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1.
《Journal of Retailing》2022,98(2):277-293
This research examines how consumers’ intentions to purchase food change depending on the visualisation mode (3D vs. AR) and product format (served vs. packaged). In three studies, we demonstrate that mental simulation of eating experiences (process and outcome) mediate these effects. Study 1 shows that AR visualisation of a served food improves simulation of the eating process over 3D visualisation, with a positive effect on purchase intention. Study 2 reveals that 3D visualisation improves purchase intention for packaged products (high instrumental properties) over served products (low instrumental properties) while the opposite is true for AR visualisation. In addition, interactivity and immersion mediate the effects of 3D (vs. AR) on mental simulation of the eating process for packaged products. Study 3 extends these results by showing that 3D increases purchase intention by eliciting mental simulation of the eating outcome, when the food is visible due to transparent (vs. opaque) packaging (displaying both sensory and instrumental properties), but that no such differences emerge for AR. This research highlights the importance of using different visualisation modes to promote food depending on the product format. The findings have important implications for both offline and online retailers.  相似文献   
2.
In the context of personal income tax (PIT) reform in China in 2018, this paper examines some of the major issues of concern regarding the reform and income distribution. Using the China Personal Income Tax Micro‐simulation model, the paper compares the differences between the 2011 and 2018 PIT systems, and finds that residents relying on different income sources may face a large degree of real tax rate change. Once the tax system is altered to PIT 2018, the coverage of PIT for wage earners will decrease from 46.9 to 23.4 percent, the income redistributive effect will drop from 1.95 to 1.22 percent and the PIT's role in fiscal revenue will also be negatively affected. Nevertheless, if individual income continues to grow, the share of PIT in fiscal revenue is expected to return to the 2018 level in 2022, but its income redistribution function is difficult to recover in the short term. The paper finds that the effect of PIT on income distribution depends on the tax structure. Gradual transition to an “entirely comprehensive” tax system when conditions are appropriate will achieve better income redistribution results at a lower average tax rate.  相似文献   
3.
The credit risk contagion of Internet peer-to-peer (P2P) lending platforms is an important part of Internet financial risk management and supervision. This study analyzes the contagion path of credit risk in Internet P2P lending. Based on complex network theory and the theory of infectious disease dynamics, the characteristics of Internet P2P lending development are combined to construct a SEIR model of credit risk transmission among Internet P2P lending platforms with time lag, and the robustness of the model is analyzed and proven. The influence of platform correlations, the susceptible immune rate, the platform elimination rate, contagion latency, the saturation coefficient, and the susceptibility input rate on credit risk contagion behavior among Internet P2P lending platforms is analyzed, using the equilibrium point and threshold value. The impact of each variable is analyzed by simulation. Corresponding countermeasures and suggestions are proposed to prevent and control credit risk contagion among these platforms.  相似文献   
4.
ABSTRACT

We present a group dynamics model that shows knowledge integration as a process occurring over time. As each individual in the group contact others, his own knowledge changes, and over time the collective knowledge is obtained. This allows modeling knowledge diffusion in a social network and while the models presented in this paper are not competitive in that area, they approach the problem from previously unconsidered direction. We test the behavior of the model in a multi-agent simulation and we test a simple advertisement campaign in a social network. We provide discussion of elements needed for making model more competitive.  相似文献   
5.
课程教学质量是高等学校的生命线,学分制模式下,工商管理类专业课程因其本身固有的特性,课程教学质量的提升在较大程度上依托于一个完善的质量监控体系的有效运作,为此高校要采取措施,在内部构建起课程教学质量的监控体系来确保人才培养质量,从而提高办学水平。  相似文献   
6.
关于旅游管理专业双语教学的实践与思考   总被引:8,自引:0,他引:8  
以桂林旅游高等专科学校旅游管理专业专业课程《旅游企业人力资源管理》实施双语教学的实践为个案,分析了该专业实施双语教学所面临的困难,提出了加强双语教学实践的对策和建议。  相似文献   
7.
该文在深入分析基础力学各相关课程相互关系的基础上,认为基础力学课程的改革,应该优化组合备相关课程内容,减少重复内容,形成新的教学体系;应该在教学手段上注意现代化教学手段与传统教学手段的结合,激发学生的学习兴趣,提高课堂的效率;也强调实验环节的重要性,要注重学生动手能力的培养。  相似文献   
8.
林子 《嘉兴学院学报》2005,17(3):125-127
调查发现女生中只有33.97%对体育课有兴趣,原因是:体育意识不成熟、教材存在重复现象、有严重的心理障碍、没有突破传统的教学方法、课外活动缺乏行之有效的组织管理等。应采取的措施有:明确高校体育教育理念、加强思想教育、改革体育教学模式、合理选择教学内容和方法等。  相似文献   
9.
从功能出发进行对外汉语语法教学的研究与实践   总被引:1,自引:0,他引:1  
该文系统地总结了作者进行对外汉语语法教学的实践经验——从功能出发进行对外汉语语法教学,具体从三个方面入手:一、语法教学和词汇教学相结合;二、句法结构和语义结构相结合;三、语法知识和语言环境相结合。  相似文献   
10.
经济管理类专业计算机实践教学平台的搭建   总被引:2,自引:0,他引:2  
该文以经济管理类专业计算机实践教学硬件和软件平台建设的实例,阐述了经济管理类专业实验室建设过程,给出了该类实验室建设的一种模式,最后提出了在硬件和软件平台建设中的一些建议。  相似文献   
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