、混凝土配合比、施工等因素的影响,水泥混凝土路面早期易产生裂缝。文章深入分析了水泥混凝土路面出现早期裂缝的主要原因,提出了防治早期裂缝的对策。     

创业初期如何构建企业核心竞争力

首先论述了创业企业初期所面临的诸多问题,并通过对所面临各个问题产生原因的分析,指出了创业企业要想最终成功创业,其关键在于识别出创业初期构建核心竞争力的各个因素,并由此着手进行构建。     

桂林旅游地生命周期的界定

通过对历史资料的分析及对未来发展趋势的预测．指出桂林旅游自1973年对外开放以来经历了引入期、成长期和成熟期3个阶段，目前正处于旅游地生命周期的成熟阶段。     

想像的裂隙——解读"十七年"小说的革命话语

重新审视“十七年”的革命小说，指出这批小说在讲述革命时充满裂隙，并从质疑激情叙述下的历史真实、革命大叙事与生命小叙事的冲突两方面展开分析。裂隙的成因源自意识形态的规训对作者个体感受的驱逐。     

关于可持续发展理论与实践的若干思考

可持续发展理论与实践的深入有赖于在四个方面的重新认识：首先，可持续发展是观念性、战略性实践性的统一；其次，可持续发展是层次性与阶段性的统一；第三，可持续发展是区域性与综合性的统一；最后， 制度变革与创新是影响可持续发展的关键因素。     

物流发展IGJAHP评价模型及空间格局分析--以安徽省为例

采用模糊区间层次分析法(IGJAHP),构筑物流产业发展综合评价模型,对安徽省物流发展的总体水平进行测算,并将其进程划分为恢复建设、缓慢发展、快速发展以及现代物流发展等四个阶段;在综合分析的基础上,把安徽省物流划分为皖江物流发展轴,合肥、蚌埠、阜阳物流大三角,东部外围和中西部等四大空间格局;而后,对安徽省17个地市历年物流发展水平进行评估,并计算物流发展地域差异系数,结果显示安徽省物流发展在空间上呈现地域差异扩大的趋势,在时间上经历了分散阶段和集中化阶段两个过程;然后,对安徽省物流生成量进行科学测算,分析显示其空间分布比较均匀。最后,从综合物流网络、物流信息通道、物流企业再造以及物流法规等方面提出发展对策。