Evaluating museum visitor experiences based on user-generated travel photos

ABSTRACT

This research introduces online travel photos published on social media platforms as a complementary data resource to examine the behavior and experience of museum visitors. The practical value of online travel photos is demonstrated through a case study of popular Hong Kong museums, particularly by using the photo content and metadata available from the Flickr platform. The proposed approach is a generic method for understanding museum visitor behavior and preferences, and supports museum practitioners in developing improved products for visitors. The case study findings are particularly beneficial for tourism managers, especially those in Hong Kong, in promoting and attracting tourists to visit local museums.     

The Impact of Public Expenditure and International Trade on Agricultural Productivity in China

The “industry nurturing agriculture” reforms and World Trade Organization accession led to dramatic growth in public expenditure and international trade in China’s agricultural sector. This article aims to estimate the effects of public expenditure and trade on agricultural productivity in China for 2004–2015. A semi-parametric production function with shape constraints is introduced to derive more accurate productivity before the productivity determinants are analyzed with an emphasis on public expenditure and trade. The empirical result shows that public expenditure and exports can effectively improve agricultural productivity, while imports have no significant effects. Policy implications are discussed in the context of supply-side reforms.     

Commemorating the 50‐Year Anniversary of Ball and Brown (1968): The Evolution of Capital Market Research over the Past 50 Years

We commemorate the 50th anniversary of Ball and Brown [1968] by chronicling its impact on capital market research in accounting. We trace the evolution of various research paths that post–Ball and Brown [1968] researchers took as they sought to build on the foundation laid by Ball and Brown [1968] to create a body of research on the usefulness, timeliness, and other properties of accounting numbers. We discuss how those paths often link back to the groundwork laid and questions originally posed in Ball and Brown [1968].     

The Effectiveness of Brand- and Customer-Centric Content Strategies at Generating Shares, ‘Likes’, and Comments

Brands are constantly competing for user attention on Facebook and are trying to encourage fans to share, click ‘like’, and comment their posts. Yet, it remains unclear what content strategies are successful at encouraging those behaviors. Noting that the effectiveness of brand content strategies still remains an uncharted research area, this study adopts a discovery-oriented approach and employs workshops, quantitative content analysis, and episodic interviews, to link desired user responses (namely clicks share, ‘like’, and comment) to brand content strategies. This study reveals that customer-centric content strategies are the most effective at encouraging user responses. Managers can use provided recommendations to engage their customers by adopting content strategies that result in desired behavioral reactions.     

工商管理类专业课程教学质量监控体系研究

课程教学质量是高等学校的生命线，学分制模式下，工商管理类专业课程因其本身固有的特性，课程教学质量的提升在较大程度上依托于一个完善的质量监控体系的有效运作，为此高校要采取措施，在内部构建起课程教学质量的监控体系来确保人才培养质量，从而提高办学水平。     

关于旅游管理专业双语教学的实践与思考

以桂林旅游高等专科学校旅游管理专业专业课程《旅游企业人力资源管理》实施双语教学的实践为个案，分析了该专业实施双语教学所面临的困难，提出了加强双语教学实践的对策和建议。     

基础力学课程教学改革的研究与实践

该文在深入分析基础力学各相关课程相互关系的基础上，认为基础力学课程的改革，应该优化组合备相关课程内容，减少重复内容，形成新的教学体系；应该在教学手段上注意现代化教学手段与传统教学手段的结合，激发学生的学习兴趣，提高课堂的效率；也强调实验环节的重要性，要注重学生动手能力的培养。     

高校女生体育课堂教学的现状及对策

调查发现女生中只有33．97％对体育课有兴趣，原因是：体育意识不成熟、教材存在重复现象、有严重的心理障碍、没有突破传统的教学方法、课外活动缺乏行之有效的组织管理等。应采取的措施有：明确高校体育教育理念、加强思想教育、改革体育教学模式、合理选择教学内容和方法等。     

从功能出发进行对外汉语语法教学的研究与实践

该文系统地总结了作者进行对外汉语语法教学的实践经验——从功能出发进行对外汉语语法教学，具体从三个方面入手：一、语法教学和词汇教学相结合；二、句法结构和语义结构相结合；三、语法知识和语言环境相结合。     

经济管理类专业计算机实践教学平台的搭建

该文以经济管理类专业计算机实践教学硬件和软件平台建设的实例,阐述了经济管理类专业实验室建设过程,给出了该类实验室建设的一种模式,最后提出了在硬件和软件平台建设中的一些建议。