试论基于WEB的企业信息系统对电子商务运作平台的支持

电子商务的实质就是信息化,就是信息技术在社会生产中的应用,电子商务经过管理信息系统时代进入到了电子商务时代,其使用的技术也由单纯使用计算机技术转变为计算机、网络及通信技术的综合运用.基于WEB的企业信息系统对电子商务的支持表现在互联网提供了企业信息系统的硬件平台;企业内联网的技术和思想实现了企业之间的横向联系和信息共享;以B/S模式为核心的分布模式实现了用户端界面的统一.     

浅析我国国有银行的资本现状及对策

随着计算机信息技术的高速发展及广泛应用 ,我们已进入了信息时代。企业为了提高信息处理速度、能力和决策水平 ,迫切需要实现信息的实时管理。本文通过分析传统会计信息系统的缺陷 ,阐述了网络财务的结构、特点及其在会计信息系统中的重要作用 ,认为传统的会计信息系统已难以     

MRPⅡ管理模式的适用性研究

在分析MRPⅡ的基本原理和总结MRPⅡ管理模式特点的基础上,重点研究了在企业内外环境变化的今天,MRPⅡ管理模式的适用性问题,并对其局限性进行了探讨。该荐工作是研究当今环境对传统生产计划与控制模式影响的开端,并有助于进一步研究企业生产计划与控制的新模式和新方法。     

Factors influencing website traffic in the paid content market

In the competing online environment, paid content providers face the important problem of attracting people to their websites. In our study we use PLS to analyse the effect of 16 factors on two traffic measures: (1) number of visitors and (2) number of page views per visitor. The results show that the number of visitors is directly and positively influenced by the quality of the offering, interactivity, accessibility, and relevance while the number of page views is positively influenced by credibility, interactivity, personalisation, and navigation. Additionally, credibility, branding, and visibility have been found to influence traffic indirectly. Accessibility of the website, although important in attracting new visitors, is not enough to achieve success as it reduces the number of page views per visitor.     

校园网建设规划浅谈

基于在计算机网络系统建设中积累的实际经验,重点阐述了校园计算机网络系统的设计和实现方法,包括系统设计原则、网络技术选择、综合布线系统、网络拓扑结构及设备选型,并结合校园网的具体方案作了进-步阐述.     

Personal Selling and Sales Management in the Internet Environment: Lessons Learned

Researchers have suggested that businesses are undergoing a paradigm shift due to the emergence of Internet; a ubiquitous information platform. There is no doubt that its emergence has had and will continue to have considerable impact on business processes and practices. In this special issue of the JMM we address Internet's impact upon the personal selling and sales management processes and practices of contemporary firms. As co-editors of this special issue, we have had a chance to only publish a small set of papers. Therefore, in this editorial we attempt to explicate the lessons learned from the development of the Internet and associated information platforms, with the aim to address the broader issues that have emerged in this area. We specifically divide our discussion into Business to Consumer (B2C), Peer to Peer (P2P), and Business to Business (B2B) lesson. We first review learning from existing practices in the B2C, P2P, and B2B domains. This is followed by a discussion on the impact of the Internet on personal selling and sales management practices. At the end of this editorial, papers in this special issue are discussed with respect to their learning and positioning.     

Toward an Understanding of Internet Adoption at the Marketing/Entrepreneurship Interface

The aim of this research is to explore those competencies within the entrepreneurial small firm, (ESF), which will determine if it is to adopt and fully exploit the potential of the Internet in developing and maintaining relationships with its customers. A key relationship, and one that is a major focus of much of the relationship marketing literature, is that between the supplier, in this case the ESF, and the customer or buyer. In this research, using a qualitative methodology, the authors examine the nature and character of the challenges faced by 30 entrepreneurial individuals in their relationship-oriented utilisation of the Internet. As a first stage of a larger research programme it explores the competencies likely to determine the extent of Internet adoption. The paper offers insights to a more complete competency spectrum for Internet marketing in the ESF.     

INTERNET与旅行社革新

INTERNET改变了人们的生活 ,旅行社的传统业务也因此受到强烈的冲击。本文从行业分工、社会需求等方面分析了旅行社存在的必要性 ,提出旅行社必须在传统业务的基础上改变观念 ,利用 INTERNET,在旅游产品设计、旅游服务咨询、导游服务等方面加以改进 ,走集团化道路才能适应时代的要求。     

Relationship Marketing and Customer Loyalty in a Retail Setting: A Dyadic Exploration

Customer loyalty is increasingly seen to be crucial to the success of business organisations, with the growing realisation that attracting new customers is far more expensive than retaining existing ones. It has been suggested that a way of increasing customer retention is through secure relationships between buyers and sellers. Surprisingly, however, and despite the growing body of literature on relationship marketing issues, little empirical research has been conducted on the link between relationship marketing and customer loyalty in a retailing context. This paper attempts to address this gap by presenting and testing a conceptual model of the process by which the implementation of relationship marketing can enhance such loyalty. A dyadic exploratory study of clothing store managers and their customers was conducted. Findings reveal that customers' perceptions of clothing stores' relationship marketing efforts are crucial to enhanced commitment and loyalty. Implications are drawn from these results, and future research directions are discussed.     

Positive management of marketing-operations relationships: the case of an internet retail SME

The Internet has become one of the most competitive retail marketplaces. Companies operating in this area face demanding customers intolerant of any service failure and a large number of competitors. A key issue in how companies can serve this market is the way in which they internally manage the relationship between the marketing and operations departments of the business. These two areas represent the "value adding" core of all organisations. Co-operation and collaboration between these functions is vital for success in a highly competitive marketplace such as internet retail. However, the reality for many organisations is a legacy of functional division, hostility and even hatred. This paper presents case evidence from an internet retailer that has achieved positive working relationships between marketing and operations functions, leveraging this to deliver award winning customer service, growing the business and maintaining profitability.