Evaluating museum visitor experiences based on user-generated travel photos

ABSTRACT

This research introduces online travel photos published on social media platforms as a complementary data resource to examine the behavior and experience of museum visitors. The practical value of online travel photos is demonstrated through a case study of popular Hong Kong museums, particularly by using the photo content and metadata available from the Flickr platform. The proposed approach is a generic method for understanding museum visitor behavior and preferences, and supports museum practitioners in developing improved products for visitors. The case study findings are particularly beneficial for tourism managers, especially those in Hong Kong, in promoting and attracting tourists to visit local museums.     

网络环境下博物馆信息资源的采集策略

博物馆信息资源建设是博物馆信息化建设的重要组成部分。网络环境下的博物馆信息资源建设除了传统的藏品资源建设以外,还包括文献信息资源建设和网络信息资源建设等。针对不同的信息资源类型,采取不同的采集策略。时博物馆藏品档案信息,输入要完整、处理要规范、输出要主动,充分揭示藏品的文化内涵及实现其科技信息价值;对博物馆文献信息资源要拓宽进书渠道,实行采购方式多样化,重视数据库及灰色文献;充分挖掘网络信息资源,开展共建共享,全面提升文献信息保障能力。     

博物馆数字化建设与金融文化传播——以东北亚金融博物馆为例

博物馆作为公共文化机构,承担着向公众提供文化服务的职责。随着科学技术(特别是信息技术)的发展,博物馆开启了数字化建设的进程。博物馆数字化建设的目的并不是要取代传统博物馆,而是对实体博物馆在某些方面进行有益的拓展和补充。伴随着数字化建设,博物馆能够更好地满足公众多样化的文化需求,提供更好的文化体验。突发事件对博物馆数字化发展形成了一种倒逼机制,凸显了博物馆数字化的重要性。为了更好地传播金融文化,实现文化育人的目标,东北亚金融博物馆将通过“顶层设计、逐步推进、研究标准、规范建设、共建共享、未雨绸缪、创新技术、增加手段”等做法,探索数字化建设之路。     

浅谈博物馆形象的塑造

良好的形象是博物馆的无形资产，它可以取得公众的信任与支持，吸引更多的观众，吸引社会与个人的公益赞助，获得更广阔的文物与资金途径；同时，良好的形象还可以使博物馆内部产生巨大的凝聚力，使员工感到自豪与满足，激发其工作积极性、主动性与创造性。博物馆的形象包括三个层面的内容：一是外层的，即外观形象层，是有形的，观众感官能感觉到的；二是中间层，即行为形象层，包括从业人员的职业道德、服务态度、工作作风、业务素质等；三是深层，即理念形象层，它完全是无形的，隐藏于外观形象和行为形象中表现自己。理念形象在博物馆的形象建设中起核心和支配作用，因此在塑造博物馆形象时，首先必须确立理念形象，并由此带动行为形象和外观形象的塑造，重点抓基础、抓内部。     

南通市博物馆旅游发展的SWOT分析

博物馆旅游作为一种新兴的旅游形式,兼备重要的文化传承和教育功能。南通作为中国第一所博物馆的诞生地,其博物馆旅游在发展过程中出现了一系列的问题。通过对南通市博物馆旅游状况的内部优势和劣势、外部机会和威胁的SWOT分析,探讨南通博物馆旅游项目的新方向。     

Managerialisation processes and performance in arts organisations: the Archaelogical Museum of Bologna

The extension of management discourse to public-sector entities in Italy comes up against a particularly interesting case in museums and art organisations. Here more than anywhere else, perhaps, the rhetoric of managerialisation faces serious problems in understanding the nature of such anomalous organisations, and defining frameworks for representing their performances. In such a context management knowledge often leads to radical conflicts with well established professional discourses (museology, museography, history of art, etc.). Rather than a simplistic, pre-defined and ready-to-use exercise in “performance valuation”, the article suggests a more modest approach, processual in nature, whereby performance representation is open to dialogue with the basic features of the substantive culture of the professionals and the central role they still occupy in the management of these kinds of organisation.     

Journeys to the Guggenheim Museum Bilbao: Towards a revised Bilbao Effect

Many of the world’s post-industrial cities have sought to emulate the Guggenheim Museum Bilbao’s (GMB) transformation of Bilbao into a city of culture. Yet the Bilbao Effect is a paradox: why is it that despite much replication of its defining features there is still only one Bilbao Effect? This paper steps back from the quick fix policy narrative of the Bilbao Effect to reflect critically on the complex coordinates of the GMB’s success as a singular tourism magnet; notably how Bilbao and the Basque Country region played a far bigger role in it than is commonly perceived. It identifies a variety of significant and commensurate cultural tourism developments already in place before the GMB was built, not least the Camino de Santiago de Compostela and San Sebastian, that both augmented and enriched tourism to Bilbao subsequently. It argues that these must now be recognised as a key part of the Bilbao Effect and are of an order and quality not easily transferred to other cities.     

博物馆在军垦文化资源保护中的作用与开发

军垦文化是中国特有的近现代文化形态,在维稳固边和文化兴边中提供了巨大的精神动力和智力支持.军垦博物馆具有收藏、展示、研究和教育等文化功能,对保护和传承军垦文化具有重要作用.博物馆在军垦文化资源的保护、开发及宣传方面具有明显优势,但在管理体制和宣传手段等方面存在诸多问题,制约了军垦文化资源的可持续发展,最后从经营管理、产品创新方面探索保护军垦文化资源的新路径.     

The cultural tourism potential of a fashion-related exhibition – the case of Alexander McQueen: Savage Beauty at the Victoria and Albert Museum

The exhibition Alexander McQueen: Savage Beauty held at the Victoria & Albert Museum (V&A) in London attracted a total number of 493,043 visitors from both the UK and overseas, making it one of the most visited exhibitions throughout the museum’s history. Much of the exhibition’s popularity was drawn from the late designer’s fame, reputation, and exceptional technique in design and clothing construction. The V&A museum also having the title as the greatest Museum of decorative arts and design, and founded during the late Victorian era, possesses heritage value that may also have played a role in attracting visitors to the Savage Beauty exhibition. Findings suggest that Savage Beauty appeals more on the local cultural tourism context for its connection to London. The V&A’s heritage value as Grade I listed may be of minimal interest to tourists; however, visitor interest in London and the number of great museums in the city serves well enough to attract and enrich cultural awareness of potential tourists both local and international. Special exhibitions such as Savage Beauty may also prove effective in attracting tourists, leading to increasing cultural tourism once tourists learn more about London’s culture, which includes fashion, but only in a derivative sense.     

中国粮食博物馆建设策划探析

中国粮食博物馆要全面系统地展示源远流长的粮食文化和辉煌灿烂的粮食发展历史，展示粮食科研学术方面的丰硕成果，表现粮食在社会发展和国民经济中的特殊地位，拟建成为国内一流的、现代化的、粮食行业的标杆，要高起点、大手笔，彰显文化价值、美学价值、学术价值和精神价值，力求总体定位准确，功能分区科学，流线策划合理，整体设计要突出粮食元素，含蓄大气、新颖独特，体现历史厚重感和创新时代特征。